MKT 421 GENIUS Education Expert/mkt421genius.com FOR MORE CLASSES VISIT

MKT 421 Entire Course (2 Sets) FOR MORE CLASSES VISIT This Tutorial contains 2 Different Sets of Papers for all Assignments MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) MKT 421 Week 1 Discussion Question 1 MKT 421 Week 1 Discussion Question 2 MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) MKT 421 Week 2 Discussion Question 1 MKT 421 Week 2 Discussion Question 2 MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) MKT 421 Week 3 Discussion Question 1 MKT 421 Week 3 Discussion Question 2 MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper

MKT 421 Final Exam Guide (New) FOR MORE CLASSES VISIT 1. Blending the firm's promotion efforts to convey a complete and consistent message is the goal of: Sales management communications. Integrated promotional marketing. Sales promotion communications. Integrated marketing communications. 2 When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's website, this process is called a(n): pioneering ad. pay-per-view. pay-per-click. copy thrust.

MKT 421 Final Exam Guide 1 FOR MORE CLASSES VISIT Which of the following statements best describes the modern view of marketing? 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

MKT 421 Final Exam Guide 2 FOR MORE CLASSES VISIT According to the text, marketing means: 2) Which of the following statements best describes the modern view of marketing? 3) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky premium cookies. This seems to be an effort at: 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

MKT 421 Final Exam Guide 3 FOR MORE CLASSES VISIT 1) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing? 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at 5) Which of the following statements regarding marketing strategies is FALSE?

MKT 421 Final Exam Guide 4 FOR MORE CLASSES VISIT Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: A. Selling. B. Advertising. C. Producing and selling. D. Much more than selling and advertising. 4) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky

MKT 421 Final Exam Guide 5 FOR MORE CLASSES VISIT 1) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) Which of the following statements regarding marketing strategies is FALSE? 5) To compete more successfully with its many competitors offering packaged cookies, Famous Amos added its own line of extra chunky

MKT 421 Final Exam Guide 6 FOR MORE CLASSES VISIT 1) According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) Which of the following statements best describes the modern view of marketing? 4) Which of the following statements regarding marketing strategies is FALSE? 5) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong

MKT 421 Final Exam Guide 7 FOR MORE CLASSES VISIT 1) According to the text, marketing means: 2) Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 3) Which of the following statements best describes the modern view of marketing? 4) Which of the following statements regarding marketing strategies is FALSE?

MKT 421 Final Exam Guide 8 FOR MORE CLASSES VISIT Predicting what types of bicycles different customers will want and deciding which of these customers the business will try to satisfy are activities a firm should do as part of 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 3) According to the text, marketing means: 4) Which of the following statements regarding marketing strategies is FALSE?

MKT 421 Final Exam Guide 9 FOR MORE CLASSES VISIT For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: 2) Which of the following statements best describes the modern view of marketing? 3) According to the text, marketing means: 4) Professional Dental Supply has been successfully selling dental instruments to dentists for the past 20 years, and has developed strong customer relations. When looking for new marketing opportunities, Professional Dental Supply will most likely look first at

MKT 421 Final Exam Guide 10 FOR MORE CLASSES VISIT 1) According to the text, marketing means: 2) For Tesla, a new firm that makes an electric sports car, estimating how many competitors will make electric vehicles and what kinds they will make, is: -macro dilemma. 3) Which of the following statements best describes the modern view of marketing?

MKT 421 Final Exam Guide All 10 Sets FOR MORE CLASSES VISIT MKT 421 Final Exam Guide 1 MKT 421 Final Exam Guide 2 MKT 421 Final Exam Guide 3 MKT 421 Final Exam Guide 4 MKT 421 Final Exam Guide 5 MKT 421 Final Exam Guide 6 MKT 421 Final Exam Guide 7 MKT 421 Final Exam Guide 8 MKT 421 Final Exam Guide 9 MKT 421 Final Exam Guide 10

MKT 421 Week 1 Discussion Question 1 FOR MORE CLASSES VISIT Select an organization with which you are familiar. How does your selected organization use the different components of the marketing mix? How does the marketing mix affect the development of your selected organization’s marketing strategy and tactics? How can your selected organization use quantifiable elements to evaluate, monitor, and control marketing effectiveness?

MKT 421 Week 1 Discussion Question 2 FOR MORE CLASSES VISIT Assume you are the newly hired marketing manager of a company. As you spend time with other peer marketing managers, you realize that the company doesn’t place an emphasis on planning within the marketing organization. Why is planning important in marketing? What are the essential components of a marketing plan? How would you convince your supervisor that the marketing department should produce formal marketing plans?

