Barrymore by Carmel Road Introducing Barrymore by Carmel Road Pinot Grigio

Barrymore by Carmel Road Wine is all about the journey. The discovery of new wines, new regions and new vintages is what keeps wine exciting to novices and enthusiasts alike. For Drew Barrymore, the allure of that journey and the chance to create an offering to share with her family and friends propelled her to delve into the world of wine. Together, we have created a wine that is perfect for sharing and making memories around the table.

The Partnership Carmel Road & Drew Barrymore – Smart, Confident & Relaxed - and quintessentially, California With personalities rooted in shared California coastal origins and a passion for wine to match, Carmel Road and Barrymore Wines have partnered to co-release a series of wines that reflect the smart, confident and relaxed spirit of the two brands. Brand Structure Barrymore by Carmel Road Carmel Road (co-branded) Bottle & label art FPO First Wine – Pinot Grigio (Launching Now) Carmel Road – Drew’s Blend PN (Tentative Launch: April 2015)

Why Pinot Grigio The Pinot Grigio category is the 3rd largest varietal category, behind Chardonnay and Cabernet Sauvignon. Represents 8.3% of IRI dollar share, and is growing rapidly (7.2%) Category Dollar Share Dollar Sales Dollar Sales %Chg vs YA Chardonnay 20.8 $1,424,708,108 2.4% Cab 16.5 $1,130,549,205 8.3% Pinot Grigio/Gris 8.3 $570,052,220 7.2% Merlot 7.6 $520,139,943 -3.1% Pinot Noir 6.9 $473,557,421 8.9% Red Blends 6.2 $422,249,933 15.3% Sauvignon Blanc 5.2 $358,122,133 10.9% Note: “Other” table wine accounts for 21.7% of Table Wine dollar sales Source: IRI, Total US Food, 52 weeks 8/10/14

Introducing: Barrymore by Carmel Road Pinot Grigio 2013 Monterey Pinot Grigio Bright and crisp with flavors of lemon drop, Asian pear and honeydew melon star alongside the “wet stone” minerality that’s a hallmark of the Monterey region’s rocky vineyards. Appellation: Monterey Composition: 88.5% Pinot Grigio, 10% Chardonnay, 1.5% Riesling Fermentation: 100% Stainless Steel Alcohol: 13.5% R.S: 0.21 TA: 0.51 pH: 3.53

Monterey Influence Driven by Monterey’s Blue Grand Canyon, heavy fog and fierce winds sweep over our vineyards, making this one of the coldest wine regions in California. The wind is often so strong that it slows down vine photosynthesis, making this one of the longest wine growing regions in California. The maritime climate combines with well-drained, alluvial gravel soils to promote superb acidity and a pronounced minerality; the hallmark of Carmel Road wines.

Food Pairings A terrific match for all kinds of dishes, from gnocchi in brown butter with fried sage to a Caprese salad, Pinot Grigio is a great wine for the dinner table, as well as for enjoying pre-dinner with friends and family.

Launch Plan SEP OCT NOV DEC APR Wine Bottled: Sept 3rd – 8th Wine Arrives at Wholesalers: By Oct 13th Partnership Rollout: Oct 20th – Mid Dec PR, Social Media & Advertising Push Media events in NY & LA V.I.P. wine sample mailings Demos, tastings & MS education Carmel Road Drew’s Blend PN Launch: April 2015 (Tentative) Wine Shipping: Beginning Sep 29th Official Consumer Launch: Oct 20th

Support Tools Glorifier (Item #CR2014010) Necker/Shelftalker Combo Barrymore Tab on the new Carmel Road Website (carmelroad.com) Wine Information Sheet (Item #CR2014012)

Performance Standards Targeted Distribution Off-premise – National and Regional Accounts – Chains On-premise – Casual BTG and wine list placements Merchandising and Shelving Aim for Pinot Grigio/Pinot Gris Set – eye level placement Cold Box Placements Case stacks with POS next to Carmel Road Pinot Noir or Unoaked Chardonnay Pricing WHAMs: $132 on, $144 off; Target $10 BTG Wine List Pinot Grigio section or “Other whites” – BTG and BTB

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Technical Specs 2013 Monterey Pinot Grigio Start Ship: Sept 29th 2014 UPC: 7-48284-73014-4 Case UPC: 10-48284-73014-1 FOB: $110/case 12 pack case Bottle Height: 75.6 cm Bottle Width: 31.5 cm