1. Brand Presentation 2017

2. An Homage to California’s
OVERVIEW
An Homage to California’s
Pioneering History
The name Butterfield Station is deeply ingrained within the history of California. The historic Butterfield Overland Stagecoach Line, established in 1858, was the first transcontinental route from the Mississippi River to California that carried settlers to the great American West. Named for the stations along this historic rail line, our wines personify the promise of California and the new frontier.

3. KEY MESSAGES
Brand name comes from a distinguished pioneering history of the American Old West
Fruit is sourced from great vineyards throughout California
Wines are made to drink now and are easily paired with food
Wines are straightforward and uncomplicated; we let the fruit shine through
Firebaugh’s Ferry is one of the California coach stops

4. WINES SKUs ~ 40,000 cases per year Comparative Set Sauvignon Blanc
Chardonnay
Pinot Noir
Cabernet Sauvignon
~ 40,000 cases per year
Comparative Set
Trinity Oaks
Camelot
The Path
Redtree
Line 39

5. 2016 Promotion
Glorifier
Case Card

6. DISTRIBUTION FOCUS National and regional restaurant chains
National hotel accounts
Neighborhood bistros, casual dining, comfort food, BBQ and pubs
National and regional grocery chains
Loading Passengers in San Francisco
Harper’s Weekly, December 1858

7. Harper’s Weekly, February 1868
SALES STRATEGY
Share the story and history of the name
Emphasize the uncomplicated, easy-pairing nature of the wines
Focus on quality and value
Crossing the Rockies
Harper’s Weekly, February 1868

8. WEBSITE

9. TOOLS Brand Presentation Brochure Fact Sheets One-Page Overview Sheet
Case Glorifier
Waitstaff/Wine Cards
Flow Shelftalkers
Blank Shelftalker Templates
Tasting Mats & Tasting Note Sheets