MKT 421 Week 1 Individual Assignment Defining Marketing FOR MORE CLASSES VISIT Resource: University Library Write a 700- to 1,050-word paper in which you define marketing. Include in your paper your personal definition of marketing and definitions from two different sources. Based on these definitions, explain the importance of marketing in organizational success. Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper.

MKT 421 Week 1 Individual Assignment Favorite Brand Paper (2 Papers) (New) FOR MORE CLASSES VISIT This tutorial contains 2 different papers Write a 750- to 1,000-word paper in which you identify your favorite brand and explain why it is your favorite. In the paper you should do the following: Identify a brand about which you are passionate. Explain a minimum of three reasons why you are passionate about this brand. Respond to the following questions: Is the company successful in building loyal customer relationships across different groups? Why or why not?

MKT 421 Week 2 Discussion Question 1 FOR MORE CLASSES VISIT What is marketing research? How has the Internet affected marketing research? As a part of your answer, address time, cost, approaches, and validity. Why is marketing research important to developing marketing strategy?

MKT 421 Week 2 Discussion Question 2 FOR MORE CLASSES VISIT What is competitive intelligence? What is the importance of competitive intelligence and analysis in modern-day marketing? How can a company’s marketing organization ensure that it is able to identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

MKT 421 Week 2 Individual Assignment Marketing Mix Presentation (2 PPT) FOR MORE CLASSES VISIT This Tutorial contains 2 Different PPT Select a company currently experiencing marketing changes. Create a 6- slide Microsoft® PowerPoint® presentation (including a title slide) that analyzes that com pany's marketing mix: · Each of the four P's should be addressed on its own slide. · The final slide should analyze the changes this company is experiencing and the driving forces behind the changes. · Use the Wall Street Journal database in the University Library to facilitate your research of the company.

MKT 421 Week 2 Individual Assignment Marketing Mix FOR MORE CLASSES VISIT Resources: University Library, Internet Write a 1,400- to 1,750-word paper in which you describe the elements of the marketing mix (product, place, price, and promotion). In addition, select an organization with which you are familiar and describe how each one of the four elements of the marketing mix affects the development of the organization’s marketing strategy and tactics. Describe how each element

MKT 421 Week 2 Individual Assignment Personal Branding Plan Paper (2 Papers) FOR MORE CLASSES VISIT This Tutorial contains 2 Different Papers Write a 750- to 1000-word paper that does the following: Summarizes your background and what makes you unique in a 1-paragraph elevator pitch Identifies 3 to 4 companies you want to work for, and an explanation as to why Identifies the best methods for contacting those companies and engaging those who might influence the hiring decision Format your paper consistent with APA guidelines...

MKT 421 Week 2 Team Assignment Marketing Plan Phase 1 FOR MORE CLASSES VISIT Resources: University Library, Internet Create a new product or service for an existing organization. This product or service will be the basis for your Marketing Plan Paper. Obtain your instructor’s approval of your product or service before beginning this project. Write a 1,400- to 1,750-word paper to include the following: An overview of the existing organization A description of the new product or service An explanation of the importance of marketing to your selected organization’s success

MKT 421 Week 3 Discussion Question 1 FOR MORE CLASSES VISIT Select a product with which you are familiar. What stage is your selected product at in the product life cycle? Provide rationale for your answer. Based on your knowledge of the product life cycle, what types of changes will occur to your selected product as it continues through the product life cycle? How will this affect the marketing of your selected product?

MKT 421 Week 3 Discussion Question 2 FOR MORE CLASSES VISIT Select a product or service. Then select three different organizations that provide your selected product or service and compare the prices associated with your selected product or service. What is the difference between the prices among the different organizations? What is the rationale for this difference?

MKT 421 Week 3 Individual Assignment Marketing Research Paper FOR MORE CLASSES VISIT Resources: University Library, Kudler Fine Foods Virtual Organization Use the Virtual Organization link on the student website to access additional company information on Kudler Fine Foods. Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in the development of Kudler Fine Food’s marketing strategy and tactics, and identify the areas where additional market research is needed.

MKT 421 Week 3 Individual Assignment Perceptual Map Presentation (2 Sets) (New) FOR MORE CLASSES VISIT This tutorial contains 2 different papers Review "perceptual mapping" located on the Week 2 ERR page. Review the example perceptual map in Exhibit 4-14 in Ch. 4 of Basic Marketing. Select an industry with many competitors. Select two key variables that segment the competition. Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map..

