Orange County Arts & Cultural Affairs Funding Presentation to the Board of County Commissioners October 27, 2009

Arts & Cultural Affairs Tourism

Arts & Cultural Affairs Tourism Cultural Tourists spend twice as much each day… and stay longer.

3% of the first 4 cents of Tourist Development Tax Arts & Cultural Affairs Arts & Cultural Funding

TDT Funding FY 06/07$3.2 Million FY 07/08$3.4 Million FY 08/09$2.8 Million (estimated 16% decline in TDT) FY 09/10$2.2 Million (20% budget reduction) Arts & Cultural Affairs Arts & Cultural Funding

Arts & Cultural Affairs Funding Programs 1.Cultural Tourism Enhance the Orlando Arts Brand Reward Quality Attract Tourists 2.Community-Wide Projects Cultural Tourism Packaging & Marketing Arts Education Accountability

Arts & Cultural Affairs Funding Programs 1.Cultural Tourism Enhance the Orlando Arts Brand Reward Quality Attract Tourists 2.Community-Wide Projects Cultural Tourism Packaging & Marketing Arts Education Accountability

Cultural Tourism Funding Timeline  Application Workshops: May 6 & 13, June 4 & 15  Application Deadline: August 3  Technical Review: August 3 – August 20  Panel Review: September 17  Advisory Council Approval: September 24

Cultural Tourism Funding Timeline  October 2009 Advisory Council recommendations presented to the Board of County Commissioners  November 2009 – Awards issued  Fiscal Agent through completion of project – United Arts

Each county commissioner nominates a member District 1: Sandy Winkler District 2: Janine Arrowsmith District 3: Manny Garcia District 4: George Fender District 5: Rita Lowndes District 6: Royce Walden Mayor: Walter Ketcham Arts & Cultural Affairs Advisory Council

Arts & Cultural Affairs Advisory Council 1. Royce Walden, Chair – President, Walden Enterprises 2. Janine Arrowsmith – Community Representative 3. Bud Brewer – President, MPB Communications Inc. 4. George Fender – Partner, KRG&G 5. Manny Garcia – Community Representative 6. Elaine Hinsdale – East Orlando Chamber of Commerce 7. Walter Ketcham Jr. – Partner, Grower, Ketcham, Rutherford, Bronson, Eide & Telan, P.A 8. Rita Lowndes – Community Representative 9. Mark Moravec – General Manager, Orlando Marriott Downtown 10. Jennifer Quigley – WBQ Design and Engineering 11. Commissioner Bill Segal – Orange County District Sandy Winkler - Director of Marketing, HuntonBrady Architects 13. Alvin Wang – Dean, UCF Burnett Honors College

Cultural Tourism Scoring Process  Enhance the Orlando Arts Brand.. (40 pts)  Interpretational & Uniqueness20 pts.  Community & Economic Impact20 pts.  Reward Quality (35 pts)  Project readiness15 pts  Collaborative Partnerships10 pts.  Education Program10 pts.  Promote Tourism (25 pts)  Marketing Plan25 pts

Cultural Tourism Scoring Olympic Average Remove Highest Score Remove Lowest Score Average the Remaining Scores Assign and Rank Based on Score

Unanimous approval of the following recommendations... Arts & Cultural Affairs Advisory Council

Cultural Tourism Project Rankings Large Requests (Over $75,000) RankAmount Orlando Museum of Art 1 $128,000 Orlando Science Center 2 $100,000 Mennello Museum 3 $139,123 Orlando Shakespeare 4 $150,000 Orlando Philharmonic 5 $150,000 Enzian Theater 6 $150,000 Assoc. to Preserve Eatonville 7 $115,000

Cultural Tourism Project Rankings Medium Requests (40,001 to 75,000) RankAmount Bach Festival Society 1 $75,000 Orlando Repertory Theatre 2 $75,000 Orlando Fringe Festival 3 $75,000 Winter Garden Heritage Foundation 4 $75,000 Central Florida Ballet 5 $75,000

Cultural Tourism Project Rankings Small Requests (up to $40,000) Rank Amount Crealde School of Art 1 $ 40,000 Mad Cow Theater 2 $ 40,000 Global Peace Film Festival 3 $ 40,000 PAST, Inc. 4 $ 40,000 Festival of Orchestras 5 $ 25,000 Maitland Art Center 6 $ 7,668

Orlando Museum of Art Funding Request:Project Budget: $150,000$451,561 Project Name: Changing Landscapes, Changing Visions Orlando Museum of Art was cited by Newsweek as one of the best museums in the South

Orlando Science Center Funding Request:Project Budget: $100,000$823,300 Project Name: OTRONICON v5: The Convergence of Art, Technology, Education and Entertainment

