TAMPA, FL JANUARY 17-20, 2013 BRAZIL
Marcius Pinto Matheus Motor Trailer do Brasil Vice President BRAZIL
Brazilian RV Market Brazilian RVs –Models –Technology –Pricing and purchasing system RV Manufacturers –# of Manufacturers –# of Dealers RV Production –Annual production –# of RVs in Brazil
Brazilian RV Market Market profile –Graphic images –Graphic explanation Rentals –How does it work and why? Marketing –Magazines, social networks, internet, etc. –Fairs, events and shows Imports –Taxes and fees
Brazilian RV Market Government –Actions –ABRACAMPING Camping –# of Campgrounds Perspective –What we need to change –2014 World Cup and 2016 Olympics Driver’s licenses –Types
Brazilian RV Market Brazilian RVs –Models: “A” Class“B” Class
Brazilian RV Market Brazilian RVs –Models: “C” ClassCamper
Brazilian RV Market Brazilian RVs –Models: Travel Trailer
Brazilian RV Market Brazilian RVs –Technology: “B” Class
Brazilian RV Market Brazilian RVs –Technology: “B” Class “C” Class
Brazilian RV Market Brazilian RVs –Technology: “C” Class
Brazilian RV Market Brazilian RVs –Technology: “C” Class
Brazilian RV Market Brazilian RVs –Technology: “C” Class
Brazilian RV Market Brazilian RVs –Technology: Travel Trailer
Brazilian RV Market Brazilian RVs –Technology: Camper
Brazilian RV Market Brazilian RVs –Prices and purchasing system: No financing available - Payment is 100% cash. “C” Class: US $150, ft. Travel Trailer: US $55,000.00
Brazilian RV Market RV Manufacturers –# of Manufacturers: Motorhome manufacturers: 11 (eleven) Travel Trailer manufacturers: 02 (two) Camper manufacturers: 02 (two) –# of Dealers: Dealers for used RVs: 10 (ten)
Brazilian RV Market RV Production –Annual Production: The eleven manufacturers produce approximately 140 motorhomes annually. Delivery time for “A” Class: From 03 to 10 months. Delivery time for “C” Class: From 20 to 30 days. –# of RVs in Brazil: Not official information: Around 3,700.
Brazilian RV Market Market profile –Graphic of the Market Profile:
Brazilian RV Market Market profile –Explanation of Graphic From 1970 to 1980 the RV market was totally dominated by travel trailers; From 1980 to 1998 we had a small increase in motorhomes... around 30%; From 1998 until today, 95% of the market is dominated by motorhomes and just 5% travel trailers; Of this 95% of motorhomes, the largest demand is divided between C and B Class.
Brazilian RV Market Rentals –How does it Work and Why? Hard to find insurance; Commercial use only; All rentals have a professional driver; Total of 3 companies.
Brazilian RV Market Marketing –Magazines, Social Networks, Internet, etc.
Brazilian RV Market Marketing –Fairs, Events and Shows No shows; Associations created by RV owners; Some events during the year; Trade and exposition at these events.
Brazilian RV Market Imports Taxes and Fees: 20% initial + other fees Example: 2.5 times the price and then calculate the money difference. So: US $20,000 x 2.5 = US $50,000 Brazil money x USA money = x Total: R $ ,00
Brazilian RV Market Government –Actions: CNT; Associations. –ABRACAMPING: Brazilian Association of Camping; One of the most important associations; Always helping the camping and caravaning market.
Brazilian RV Market Campgrounds –# of Campgrounds: No official numbers; Around 600, but just 30 prepared for RVs; All campgrounds have water and electrical hookups; No printed guides, just websites; Information from customers; Overnights at the same place where trucks and buses stay -- on main highways.
Brazilian RV Market Perspective –What we need to change: Price of RVs; Finance availability; Travel Packages vs. motorhome value; Campgrounds; Culture –2014 World Cup and 2016 Olympics: Rental market won't increase; More advertising and promotion of the RV lifestyle; Market increase of 20-30% for the first year.
Brazilian RV Market Driver’s licenses Types: A – Motorized vehicles that have 2 or 3 wheels (motorcycles for example); B – Motorized vehicles with the TGW up to 3,500kg with a maximum of 8 passengers. Also for RVs (towable or motorized) with TGW up to 6,000kg. C – Motorized load vehicles with GTW up to 6,000kg; D – Motorized vehicles for more than 8 passengers, excluding the driver; E – Drivers of motorized vehicles for B, C or D license when the towable vehicles exceed 6,000kg or have more than 8 passengers. RVs: Drivers that have an “A or C class” RV with the TGW higher than 6,000kg need the “D” license. RVs less than 6,000kg need the “B” license. Vans for more than 8 passengers need a D license. If not, they can drive with the “B” license. If you want to tow a travel trailer and it’s less than 6,000kg you need the “B” license.
Brazilian RV Market Contact information Marcius Pinto Matheus Phone #: Mobile #: Company: Motor Trailer do Brasil