Organization Name YOUR NAME(S) TITLE CONTACT INFORMATION DATE NOTE: You can change the background, add images, etc., but you must use the assigned Slide Titles for these 10 slides

Problem Describe the pain that you’re taking away. The goal is to get everyone nodding and “buying in.” Try to personalize the problem. Example: “If you go to five travel sites, you will be presented with 5 completely different offers. Visiting each site and comparing trip packages is time-consuming and confusing.”

Solution Explain how you take away this pain. Ensure that the audience clearly understands what you sell and your value proposition (how does your solution create value for the customer?). Describe the technology, secret sauce, or magic behind your product or service. Example: “We are a discount travel website. We software that searches all the other travel sites and collates price quotes into one report.”

Business Model Explain how you make money: who pays you, channels of distribution, and gross margins. Generally, a unique, untested business model is a scary proposition. If you truly have a revolutionary business model, explain it in terms of familiar ones. Think of eBay: “We charge a listing fee plus a commission.” End of story.

Positioning Describe your position in the marketplace: What do you want to first come to mind when your customer thinks of your company or product/service? What stories are the competitors selling? What story will you tell that customers? Example: “Wal-Mart is telling the story of low prices everyday. We telling a story of convenience.”

Marketing and Sales Explain how you are going to identify and reach your customers. Convince the audience that you have an effective go-to-market strategy. Example: “We can reach the majority of the primary buyers of our educational software through two national trade shows and four primary regional shows.”

Competition Provide a complete view of the competitive landscape. What is your competitive advantage? Don’t dismiss your competition — customers, investors, employees want to hear why your good, not why the competition is bad.

The Team List the key players of your management team, board of directors, advisors, as well as any major investors. Discuss how your teams production, marketing, and financial expertise. Discuss what are the holes in the team and how do you plan to fill them.

Financial Projections Provide a three year forecast containing not only dollars, but also key metrics such as numbers of customers and conversion rate. This should be a bottom-up forecast taking into account long sales cycles and seasonality. Key Assumptions: List 3 assumptions you made to create your forecast. Making people understand the underlying assumptions of your forecast is as important as the numbers you have fabricated.

Milestones Current status of your product or service. Any accomplishments to date. What the near term future looks like. If you are seeking money from investors, what would you spend the money on? Next steps.