Understanding the Values and Priorities of Central Floridians Prepared for the Central Florida Partnership August 26, 2016

Pg. 2 Who? Central Florida Residents Sample Size n=1,026 Field Dates January 27 th – February 4 th, 2014 Interview Method Online Survey Length 28 minutes Respondent Criteria General Public, 18+ Resident of central Florida Osceola n=92 Seminole n=144 Orange n=323 Polk n=102 Lake n=78 Brevard n=151 Volusia n=136 Background Phase 3 Research Design and Methodology Note: Data in this report have been weighted to reflect age distribution from the census

Understanding Who We Are What are current perceptions of quality of life and how have those changed? What is the outlook for the future? How do residents look at the local economy and where it is going? What are the most important regional priorities? What are the most important personal priorities and values? Pg. 3

Pg. 4 BASE: ALL QUALIFIED RESPONDENTS Q315. Please rate each of the following issues where 1 means "not at all important to the future of the region" and 10 means "Extremely important to the future of the region." Importance of Priorities on a REGIONAL Basis Mean Score What are the MOST important REGIONAL priorities? In terms of importance on a region-wide basis, reducing crime, creating better job opportunities, and improving education are seen as top priorities.

BASE: ALL QUALIFIED RESPONDENTS Q400. The people of the Central Florida region have mentioned many factors—both positive and negative—that contribute to or detract from their quality of life. Thinking about the quality of life in the Central Florida region, please identify which one (either a positive or a negative factor) of the following factors has the most significant impact on the overall quality of life for you personally. You may choose a positive or a negative factor depending on which has the greatest impact on your overall quality of life. Pg. 5 Negative 53% Positive 47% Too small to be included on map Note: 2005 data are not perfectly comparable due to difference in question set up, but key issues such as jobs, traffic and community safety were among the top issues then, too. What are the MOST important PERSONAL priorities? Top personal priorities share overlap on employment and safety, but education is replaced by traffic as impacting day-to-day quality of life. Importance of Priorities on a PERSONAL Basis Influence on Quality of Life

BASE: ALL QUALIFIED RESPONDENTS Q400. The people of the Central Florida region have mentioned many factors—both positive and negative—that contribute to or detract from their quality of life. Thinking about the quality of life in the Central Florida region, please identify which one (either a positive or a negative factor) of the following factors has the most significant impact on the overall quality of life for you personally. You may choose a positive or a negative factor depending on which has the greatest impact on your overall quality of life. Pg. 6 What are the consequences of these factors? Importance of Priorities on a PERSONAL Basis Influence on Quality of Life What PERSONAL VALUES are triggered by these factors? What PERSONAL VALUES are triggered by these factors? NEW

Understanding the consequences of factors 7 Factors are mapped to their corresponding functional and emotional benefits and then linked to which personal value they most effectively support. This creates a blueprint for finding the most effective areas to improve quality of life and the personal benefits that result from those improvements. Factors are mapped to their corresponding functional and emotional benefits and then linked to which personal value they most effectively support. This creates a blueprint for finding the most effective areas to improve quality of life and the personal benefits that result from those improvements. Attribute Level Factor that impacts quality of life Benefits Level Functional benefit(s) associated with each factor Emotional Level Emotional benefit(s) associated with each functional benefit Value Level Personal value(s) supported by the emotional benefit

ATTRIBUTES BENEFITS EMOTIONS VALUES 8 Make more money Jobs / Employment Spend money on other things Less stress Peace of mind Enjoyment Safe and secure community Feel safe Personal security Less traffic Safer roads Adequate infrastructure/ Well maintained Things are local/ Accessible Saves me time Do other things Spend time with family/ friends Family love Low cost of living/ Affordable Can be active Variety of things to do Enjoy life Living close to family Note: New items in purple The beach/ Outdoor recreation Enjoy nature I can relax Makes me happy Peace of mind Quality of life Self satisfaction Well being Enjoyment School system Children will learn better Children have better quality of life Do a good job as a parent Enjoyment Pride Neighborly/Frie ndly community Theme parks Brings in tourism Enjoy life Benefits Florida economy Central Florida Pathways 2014 (13%) New Pathways Growing class divide Access to healthcare Overreliance on tourism economy Economic hardship Stress/ Worry Concern for the future of the region Discourage Personal security