MKT 421 Week 3 Team Assignment Marketing Plan Phase 2 FOR MORE CLASSES VISIT Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper in which you address the following: Identify the segmentation criteria that will affect your target market selection. Identify your target market.

MKT 421 Week 3 Team Assignment Strategy and Positioning Paper (2 Papers) (New) FOR MORE CLASSES VISIT This tutorial contains 2 different papers Select a new product or service that will be launched by either an existing organization or one you will create. This product or service will serve as the basis for the Marketing Plan you will write throughout the course. Obtain your instructor's approval of your product or service before beginning this project. Write a 2,800- to 3,500-word paper that includes the following: An overview of the organization A description of the product or service A SWOT analysis of the organization and offering A competitive analysis of the organization and offering using Porter's five competitive forces model

MKT 421 Week 4 Discussion Question 1 FOR MORE CLASSES VISIT What is a distribution channel? What is the relationship between channels of distribution and logistics? How does geographical location affect your selection of distribution channels?

MKT 421 Week 4 Discussion Question 2 FOR MORE CLASSES VISIT What are the similarities and differences between promotional push strategies and promotional pull strategies? What is an example of a situation in which an organization would use a push strategy? What is an example of a situation in which an organization would use a pull strategy?

MKT 421 Week 4 Individual Assignment Blue Ocean Strategy Paper (2 Papers) FOR MORE CLASSES VISIT This Tutorial contains 2 Different Papers Write a 750- to 1,000-word paper that describes the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move. Include the following: A description of blue ocean strategy and its importance A product or service that might be considered a blue ocean move and why An alternative red ocean move for the same product or service along with the pros and cons of that strategy

MKT 421 Week 4 Individual Assignment Using Perceptual Maps in Marketing Simulation FOR MORE CLASSES VISIT Resources: Using Perceptual Maps in Marketing simulation Complete the simulation, Using Perceptual Maps in Marketing, located on the student website. Write a 1,050- to 1,450-word summary in which you address the following: For each of the three major phases in the simulation, describe The situation Your recommended solutions, including why Your results

MKT 421 Week 4 Team Assignment Marketing Plan Phase 3 FOR MORE CLASSES VISIT Resources: University Library, Internet Use the product or service you selected for your Marketing Plan: Phase I Paper. Write a 1,400- to 1,750-word paper to include the following information: Describe the attributes of your product or service in detail. Describe the pace at which your product will move through the product life cycle and the factors that will affect its

MKT 421 Week 4 Team Assignment Product, Pricing, and Channels Paper Paper (2 Papers) (New) FOR MORE CLASSES VISIT This tutorial contains 2 different papers Use the product and organization you identified in your Week 3 Strategy and Positioning Paper. Write a 1,500- to 2,000- word paper that includes: A detailed description of the features of your product or service including how it solves the needs of your target market A description of how your marketing efforts will change with each phase in the product life cycle The packaging you will use for your product or service and how it will add value

MKT 421 Week 5 Discussion Question 1 FOR MORE CLASSES VISIT Florida's Department of Citrus and a coalition of consumer groups have launched an attack on your company for deceptive marketing because your company markets its SunShine drink as fruit juice even though the drink contains less than 5% fruit juice. Marketing SunShine drink as a fruit juice leads parents to believe that they are purchasing a healthy juice for their children. What ethical and moral issues are involved in this situation? Should these issues affect the marketing of SunShine drink? Explain why or why not.

MKT 421 Week 5 Discussion Question 2 FOR MORE CLASSES VISIT You are the marketing manager for a leading coffee chain. Your company has made the decision to expand internationally, specifically into China. What are some environmental factors that you will need to consider in marketing your coffee in China? Which of one of these factors would have the largest effect on the company’s marketing strategy? Explain why.

MKT 421 Week 5 Individual Assignment Environmental Factors FOR MORE CLASSES VISIT Resources: University Library, Internet Select an organization with which you are familiar that conducts both domestic and global marketing. Write a 1,050- to 1,400-word paper in which you identify the environmental factors that affect global and domestic marketing decisions. Address the following as they relate to the organization’s marketing decisions: Analyze the influence of global economic interdependence and the effect of trade practices and agreements.

MKT 421 Week 5 Individual Assignment Map the Supply Chain Paper (2 Sets) (New) FOR MORE CLASSES VISIT This tutorial contains two sets of Paper Select an industry. Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each.

MKT 421 GENIUS Education Expert/mkt421genius.com FOR MORE CLASSES VISIT