Advertising and Marketing Report of Public Awareness Activity through April 2015

Advertising Projects 2015  Billboard  10 Billboard locations throughout the state (March- September)  Three Joint Billboards with York County Natural Gas in Fort Mill, York and Cherokee  Radio  South Carolina Radio Network (April)  Hometown Columbia Radio (April)  Billboard  10 Billboard locations throughout the state (March- September)  Three Joint Billboards with York County Natural Gas in Fort Mill, York and Cherokee  Radio  South Carolina Radio Network (April)  Hometown Columbia Radio (April)

Advertising Projects 2015 Continued  Magazine  Carolina Gardener (April and August Issues)  Martha Stewart (April)  Digital  Facebook (April)  SC Nursery and Landscape Association Ad (full year)  Magazine  Carolina Gardener (April and August Issues)  Martha Stewart (April)  Digital  Facebook (April)  SC Nursery and Landscape Association Ad (full year)

Low Country Safety Summit  March 26, 2015  Cypress Gardens in Moncks Corner  125 in attendance  Keynote: Eric Giguere  March 26, 2015  Cypress Gardens in Moncks Corner  125 in attendance  Keynote: Eric Giguere

National Safe Digging Month  Woodley’s Garden Center Partnership  Charleston Riverdogs Opening Night  Tree Plantings  Can You Dig it? Game  Woodley’s Garden Center Partnership  Charleston Riverdogs Opening Night  Tree Plantings  Can You Dig it? Game

Social Media  Through April 2015  Facebook: 3964  Twitter: 551  LinkedIn: 77  Through April 2015  Facebook: 3964  Twitter: 551  LinkedIn: 77

Web Traffic  54% Increase in Sessions  59% Increase in Unique Users  186% increase in Page views**  **Due to Google Analytics being set up differently on former website, this number is likely inaccurate.  In April 2015:  Highest Referrals coming from Call811.com and facebook  After Homepage, the top 5 visited pages are Submit a ticket, Homeowners, Contact, Positive Response and Safe Digging Month  54% Increase in Sessions  59% Increase in Unique Users  186% increase in Page views**  **Due to Google Analytics being set up differently on former website, this number is likely inaccurate.  In April 2015:  Highest Referrals coming from Call811.com and facebook  After Homepage, the top 5 visited pages are Submit a ticket, Homeowners, Contact, Positive Response and Safe Digging Month January – April 2014 January – April 2015

First Time Callers  Comparing April 2015 to April 2014  3150 First Time Callers (11% increase in FTC YOY)  Callers coming from the same top ten counties  Same Reasons for work (Fence Installation, Landscaping, Stump Removal, Etc)  Comparing April 2015 to April 2014  3150 First Time Callers (11% increase in FTC YOY)  Callers coming from the same top ten counties  Same Reasons for work (Fence Installation, Landscaping, Stump Removal, Etc) How Did You Know to Call?CountPercentage Previous Knowledge/Knew to call % Contractor/Company Doing the Work % Word of Mouth % Utility Company % Advertising, Other % Web Search % Phone Book912.89% Television Commercial702.22% Utility Bill672.13% Internet Ad642.03% Advertisement on Utility Equipment541.71% Radio Commercial361.14% Employer361.14% Billboard351.11% Home Owners Association230.73% Magazine130.41% Newspaper80.25% Home Improvement Store/Nursery80.25% Locator70.22%

SC Squared  2 Gold Partners and 4 Silver Partners  Still Actively Seeking Partners.  2 Gold Partners and 4 Silver Partners  Still Actively Seeking Partners.