August 2015 Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 12 minutes each day in August % (2hours 54 mins) of this viewing was live with the other 10% (19 min per day) time shifted. Total Viewing August 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers with children watched an average of 2 hours 38 mins of TV every day in August 2015 Average Minutes Viewed Daily August 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 58%. The vast majority of viewing is to live TV. The % of live TV viewing has declined slightly year on year for individuals and younger audiences. Interestingly year olds are watching more TV than this time last year with an increase of 2 mins per day yoy. TV Viewing Live v Time shift Year on Year Aug 2015 v’s Aug 2014 Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National PVR Ownership Sept % Sept %

TAM Ireland subscribing channels reached 89% of housekeepers, 88% of housekeepers with kids, 84% of ABC1 adults and 84% of yr olds each week in August 2015 Weekly reach of TAM Ireland subscribing channels August 2015 Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Commercial Impacts August 2015 Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day August 2015 AudienceAverage Number of Spots seen per Day Individuals 4+29 Adults Adults Adults Adults Adults Adults ABC122 Housekeepers36 HK with Kids27 Children16 Source: TAM Ireland Ltd / Nielsen TAM Based on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers August 2015 Based on 30” sec 000s, Individuals 4+ Source: TAM Ireland Ltd / Nielsen TAM Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National 1 PROCTER & GAMBLE IRELAND 2 EIRCOM 3 DIAGEO 4 BSKYB LTD 5 UNILEVER 6 RECKITT BENCKISER 7 KERRY FOODS 8 VHI HEALTHCARE 9 ROAD SAFETY AUTHORITY 10 LOREAL