Turning Leads into Profits in 49 Days

More qualified leads Leading to more profitable sales In 49 days at “No Risk” to you Take these 3 “Must Take” actions you need to achieve profitable sales growth now

Turning Leads into Profits in 49 Days Some people say “Time is Money”, But I say “Results are Money”…everyone has time, but few produce results…  Commitment Creates Results  Persistence Implements Results  Focus Directs Results

Turning Leads into Profits in 49 Days Action Step #1 - Improve Your Lead Generation Process

Turning Leads into Profits in 49 Days Improve Lead Generation Process using Emotional Triggers Don’t sell guns, sell the benefits of owning guns: Do they want a safer environment? Are they afraid of home invasion, robbers, or rapist? Do they want to create family memories Do they want to show off or brag on the type and number of weapons owned? Are they trying to join a group that uses/needs weapons (competitive shooting or militia)? Are they clueless and in need of expertise to guide them about buying and/or using guns? Target buyers with your value/price offerings by using emotional triggers Generate a process to build trust and service the client values.

Turning Leads into Profits in 49 Days How to Improve Your Lead Generation Process? Is your goal to sell more guns?

Turning Leads into Profits in 49 Days How to Improve Your Lead Generation Process?  Generate leads from the “right kind” of buyers  Convert those buyers to lifelong customers  Convert lifelong Customers to sales evangelists

Turning Leads into Profits in 49 Days How to Improve Your Lead Generation Process? Creating unique customer value with competitive advantage &long term interaction Services, knowledge, Customization, Warranties Community &/or Membership High Price & High Value Commodity Low price & low value Unique Product or Services Strategic Value Competitive Advantage Best Positioning

Turning Leads into Profits in 49 Days

Opportunity is recognized Needs defined Product(s) to meet needs matched Confirmation of needs matching Further defined if necessary Decision to purchase Turning Leads into Profits in 49 Days

Training Relationship Building Turning Leads into Profits in 49 Days Referrals & Testimonials Evangelism of your relationship

Turning Leads into Profits in 49 Days Lead Generation will find customers at various positions in THEIR value curve…

Turning Leads into Profits in 49 Days Action Step #2 - Make Them an Offer They Can’t Refuse address the benefits they are expecting I want a gun…Why? For protection From what? My ex boyfriend Where are you when you feel you need protection My house Do you live alone? No, I have two young kids When does your boyfriend bother you? Mostly on the weekends, at night…he gets drunk and wants to come over to “make up” What kind of gun do you think would protect you? I don’t really know, but a neighbor said a shotgun might be good. (Now most salesmen would start showing shotguns…don’t!!) How do you feel about a shotgun? I’m kind of scared of it to be honest. What do you feel would be less scary? I don’t know…something smaller. I’m afraid of having a gun in the house because of the kids. How old are they?

Turning Leads into Profits in 49 Days What benefit do you think the woman is really looking for? A)A shotgun? B)A smaller gun? C)Protection from a possible intrusion from an ex boyfriend? D)Safety for her kids and herself?

Turning Leads into Profits in 49 Days “If you don’t have a competitive advantage, don’t compete.” Jack Welch, Former CEO of GE “Hit ‘em where they ain’t”

Turning Leads into Profits in 49 Days So, How Do You “Hit ‘em where they ain’t”? Product Differentiators Service Differentiators Store & Personel Differentiators FeaturesDelivery/transfersCompetence PerformanceInstallationCourtesy ReliabilityCustomer CareCredibility DurabilityConsultancyReliability ServiceabilityRepairResponsiveness AppearanceBusiness Processes Communication ReputationCustomer Training Honesty UniquenessEvents & Promotions Long Term Relationship Differentiate Yourself Don’t be “Me Too”

Turning Leads into Profits in 49 Days Action Step #3 - Help More Qualified Customers Buy From You! By offering easy to use, quick financing, you open up to 47.2% more buyers that can purchase from you in your store or online

Turning Leads into Profits in 49 Days Bundle Products into “Special Offer” Sell the gun, the ammunition, safety glasses & ear protection, scope, case, sling and even the delivery charge for one monthly payment Provide 6 months no interest if payed in full within the 6 months No prepayment penalty Easy credit application in just a few minutes online so anyone can apply Funding within 72 hours and that goes right into your bank account, not to them Best of all, if they qualify for more than the purchase price, the consumer can only use the credit at your store! That means repeat business for you! Action Step #3 - Help More Qualified Customers Buy From You! Make them an offer they can’t turn down!

Turning Leads into Profits in 49 Days 1. Risk Free to Merchant! Don’t YOU get stuck w/ charge backs from credit companies 2. One Minute Application Simple for your customers to use online or in your store 3. Instant Credit Decision Within minutes, you’ll know what amount they qualify for 4. Easy E-Sign Agreement No FedEx or UPS overnight mail 5. Funding in 72 Hours to Your Company Get your money through ACH directly to your business acocunt Here’s what you need to qualify as a merchant 1.Have no felonies for financial fraud 2.Have a storefront and not work from home 3.Be in business for at least two years