Problem or Market Gap In a few points, state the business problem you aim to solve and or the gap in the market you want to fill, (remember the heading…) Keep the font set to 30 point so you have to be clear VERY clear and concise. Use 10 slides ONLY! Stick to… 20 mins for the presentation. A 30 point font is the smallest font size. All this = ! (Thanks to Guy Kawasaki)

Proposed solution The aim of your enterprise or project is to… Get clear about what you want the solution to be, this is the offering you are making. State it in just a few points. If you need more points take out the ‘aim’ sub heading. Think in terms of benefits to the end user, not just the features.

Business model Here is a guide to business models you might want to check out… Are you aiming to create something complex or simple? State it here or put an image of it. Explain why verbally, with this slide as a back up.

Underlying magic/technology Yes, magic. What really sets what you have apart from the competition? Or it might be a unique or innovative approach in utilising existing technology. Keep the information simple, if you present it to others you can talk more on each point to “flesh it out”.

Marketing and sales Great to have a product or service to market, so how will that happen? What media/s will you use? What time frames will you need for the initial marketing? How much money and time have you allocated for the marketing? What will the sales strategy be? Will special training be required to get a team up to speed?

Competition Spill the beans and list the top five, start with the big players and work your way down. State how you will beat them with your offering, e.g. a unique selling point or three. You could state what the leaders do that you will beat with your USP.

Team Okay it’s you first up (or your business entity.) Other players? Partners? Associates? Be clear about who you have and who you want to have…

Projections and milestones Set some goals. Note the milestones. Be realistic! Be conservative!!!

Status and timeline Where are you at? Where do you want to be? Make the milestone dates clear… Consider a graphic representation to make it easy to understand…

Summary and call to action Wrap up your findings right here. Keep the points BRIEF! Make the call to action clear about what you want your audience to do next… (put in money, become part of the team, advise you).