Packaging Refresh & Red Blend Launch June 2016

Brand Positioning To wine drinkers looking for a great tasting everyday wine (both at home and out to eat) for an exceptional value under $20, Murphy-Goode is THE California wine brand of choice because of its: Quality sourcing that only JFW can provide Roots in Sonoma County agriculture/farming and connections with top growers Handcrafted quality Winemaking practices Passionate people behind the winery (growers, vineyard workers, winemaker, cellar workers)

Packaging Refresh Objectives Pay homage to our roots in Sonoma County and show our pride in being part of the agriculture community. Drive shelf impact, new trial and excitement … resulting in consumer shelf pull and new consumers. Elevate quality cues

California Tier Strong branding in logo lock-up appealing to brand heritage MG bug maintained for familiarity with core consumer Family owned call-out Clear varietal call-outs This label was inspired by vintage barn signs you might find while driving through Alexander Valley. The rich navy blue on cream paper provides a premium look with strong pop on shelf. This retro ‘Americana’ style label appeals to multiple consumer demographics and speaks to the character and history of the winery.

Sonoma County Tier Elegant treatments speak to handcrafted elevated tier Gold metallic ink and emboss make logo pop Saturated navy colored paper with premium texture The Sonoma County Tier label utilizes gold metallic inks and embossing on navy paper to signify an elegant, handcrafted, elevated tier wine. Like the California tier, the retro Americana look speaks to the brands quality and heritage in Sonoma County.

Research Findings Across both tiers, the new label rates higher for hand-crafted, unique and authentic. Hand-Crafted Unique Authentic 65% 61% 54% 35% 39% 46% Hand-crafted Unique Authentic 71% 65% 58% 29% 35% 42% Source: Qualtrics MGW Label Study - 2016

Greater Impact on Shelf & Floor

Sales kits available July 1 Additional Launch POS Available in June New Label Ship Dates Sales kits available July 1 CA ME – projected ship date July 2016 NC SB – projected ship date Aug 2016 CA CH – projected ship date Aug 2016 CA PN – projected ship date Sep 2016 CA CS – projected ship date Sep 2016 CA PG – projected ship date Oct 2016 LD Zin – projected ship date Dec 2016 AV CS – projected ship date Feb 2017 All In Claret – projected ship date Nov 2017 Additional Launch POS Available in June

Red Blends Are Hot! Red blends are the largest growing category of wines over the last 52 weeks in terms of case sales and second in dollar sales (IRI 52 wk data, 2/21/16) Case Sales +12.8% Dollar Sales +13.8% The domestic red-blend category accounts for $900 million in retail sales annually (Nielsen’s January 2015 report)

Success Driving Red Blend Category The 2013 Launch of Homefront Red (Red Blend) saw immediate impact on category. Now it’s time for a new success story! Rank #246 12 wks ending 9/08/13 Rank #75 12 wks ending 11/3/13 Rank #68 12 wks ending 1/26/14 Homefront Red grew from #246 Red Blend to #68 (#13 in the Super Premium Category) in first 6 months! Homefront Red also saw dramatic increase in distribution to an ACV of 18.1 over that same time period.

Introducing Murphy-Goode’s Newest Release California Red Blend This red blend gives us the opportunity to experiment in the cellar, handcrafting a balanced, bold wine that shows off the unique character of California. A layered blend of California’s best, we vary the composition each vintage until it’s just right. A backbone of Zin, a measure of Merlot, a dash of Petite Sirah. We don’t stop until the blend is perfect. Perfect for parties. Perfect with food.

Fruit forward, soft tannins, food friendly About The Wine Appellation: California 2012 Blend: 34% Zinfandel, 27% Merlot, 16% Petite Sirah, 13% Petit Verdot, 6% Syrah, and 4% Cabernet Sauvignon Alcohol: 13.5% Tasting notes: Fruit forward, soft tannins, food friendly

Red Blend Pricing / Packaging Specs Available To Ship July 1, 2016 FOB/SRP: $75/$12.50 UPC: 0-83722-02839-2 SCC: 10083722028399 Alc: 13.5% Murphy-Goode Red Blend Case Specs 12/7   lbs kg mm inches Case Wgt Full 36 16.33 Case Height (Depth) 306 12 1/16 Cases Per Layer 14 Bottle Wgt Full 3 1.36 Case Width 251 9 7/8 Layers/Pallet 4 Bottle Wgt Empty 1.32 0.6 Case Length 332 13 1/16 Cases Per Pallet 56

Red Blend Trade Talking Points Attractive pricing New premium packaging drives shelf impact, new trial and excitement … resulting in consumer shelf pull and new consumers Quality blend sourced from top regions: Alexander Valley, Dry Creek Valley and Mendocino County. Red blends are the hottest wine category

Spring / Summer 2016 POS Provides consumers with an authentic peek behind the curtain to how our wine is made Leverages our heritage in Sonoma County Illustrates MGW’s quality winemaking practices

Over forty 90+ pt scores in the last 5 years! Brand Accolades Over forty 90+ pt scores in the last 5 years! Available soon – New Brand Acclaim POS

Thank You!