Digital Marketing Strategy Name, Title Date

Executive Summary Key bullets that tell a story with data to bring it to life

How are our competitors doing? Summarize your competitive position Examples of what others are doing – good and bad

Who is leading in the digital space? Summarize who you are trying to emulate if anyone Clear examples of great companies in this space

Digital Marketing Vision Insert a paragraph that describes where you are trying to get to. Make it inspirational

Our goals Through this vision we will deliver the following goals: Clear goals that you can achieve We will deliver these through a number of work streams that fall under the X pillars of this strategy

The X Pillars of the strategy The strategy is made up of X pillars that contribute to the overall digital experience and each is broken down into a number of work streams FINDABLE Social media Off-page SEO Campaigns Content SEO

The channels These pillars are executed against the 4 core digital channels Marketing Website Apps Intranet Summarize what is included here Summarize what is included here Summarize what is included here Summarize what is included here

The X Pillars

Findable Creating engaging content on a beautiful site that cannot be found serves little value. Making our digital presence felt across multiple touch points is vital. Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels In View Public Website Intranet Marketing How does the above fit in this channel?

Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels In View Public Website Intranet Marketing How does the above fit in this channel?

Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels In View Public Website Intranet Marketing How does the above fit in this channel?

Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels In View Public Website Intranet Marketing How does the above fit in this channel?

Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels In View Public Website Intranet Marketing How does the above fit in this channel?

Summarize the pillar here Explain the specific work that will be done to achieve this pillar How this is delivered across the 4 channels In View Public Website Intranet Marketing How does the above fit in this channel?

Other principles of the strategy

Management These pillars must be delivered within a structured framework and good governance practises to maximise efficiency whilst minimising risk. Monthly dashboards Process document

The team The resources to deliver this strategy are X - summarize

Stakeholders Summarize your stakeholder situation Steering Committee Digital Champions

External partners Summarize how you will work with 3rd parties Insert detail here

Key work streams Gantt chart that shows the key work streams delivery timescales

Risk analysis Below is a matrix of risks to the delivery of this strategy and to the business as a result of this strategy 7 Item Risk Factor 4 8 5 0 1 2 3 4 5 6 7 8 9 Likelihood 6 3 2 1 0 1 2 3 4 5 6 7 8 9 Impact

Financials Show the clear financials for the period that this strategy spans for

What does success look like? Insert a table of your KPIs showing clear success metrics