Client: Time Warner Cable Objectives: Create brand awareness among target customers, address local market dynamics and concerns, establish trust in the TWC brand, reinforce “The Power of You” positioning, demonstrate how products work, showing convenience, ease of use and benefits, showcase innovative technology, retain existing Adelphia/Comcast customers, acquire new satellite and other prospective customers. Tactic: Mobile Marketing Tour Mechanics: DJA handled the 37 day multi-tiered mobile marketing event that included direct mail event invitations, 3 fully wrapped vehicles, mall tours and many prizes. Invitations were sent to TWC subscribers to announce the event. The invitations offered instant win prizes and sweepstakes details. Promotional vehicles crossed the country by starting in CA and traveling to OH, NC, TX, ME and back to CA. The mall event showcased HDTV, VOD, DVR and Road Runner High Speed Online. An online instant win game decoder game captured visitor’s information and prizes were also awarded onsite. Prizes: Lexus RX 400h, HDTV, laptop, iPod, and Cowon multi-media player Results: The mobile units witnessed overwhelming consumer congestion. Local TWC reps were thrilled with the face-to-face contact. 50% of all visitors asked specific questions regarding conversion, 6% upgraded on the spot, and 5% were new customers. ***DIAMOND AWARD WINNER***

Client: eBay and GE Money Bank Objectives: Promote the launch of the new eBay MasterCard. Focus on the acquisition of new cardholders and promote the benefits of card membership. Tactic: Various sweepstakes elements occurring during the 2007 eBay Live event in Boston, MA. Mechanics: DJA handled the creation of the booth and stair graphics and various pieces of collateral material for distribution at the event. Two consumer involvement sweepstakes were executed at the eBay MasterCard booth to drive traffic and provide participants with information on the eBay MasterCard. At the final keynote speaker address, one Grand Prize winner was announced. During the event, eBay and GE also promoted the Joys of Summer sweepstakes (occurring immediately after launch of the card), which encouraged consumers to use their new eBay MasterCard for the chance to win exciting prizes. Prizes: Various electronic prizes and one Grand Prize of a $5,000 eBay shopping spree. Results: Enthusiastic consumer participation during all events. Increase in presence of eBay Mastercard.

Client: Road Runner High Speed Online Objective: To increase exposure and excitement for the theatrical premiere of Ant Bully and provided exclusive content and promotional opportunities for their subscribers. Mechanics: Game provided two methods of entry: online or by phone. When subscribers visited the interactive sweepstakes website, they registered to play an exciting Flash game. Non-winners were entered to win the Grand Prize at the sweepstakes conclusion. Phone Subscribers received a chance to win instantly by calling the sweepstakes phone number. Both methods of entry featured a movie trailer and, following game play, allowed subscribers to connect to a vendor who sold tickets to the movie. Prizes: Winner and family won a trip to Hollywood for a Warner Bros. VIP studio tour.

Client: Pepsi Co, Inc. Objective: Maximize consumer awareness and involvement with Circle K Convenience Stores; provide account specific overlay to key convenience store customer to maximize Pepsi volume. Strategy: DJA managed the Pepsi Dash for Cash Instant Win Game, a tie-in with Circle K Convenience stores. Consumers received a game piece when they purchased a qualifying Pepsi product at any of the participating Circle K stores. The game featured Pepsi discounts and racing ticket discounts as lower level prizes, plus 5 Grand Prizes of trips to the Pepsi 400 in Daytona, where each winner got to grab as much cash as possible in 30 seconds in the provided “cash bubbles”. Results: Initial promotion was so successful and generated so much media attention that Pepsi has repeated the program for several years.