talks! Social Media for Volunteer Managing and More April 14, 2011 Audio is only available by calling this number: Conference Call: ; Access Code: Sponsored by

Social Media for Volunteer Managing and More Conference Call: Access Code: Using ReadyTalk Chat & raise hand All lines are muted If you lose your internet connection, reconnect using the link ed to you. If you lose your phone connection, re-dial the phone number and re-join. ReadyTalk support:

Social Media for Volunteer Managing and More Conference Call: Access Code: You are being recorded… Streaming into Second Life This seminar will be available on the TechSoup website along with past webinar presentations: – You will receive a link to this presentation, material and links. After the webinar, you can ask follow-up questions in our Community Forum Twitter hashtags: #techsoup

talks! Social Media for Volunteer Managing and More Facilitator:Kami Griffiths, TechSoup Global Presenters:Erin Barnhart, Jayne Cravens Sponsored by This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License

Social Media for Volunteer Managing and More Conference Call: Access Code: We are working toward a time when every nonprofit and social benefit organization on the planet has the technology resources and knowledge they need to operate at their full potential.

Social Media for Volunteer Managing and More Conference Call: Access Code:

Social Media for Volunteer Managing and More Conference Call: Access Code: Speakers Kami Griffiths Facilitator TechSoup Global Jayne Cravens Presenter Coyote Communications Erin Barnhart Presenter Effective Altruism, LLC Assisting with chat questions: Elliot Harman, TechSoup Global

Social Media for Volunteer Managing and More Conference Call: Access Code: Agenda Definitions Tools Examples Getting Started/Planning Finding Resources/Ongoing Learning Questions

Social Media for Volunteer Managing and More Conference Call: Access Code: Poll What tools are you currently using to recruit/support volunteers? –Facebook –Twitter –Blog –LinkedIn –Nothing

Social Media for Volunteer Managing and More Conference Call: Access Code: What we mean by “Volunteers” Volunteers are people who undertake tasks for your organization but are not paid: –board members –committee members –pro bono consultants –employees on loan –people who are assigned community service –people who contribute to your online community Your definition can be different, but this presentation uses this definition for “volunteers.”

Social Media for Volunteer Managing and More Conference Call: Access Code: What we mean by “Social Media” Online tools that allow people to –show their connections to each other, –share and discuss photos, information, etc. (including forwarding info from others) –comment on each other's photos, messages or status Think of these as word-of-mouth sites and friend-of-a-friend sites.

Social Media for Volunteer Managing and More Conference Call: Access Code: Impossible to Use Everything!

Social Media for Volunteer Managing and More Conference Call: Access Code: Popular “Social Media” Sites

Social Media for Volunteer Managing and More Conference Call: Access Code: Facebook

Social Media for Volunteer Managing and More Conference Call: Access Code: Twitter

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn Provides an easy way to keep up-to- date contact information about volunteers. Easy way to view your volunteers' credentials, skills and experience. Easy way to for your volunteers to show their affiliation with your organization.

Social Media for Volunteer Managing and More Conference Call: Access Code: Organizations Using Social Media to Recruit, Recognize & Build Community Among Volunteers: Examples

Social Media for Volunteer Managing and More Conference Call: Access Code: Facebook Example

Social Media for Volunteer Managing and More Conference Call: Access Code: Facebook Example

Social Media for Volunteer Managing and More Conference Call: Access Code: Twitter Example

Social Media for Volunteer Managing and More Conference Call: Access Code: Twitter Example

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn Example

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn Example

Social Media for Volunteer Managing and More Conference Call: Access Code: LinkedIn Example

Social Media for Volunteer Managing and More Conference Call: Access Code: Blog Example

Social Media for Volunteer Managing and More Conference Call: Access Code: Blog Example

Social Media for Volunteer Managing and More Conference Call: Access Code: Poll: Which Social Media Tool That We've Discussed Excites You Most? –Facebook –Twitter –Blog –LinkedIn

Social Media for Volunteer Managing and More Conference Call: Access Code: Getting Started Your Web site must be up-to-date re: how to volunteer, what volunteers do, etc. Create a profile on Facebook (and/or Twitter, a blog platform, etc.) –Partner with social media savvy volunteer –Work with Communications Manager re: using your organization's overall profile for such. Subscribe to / like other organization's social media activities and observe.

Social Media for Volunteer Managing and More Conference Call: Access Code: Plan Create a schedule for your volunteer- related posts, tied to upcoming dates & events. Draft posts to use in the coming days and weeks so you always have something interesting to post. Let volunteers, staff, donors, clients and others know about your social media activities via meetings, newsletters, your web site, etc.

Social Media for Volunteer Managing and More Conference Call: Access Code: Blog First Steps Your blog could be written by the volunteer manager, another staff member talking about volunteers, a volunteer talking about his or her service, or a client talking about volunteers Post at least twice a month – once a week is even better. Write blogs in advance. Keep it informal with lots of “I” statements. Respond to comments and questions quickly. You may not need a blog.

Social Media for Volunteer Managing and More Conference Call: Access Code: Who Owns What? Your LinkedIn profile is your own. Your Facebook profile may be your organization’s. Who owns your Twitter feed? Get this clear with your organization. Volunteer’s Facebook, LinkedIn and Twitter feeds are their own. You cannot control their content beyond policies like confidentiality.

Social Media for Volunteer Managing and More Conference Call: Access Code: Social Media Practice/Policies What will be your guidelines for linking/liking others? Will you say no to a volunteer who wants to be a “friend” and why? What if a volunteer's profile contains provocative photos or provocative political statements? Remember: their profiles are their own You may not want your volunteers posting to your Facebook wall. Should you have a policy? It's always a work in progress!

Social Media for Volunteer Managing and More Conference Call: Access Code: Involve Volunteers Ask volunteers for their feedback on what you are doing and what you should be doing. If you decide to create a policy, involve volunteers in creating that policy. Make sure volunteers know the purpose of your social media activities focused on current and potential volunteers. Volunteers do not have to be currently serving to stay involved via social media (that makes them online volunteers!)

Social Media for Volunteer Managing and More Conference Call: Access Code: Evaluate New volunteers? More diverse volunteers? Re-energized volunteers? Volunteers sticking around longer? Happier volunteers? More awareness at your organization re: what volunteers do? More feedback from volunteers? Find out with surveys, by asking questions on volunteer applications, by asking questions at meetings, etc. And report on what's happening to your board!

Social Media for Volunteer Managing and More Conference Call: Access Code: Find Resources/Ongoing Learning TechSoup web site: techsoup.org Erin's web site: effectivealtruism.com Jayne's web site: coyotecommunications.com Beth's Blog: beth.typepad.com For policies: workforceonline.com Your favorites? Post to the TechSoup community!

Social Media for Volunteer Managing and More Conference Call: Access Code: Questions

Social Media for Volunteer Managing and More Conference Call: Access Code: Continue the Discussion Go to Click on “Community” Click on “Forums” Click on “Volunteers and Technology” Ask your questions / make your comments!

Social Media for Volunteer Managing and More Conference Call: Access Code: Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

talks! Thank you! Please complete the post event survey! Kami Griffiths,