Presented to you by Anke Dujardin

TARGET AUDIENCE Teenagers and young adults Their kids Practitioners of extreme sports like skateboarding, snowboarding, surfing and BMX riding

BRAND IMAGE Ultra casual and attractive style, old school vibe Originally: Authentic shoes Clothing and Accessories Symbol of alternative sports  Support professional sporters in the skate-, snowboard-, surf- and BMX-scene  Sponsor and promote activities like concerts and sport events that appeal to the extreme sports and skateboarding set  Building and operating our own skateboard parks, each filled with thousands of square feet of space for both skateboards and BMX bikers of all skill levels

NAME 1966 Paul Van Doren, Gordon C. Lee, James Van Doren en Serge d'Elia The Van Doren Rubber Company

POSITIONING Middle-market to upper-market We produce quality products that represent the extreme style of the loyal supporters of the brand Because of the name you have to pay more then in the past

PACKAGING Big V Skateboard Mostly sober boxes

SLOGAN “OFF THE WALL” A saying that the skaters back in the mid 70s used to say when riding pools. They were coming Off The Wall Our now-famous tagline is first used on the first official skateboarding shoe of the Van Doren Rubber Company

Thank you for your listening!