Marketing and Communications Next steps for the Leeds Academic Health Partnership Adam Hewitt Head of Communications and Engagement (Health, Wellbeing and Innovation)

Our story so far Getting to ‘why?’ - Business case The ‘baseline basics’ - branding - Website - Infographic - Leaflet - Banners - Twitter - Personalised Medicine materials Making connections Establishing confidence and interest

Coming next: focus on… What (are the main messages?) Who (are our priority target audiences?) How (do we tell our story most effectively?)

What? Lots of noise Lots of change Lots to consider s What is the LAHP’s role in implementing Leeds Sustainability and Transformation Plan? What role does the LAHP play in the context of the city region and our regional ‘leadership’ What does the absence of devolution mean for how we market our offer? What are the USP’s of the LAHP compared to other AHP’s? What are the flagship initiatives we want the LAHP to quickly become known for? What are the international political, economic and health trends that might shape our story and approach? Which international markets and partners can best accelerate our ambitions? The best city for health and wellbeing A new H&WB Strategy EVERYTHING IS CONNECTED So how do we make the biggest impact?

Who? Health and care workforce Partners e.g. private and third sector The public Politicians Influences Investors Government National organisations/ Influencers Media Peers Investors/funders Trade delegations Multinational companies International students International H&C workforce Putting the LAHP on the map (see what I did there?!) Targeted marketing works! Who are the key audiences we want to tailor our messages to over the coming year? ‘In one year from now the LAHP will have marketed itself successfully if?...’

How? Relationships. Relationships. Relationships. Visuals and vocals A full digital (social) media strategy Market research Key events - marketing Articles and features (internal and external)

Thank you for listening