Mennello Museum Funding Request:Project Budget: $139,123$278,246 Project Name: Auspicious Vision: Edward Wales Root and American Modernism: Pollock, Hopper, Rothko

Orlando Shakespeare Theater Funding Request:Project Budget: $150,000$522,057 Project Name: Shakespeare Repertory

Orlando Philharmonic Funding Request:Project Budget: $150,000$939,835 Project Name: Orlando Philharmonic presents the Super Series

Enzian Theater Funding Request:Project Budget: $150,000$908,000 Project Name: 2010 Florida Film Festival One of the most respected regional film events in the country

A.P.E.C. Funding Request:Project Budget: $115,000$1,139,688 Project Name: A Year-long celebration of Zora Neal Hurston’s Legacy The Zora Neale Hurston Festival of the Arts and Humanities (ZORA! Festival) has been named one of the Top 20 Events for January 2010 by the Southeast Tourism Society, a non-profit tourism organization dedicated to the promotion and development of tourism throughout the Southeastern United States

Bach Festival Society Funding Request:Project Budget: $75,000$734,265 Project Name: 75 th Anniversary Celebration Singled out by The New York Times as one of the premier Bach Festivals in the country.

Orlando Repertory Theatre Funding Request:Project Budget: $75,000$299,400 Project Name: 4 th Annual Target Family Theatre Festival Showcasing plays and activities focused on family audiences - in partnership with other Loch Haven Park entities

Orlando Int’l Fringe Festival Funding Request:Project Budget: $75,000$516,200 Project Name: 19 th Annual Orlando Int’l Fringe Theatre Festival Longest running Fringe Festival in the U.S.

Total Requested:Total Budget: $75,000$450,697 Project Name: Garden Theater Season Winter Garden Heritage Foundation Recently voted in Orlando Weekly as one of the best rehab stories, the theater has been completely restored to its full glory, something the theatre hasn't seen for almost 40 years.

Total Requested:Total Budget: $75,000$356,050 Project Name: The World Ballet Competition Orlando’s only International Ballet Contest Central Florida Ballet

Crealde School of Art Funding Request:Project Budget: $40,000$111,750 Project Name: Hannibal Square Heritage Center 12-Month Visiting Exhibition Series Enhancing the Orlando arts brand with a series of diverse, back-to-back visual arts exhibitions with an African-American theme, in partnership with local and state organizations

Mad Cow Theatre Funding Request:Project Budget: $40,000$174,709 Project Name: 8th Annual Orlando Cabaret Festival

Global Peace Film Festival Funding Requested:Project Budget: $40,000$388,082 Project Name: 2010 Annual Global Peace Film Festival The Orlando Sentinel’s film critic, Roger Moore, refers to the Global Peace Film Festival as “one of the best festivals in this part of the country.”

PAST, INC Funding Request:Project Budget: $40,000$155,502 Project Name: 2010 Juneteenth & Jazz Music Festival Bringing jazz, blues, and gospel music that was performed at the South St. Casino and Wells’ Built hotel from the 1930’s – 1960’s to Orange County.

Festival of Orchestras Funding Request:Project Budget: $25,000$181,100 Project Name: Lang

Maitland Art Center Funding Request:Project Budget: $7,668$15,336 Project Name: Celebrate Sculpture

Arts & Cultural Affairs Funding Programs 1.Cultural Tourism Enhance the Orlando Arts Brand Reward Quality Attract Tourists 2.Community-Wide Projects Cultural Tourism Packaging & Marketing Arts Education Accountability

Orlando Arts Getaway Promoting 111 arts & cultural events along with area hotels and restaurants Funding Request $100,000 Community-Wide Projects

Orange County Arts Education Center Increasing awareness and access to quality arts education for all our citizens Funding Request $150,000 Community-Wide Projects

U.A. General Operating and Organizational Project Grant Programs Total Requested: $396,104

Community-Wide Projects United Arts: Grants: $2 million awarded to 78 organizations Designations: $2 million distributed to 52 organizations 343,893 Orange County Students Served Orange County’s investment leverages another $4 million from: 115 corporations 21 foundations 7 other governments 3,135 individuals

Arts & Cultural Affairs Cultural Projects Large Requests $932,123 Medium Requests $375,000 Small Requests $192,668 Gen. Operating Grant Supplement $396,104 Other Projects & Accountability $370,000 Total Funding Requested: $2,265,895

1. Approval of proposed Cultural Tourism project grants as recommended by the Arts & Cultural Affairs Advisory Council described in the twenty-one (20) items outlined above ($2,266, 104) and management contract for all TDT Arts & Cultural Funds. Action Requested

Orange County Arts & Cultural Affairs Funding Presentation to the Board of County Commissioners October 27, 2009