Learning Objectives Become familiar with tourism distribution systems organizations and their functions Understand the role of travel agents and their.

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Learning Objectives Become familiar with tourism distribution systems organizations and their functions Understand the role of travel agents and their dominance in the distribution system Consider the impact of the Internet on the distribution system Examine the role of the tour wholesaler Recognize that a combination of all channels of distribution can be used by travel suppliers

Operating Sectors of the Tourism Industry

Tourism Distribution Channels Suppliers Transportation Providers Accommodations Food Service Resorts Recreation, Entertainment, Etc. Customers Individuals Pleasure Groups Business Groups, Etc. Tour Wholesaler Specialty Channeler Retail Travel Agent Direct Channel via Internet Telephone Office Host Retail Travel Agent Home-based Travel Agent © John Wiley & Sons, Inc, 2009

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