WHY YOUR BUSINESS NEEDS TO START OFFERING LIVE CHAT SUPPORT

IT CAN’T HAVE ESCAPED YOUR NOTICE THAT MORE AND MORE OF BUSINESSES ARE INTRODUCING LIVE ONLINE CHAT SUPPORT THROUGH THEIR WEBSITE. NOT ONLY THAT, BUT THERE’S A GOOD CHANCE YOU’RE ONE OF THE GROWING NUMBER OF CONSUMERS WHO’VE ENGAGED WITH BRANDS THROUGH THEIR LIVE CHAT BEFORE MAKING A PURCHASE.

Of course, part of this growth has much to do with the increasingly accessible nature of the technology itself, and the ever-decreasing costs of implementing them into even the most basic website, with those running their websites on WordPress and other open-source Content Management Systems able to take advantage of cost and hassle-free plugins that allow them to get communicating with customers right out of the box. Of course, part of this growth has much to do with the increasingly accessible nature of the technology itself, and the ever-decreasing costs of implementing them into even the most basic website, with those running their websites on WordPress and other open-source Content Management Systems able to take advantage of cost and hassle-free plugins that allow them to get communicating with customers right out of the box. Yet really, that’s only one small part of the bigger pictures; businesses aren’t merely using live chat because they can, they’re doing so because it’s proven to be an effective tool in both their support and sales arsenal. Yet really, that’s only one small part of the bigger pictures; businesses aren’t merely using live chat because they can, they’re doing so because it’s proven to be an effective tool in both their support and sales arsenal. Not convinced? Here’s just a few reasons why more businesses are offering live chat support, and why your business should start doing so too. Not convinced? Here’s just a few reasons why more businesses are offering live chat support, and why your business should start doing so too.

IMPROVE CUSTOMER SATISFACTION LEVELS Way back in 2010, market research firm Forrester Research carried out a study which found that as many as 44% of those questioned felt that one of the most important features of a good online retail site was the ability to ask questions of a live person in real time. Way back in 2010, market research firm Forrester Research carried out a study which found that as many as 44% of those questioned felt that one of the most important features of a good online retail site was the ability to ask questions of a live person in real time. As the years have gone by, these figures have only increased, especially as customers get used to seeing live chat offered by the bigger name sites. So it makes sense that if you’re going to keep your customers happy and coming back for more, offer them what they want. As the years have gone by, these figures have only increased, especially as customers get used to seeing live chat offered by the bigger name sites. So it makes sense that if you’re going to keep your customers happy and coming back for more, offer them what they want.

BOOST CONVERSION RATES AND SALES

It probably goes without saying that happy customers = more sales. It’s a tried and tested business model used by both bricks-and-mortar and online businesses since the year-dot, and there’s an ever-growing mountain of evidence which proves that chat can be a particularly invaluable tool in converting potential customers into actual purchase makers. It probably goes without saying that happy customers = more sales. It’s a tried and tested business model used by both bricks-and-mortar and online businesses since the year-dot, and there’s an ever-growing mountain of evidence which proves that chat can be a particularly invaluable tool in converting potential customers into actual purchase makers.

REDUCE THE TIME AND COST OF PHONE AND SUPPORT Even without the increased revenues that can come from generating more sales, online web chat support can be a welcome boost to your budget simply by slashing the expense of running costly phone support systems, not to mention taking up time that could be better spent on other things. Even without the increased revenues that can come from generating more sales, online web chat support can be a welcome boost to your budget simply by slashing the expense of running costly phone support systems, not to mention taking up time that could be better spent on other things. This is especially true if you’re a sole trader or freelancer, ultimately making you not only the service provider, but also the only customer support agent at your business. Imagine spending less time answering the phone and writing lengthy responses, and having more time to do what you do best with your business. This is especially true if you’re a sole trader or freelancer, ultimately making you not only the service provider, but also the only customer support agent at your business. Imagine spending less time answering the phone and writing lengthy responses, and having more time to do what you do best with your business.

FIND YOUR BUSINESS NEEDS