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Unlocking the success of entrepreneurs and their businesses About This Session Key Sections of the Marketing Plan The Marketing Mix Key Strategies Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Marketing Plan Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Section 1 Unlocking the success of entrepreneurs and their businesses

Situational Analysis What is your current situation? Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Situational Analysis Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Objectives Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Objectives Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses The Marketing Mix Source: Visual.ly Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Strategy Outline key marketing activities Required resources Why each activity will be effective Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Positioning “Positioning is the act of designing the company's offering and image so that they occupy a meaningful and distinct competitive position in the target customers minds” Kotler Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Positioning & Personas Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Focus Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses The Marketing Mix Defined “The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. ” Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Social Media Relevant accounts only Engaging content Create a community Be consistent Target advertising Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Promotion Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Public Relations Competitions Promotions Who do you know? Charitable causes Meet your customers Press releases Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Content Marketing Use example of Accountants Source: Search Engine Land Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Persona Marketing What are the best marketing methods for communicating with your personas? What are the messages that you would like to communicate to your personas? Use example of Accountants Unlocking the success of entrepreneurs and their businesses

Unlocking the success of entrepreneurs and their businesses Questions Use example of Accountants Unlocking the success of entrepreneurs and their businesses