Sports & Entertainment Marketing Mr. Bernstein Basic Measures of Business Success June 10, 2013
Sports & Entertainment Marketing Mr. Bernstein 2 Income Statement Sales and Expenses Cash Flow Statement Balance Sheet
Sports & Entertainment Marketing Mr. Bernstein Accounting Systems Businesses and college athletic departments keep score GAAP: Generally Accepted Accounting Principles The Accounting Equation: Assets = Liabilities + Owner’s Equity Assets are anything of value (ie cash, equipment, accounts receivable) Liabilities are anything the business owes Owner’s Equity is the net worth of the business (Assets – Liabilities = Owner’s Equity) 3
Sports & Entertainment Marketing Mr. Bernstein 3 Primary Financial Statements Income Statement reports Profit/Loss Balance Sheet reports Assets & Liabilities Cash Flow Statement reports cash receipts and disbursements 4