Understanding Our Responsibilities How important is a regional vision? How important are regional priorities? How well does the region perform on regional priorities? Which sector(s) should focus on each area? How well does each sector perform on their respective priorities? Pg. 9

Pg. 10 BASE: ALL QUALIFIED RESPONDENTS Q610. How important is it that Central Florida has a vision or a long range plan for development in the region? Q620. How would you rate the performance of Central Florida when it comes to planning and preparing for development in the region? How important is it that Central Florida has a vision or a long range plan for development in the region? How would you rate the performance of Central Florida when it comes to planning and preparing for development in the region? Importance 80% Having a regional vision Long range vision continues to be an important requirement for the region. Performance has improved since 2005 with a significant decrease in the Poor performance category and growth in Fair and Good categories. 78% Performance 26% 37%

Understanding the importance of regional priorities and how well Central Florida fulfills those needs Pg. 11 IMPORTANCE What is the relative importance of this priority? PERFORMANCE How well does the region address this priority? Regional High Priorities Regional Equities Regional Low Priorities Regional Differentiators Priorities are plotted on a quadrant chart to illustrate relative importance and regional performance. A third dimension of sector responsibility is indicated by a small pie chart that shows where the importance and performance of each priority falls on the quadrant chart. Independent Public Private Sector ResponsibilityImportance vs. Performance

Pg. 12 Importance Performance BASE: ALL QUALIFIED RESPONDENTS Q500: For this next question, please think about how you feel about key priorities in the region. When it comes to making Central Florida a great place to live, how important are each of the following features? Q505: How well does Central Florida fulfill the needs of each of those same features? Access to quality healthcare Good education system Human services Religious/spiritual institutions/organizatio ns Arts & community A safe environment and safe community Feeling that I can depend on my neighbors Feeling that I have a voice in my community A welcoming environment and feeling of belonging A wide variety of recreational activities Access to a wide variety of shops and retailers Access to a public transportation system Providing support and opportunities to the large numbers of workers in low paying jobs Creating jobs and helping to grow the economy Collaborating and working well together to make the region a great place to live Helping the homeless Mean importance 56% Mean performance 27% Understanding Our Responsibilities % Perfectly/Very Well % Absolutely/Very

Pg. 13 Public Priority % Key Responsibility Performance Rating 61% 44% 35% Private Priority % Key Responsibility Performance Rating 59% 43% 34% Independent Priority % Key Responsibility Performance Rating 40% 28% =Poor (0-39) =Fair (40-59) =Good (60-79) =Excellent (80-100) BASE: ALL QUALIFIED RESPONDENTS Q525: Please select the three priorities you feel should be the key focus or responsibility for each sector. Q530a/b/c: Looking at the three priorities you selected for the public/private/independent sector, how well is the public/private/independent sector currently doing? What are the priorities for each sector? Education Safety Human services Job creation Wide variety of retail options Support for low wage earners Religious/Spiritual Helping the homeless There is a clear separation of roles: education and safety are for public sector. Private sector is seen to focus on job creation, retail and economic issues. The independent sector is seen as best suited for religious services and homeless outreach. Public and independent both have stake in human services.

Pg. 14 Priority of Each Sector PublicPrivateIndependent Good educational system (P-12)61%11%9% A safe environment and secure community44%9%12% Access to public transportation system34%8%5% Human services (social welfare services, education, mental healthcare services, and other forms of healthcare) 35%11%28% Access to quality healthcare24%29%15% Creating jobs and helping to grow the economy23%59%12% Helping the homeless and working to reduce homelessness 14%11%40% Providing support and opportunities to the large number of workers in low paying jobs 14%34%21% Collaborating and working well together to make the region a great place to live 12%19%22% A wide variety of recreational activities8%17%10% Feeling that I have a voice in my community7% 11% A welcoming environment & feeling of belonging7%9%22% Arts & community6%16%25% Access to a wide variety of shops and retailers4%43%9% Feeling that I can depend on my neighbors3%8%17% Religious/spiritual institutions and organizations3%10%40% BASE: ALL QUALIFIED RESPONDENTS Q525: Please select the three priorities you feel should be the key focus or responsibility for each sector. What are the priorities for each sector? And how are they fulfilling those needs?

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Understanding the Values and Priorities of Central Floridians Prepared for the Central Florida Partnership August 26, 2016