Business Insights Play briefing deck

Cloud + Enterprise: Our world view has grown Accelerating the flywheel: Cloud, apps & data Cloud + Enterprise: Our world view has grown Apps Visualization Data & analytics Agile business processes Ecosystem Data Cloud Biz Apps

Agile business processes The market confirms the opportunity PRISM FY17 10/14/2017 3:31 PM Apps Visualization Data & analytics Agile business processes Ecosystem Ecosystem $70B total data market CLOUD growth over the next 5 years 451 Research CY16 Estimate of Total Data Market Revenue OLTP 32.2 DW 23.1 Other 4.4 Trad BI; 9.8 Adv Analytics 6.7 Self-service BI; 3.4 (incl. advanced analytics) In 2020… Digital universe will be 44 zettabytes & 25B devices of servers are Linux … opportunity for R Server, HDInsight, & SQL Server Data Cloud Cloud Biz Apps Biz Apps 40 % 14 % © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Our challenge

Carry message to many AUDIENCES SI ISV Community Developer Cloud Biz Apps Data Power BI Industry Leadership Cortana Intelligence & IOT SQL Server 2016 Big Data & Data Warehouse Modern Apps & Hybrid Infrastructure Infrastructure Lead Influence High Data Architecture Data Architect/DBA Influence High Analytics Analyst/Data Scientist Influence High Data platform capabilities targeted to technical decision makers IoT Connectivity & Data Ingestion Operational Databases Big Data & Data Warehouse Advanced Analytics Business Intelligence Buyer VP LOB VP Operations Line of business LOB Decision Maker Influence High

Increasing role of BDMs in analytics Infrastructure Infrastructure Lead Influence High Data Architecture Data Architect/DBA Influence High Analytics Analyst/Data Scientist Influence High Data platform capabilities targeted to technical decision makers IoT Connectivity & Data Ingestion Operational Databases Big Data & Data Warehouse Advanced Analytics Business Intelligence Buyer VP LOB VP Operations Azure IoT Suite & Cortana Intelligence Suite solutions targeted to business decision makers Retail and Consumer Goods Banking and Capital Markets Discrete Manufacturing Government Line of Business LOB Decision Maker Influence High

And INDUSTRY/VERTICAL solutions Discrete Manufacturing Retail & Consumer Goods Banking & Capital Markets Government SaaS Solutions Remote Monitoring Predictive Maintenance Connected Field Services Retail Management System Customer 360 FIRST PARTY Connected Car Asset Management Connected Product Innovation Retail Personalization Retail Execution Inventory Optimization New Product Introduction Fraud Management/Prevention Risk Management Next Best Offer/Action Case Management Transportation Optimization Incident Response (non-emergency) THIRD PARTY

Comprehensive. Consistent. Choice. Land HYBRID data platform & BIG DATA strategy RELATIONAL BEYOND RELATIONAL ON-PREMISES CLOUD Database as a service Azure Data Lake Azure SQL DB, DocumentDB, Search Azure SQL DW SQL Server Analytics Platform System Power BI Azure ML R Server Data Lake Business Analytics & Intelligence Databases Big Data Appliance Comprehensive. Consistent. Choice.

Powered by Cortana Intelligence Suite Data Sources People Apps Intelligence Dashboards and Visualizations Machine Learning and Analytics Big Data Store Information Management Apps Sensors & Devices Cortana Intelligence Data Intelligence Action FY16 FY17 Incubation VL Motion Available to transact in Nov. Intelligence capabilities added Pre-configured solutions New solution focused SKUs

Industry Leader in Operational Database Management Systems 10/14/2017 3:31 PM Industry Leader in Operational Database Management Systems © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Industry Leader in Operational Database Management Systems 10/14/2017 3:31 PM Industry Leader in Operational Database Management Systems Industry Leader in Business Intelligence and Analytics Platforms © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Industry Leader in Operational Database Management Systems 10/14/2017 3:31 PM Industry Leader in Operational Database Management Systems Industry Leader in Business Intelligence and Analytics Platforms Industry Leader in Data Warehouse and Data Management for Analytics Visionary Leader in Advanced Analytics Platforms © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Top ISV solutions in Business Insights Data Platform Hortonworks and Microsoft enable seamless implementation of Apache Hadoop for a Hybrid Cloud for Big Data.  Through our partnership we provide interoperability, portability and the flexibility to build and deploy Hadoop for hybrid cloud architecture. Hortonworks Data Platform (HDP) is an open-enterprise Hadoop data platform for storing and analyzing massive amounts of data. Key Use Cases/ Benefits Quickly test new applications on a smaller subset of resources Automatically upload data for backup Efficiently manage workload volatility, surges of user activity and data while maintaining SLA’s Handle peak workloads in a completely interoperable environment. Availability: Global Average Deal Revenue: $33K Link to Marketplace Enterprise Cloudera helps organizations of all sizes profit from their data. Cloudera Enterprise is the most widely deployed and supported commercial distribution of Apache Hadoop, the standard for big data management and analytics. Cloudera Enterprise is available via the Azure Marketplace and includes comprehensive, compliance-ready data security and governance. Key Use Cases/ Benefits Store, process and analyze all your data to drive competitive advantage Unify your compute and data to improve operational efficiency Build with the world’s most popular and comprehensive open source software distribution Ease your deployment and operations with centralized administration Availability: Global Average Deal Revenue: $250K Link to Marketplace