1. MKT 438 Education for Service-- snaptutorial.com

2. MKT 438 Entire Course For more classes visits www.snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2

3. MKT 438 Education for Service-- snaptutorial.com MKT 438 Final Exam Guide For more classes visits www.snaptutorial.com Complete the Final Examination. 1. The objective of public relations is to sell: 2. The R-A-C-E approach to defining public relations includes the following components: 3. The job of public relations professional is very much that of an “interpreter,” where he interprets: 4. Which of the following trends contributed to the evolution of

4. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 1 DQ 1 For more classes visits www.snaptutorial.com Should a company be concerned with public opinion? Why or why not?

5. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 1 DQ 2 For more classes visits www.snaptutorial.com Which PR communication tool do you feel is the most effective? Why?

6. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 1 DQ 3 For more classes visits www.snaptutorial.com What role does PR play in your organization? Explain your answer.

7. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper For more classes visits www.snaptutorial.com Resources: University Library, Internet Write a 700- to 1,050-word paper in which you define PR. Include in your paper: Explain your personal definition of PR and definitions from three different sources, such as the Public Relations Society of America, textbooks, and so forth.

8. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 1 The Role of Public Relations For more classes visits www.snaptutorial.com MKT 438 Week 1 The Role of Public Relations Select a company, business, or non-profit organization and provide an example about how public relations (PR) principles apply. Write a 700- to 1,050-word paper in which you examine the following:  The multiple definitions of Public Relations.  The connection between PR and the promotional aspect of the marketing mix (advertising, publicity, public relations)?

9. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 2 DQ 1 For more classes visits www.snaptutorial.com What are some positive and negative aspects of publicity?

10. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 2 DQ 2 For more classes visits www.snaptutorial.com At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

11. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 2 DQ 3 For more classes visits www.snaptutorial.com How would PR research impact a PR team? Give an example.

12. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Papers MKT 438 WEEK 2 Public Relations Case Study MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

13. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 2 Internal Public Relations For more classes visits www.snaptutorial.com MKT 438 Week 2 Internal Public Relations Resource: The Practice of Public Relations, Ch. 11 Read the “Sony Shoots the Messenger” Case Study on page 242 in The Practice of Public Relations, Ch. 11. Answer the three questions at the end of the chapter located on page 243. Write a 1,050- to 1,400-word paper in which you describe how the case was handled and provide recommended

14. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines) For more classes visits www.snaptutorial.com Part I: Public Relations Campaign MKT 438 WEEK 2 Resources: The Practice of Public Relations textbook, University Library, Internet. Select a PR scenario from the following list: An organization wants to position itself as a leader in embracing diversity in the workplace An organization is experiencing security issues associated with operating on the Internet An organization is moving one of its manufacturing facilities to another country to maximize labor cost

15. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 DQ 1 For more classes visits www.snaptutorial.com What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

16. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 DQ 2 For more classes visits www.snaptutorial.com What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

17. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 DQ 3 For more classes visits www.snaptutorial.com How critical is the internal communications process in PR? Explain.

18. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility Sustainability (Microsoft) For more classes visits www.snaptutorial.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability Select an organization that has a known interest in social responsibility and/or sustainability. Write a 1,050- to 1,400-word paper that addresses the following questions:

19. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 How Organizations Proactively Approach and Respond to Social Responsibility/Sustainability (Starbucks) For more classes visits www.snaptutorial.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper Resource: The Practice of Public Relations, Ch. 9 and Ch. 15 Last week’s assignment dealt with strategic approaches in public relations. This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.

20. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers) For more classes visits www.snaptutorial.com This Tutorial contains 2 Papers MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper Resources: The Practice of Public Relations textbook, University Library, Internet Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational

21. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service For more classes visits www.snaptutorial.com MKT 438 Week 3 Phase 1: Public Relations Campaign for a New Product or Service Note: This Learning Team assignment has two components. You will be completing the first part in Week 3 and the second part in Week 4. Your public relations firm has been selected to develop a promotional campaign for an industry that is launching a new product (or service). Write a 700- to 1,050-word paper that includes the following:

22. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines) For more classes visits www.snaptutorial.com MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper: List objectives for the Public Relations Campaign. Identify the risks in the strategy and discuss what the Public Relations team can do to minimize them.

23. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation For more classes visits www.snaptutorial.com MKT 438 Week 4 Approach to Crisis Management: Defending an Organization’s Reputation Resource: The Practice of Public Relations, Ch. 3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17 Select one of the following case studies to read and do research on from The Practice of Public Relations:  Race Relations with that Soy Latte? (page 59)  Uber Success Brings PR Problems (page 102)  Ethical Hammer Falls on Daddy Huxtable (page 124)

24. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 DQ 1 For more classes visits www.snaptutorial.com Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

25. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 DQ 2 For more classes visits www.snaptutorial.com What potential effects can a crisis have on an organization? Explain your answer.

26. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 DQ 3 For more classes visits www.snaptutorial.com Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

27. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis For more classes visits www.snaptutorial.com Resource: The Practice of Public Relations Select one of the following case studies located in The Practice of Public Relations or a case study assigned or approved by faculty: The Tylenol Murders, Ch. 2 Exxon Corporation’s Bad Good Friday, Ch. 5 The Katrina Kalamity, Ch. 13

28. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers) For more classes visits www.snaptutorial.com MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

29. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign Paper For more classes visits www.snaptutorial.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Paper Resource: The Practice of Public Relations, Ch. 9 and Ch. 15 Last week’s assignment dealt with strategic approaches in public relations. This week’s assignment deals with tactical campaign approaches. You will develop an implementation plan to execute on the strategy that you have developed for your campaign.

30. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation For more classes visits www.snaptutorial.com MKT 438 Week 4 The Tactical Plan for the Public Relations Campaign: Presentation Develop an 8- to 10-slide presentation (Microsoft® PowerPoint® or Prezi) with speaker notes that outlines the tactical elements of your campaign using all of the information that you researched for your paper. Format your presentation consistent with APA guidelines. Click the Assignment Files tab to submit your assignment.

31. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 5 DQ 1 For more classes visits www.snaptutorial.com How has technology impacted the dissemination of information to global publics?

32. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 5 DQ 2 For more classes visits www.snaptutorial.com How can the power of PR influence and change your point of view? Is this ethical?

33. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 5 DQ 3 For more classes visits www.snaptutorial.com How has globalization, technology, and diversity affected PR in the past five years?

34. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary For more classes visits www.snaptutorial.com Resources: the simulation Managing a Crisis Using PR located on the student website. Complete the simulation. Write a 600- to 900-word summary answering the following questions: What does proactive planning mean?

35. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 5 Role and Impact of Social Media in PR For more classes visits www.snaptutorial.com MKT 438 Week 5 Role and Impact of Social Media in PR Resource: The Practice of Public Relations, Ch. 10 Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis of your discussion. Describe what PR recommendations you would have for Taylor Swift if you were her Public Relations Consultant.

36. MKT 438 Education for Service-- snaptutorial.com MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines) For more classes visits www.snaptutorial.com Resources: The Practice of Public Relations, textbook, University Library, Internet Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign: An analysis of the relationship between the Public Relations Campaign and marketing within the integrated marketing communications program of the organization

37. MKT 438 Education for Service-- snaptutorial.com