Current Business Issues Introduction to Module Module Tutor: Nigel Bryant Session 2 21st January 2016

Module Outline 1.Introduction to Contemporary Business Issues 2.Strategic Management Theory 3.Layers of Business Strategy 4.Case Study Analysis 5.Strategic Planning 6.Reading Week 7.Change Management Theory 8.Assignment Workshop and Individual Tutorials 9.Assignment Workshop and Individual Tutorials 10.Decision Making Techniques 11.Review of the Decision Making Process 12.Reading week 13.Reading week 14.Assignment Workshop and Individual Tutorials 15.Assignment Workshop and Individual Tutorials Module Evaluation

Learning Outcomes Session 2 Learners will: 1.Enhance and consolidate their knowledge relating to strategic management theories 2.Present to class a given strategic management theory

Review of Strategy

Activity 1.Pair up with another person. 2.Recap and review the strategic management tool you have picked, including how and when the tool can be used. Give an example of the tool applied to an organisation. What are the limitations of the model? Are there alternatives? 3.Prepare a 10 minute presentation for class next week with a short Q&A session afterwards.

Strategic Management Tools 1.PESTEL framework 2.Porter’s 5 Forces – competitive rivalry 3.The Industry Life Cycle 4.Porter’s Value Chain 5.SWOT analysis 6.Bowman’s Strategy Clock 7.Ansoff’s New Product/Market Matrix 8.The Boston (growth/share) Matrix 9.McKinsey’s 7 x S Model of internal capabilities

Assignment task You will be required to identify two key business issues currently facing the Lloyds Banking Group. You must: - Identify the issues by using a range of analytical tools - Critically analyse the impact of those issues on each layer of business (strategic, operational and individual) Focussing on one of these key issues, you must: - Justify your choice of issue - Provide appropriate business solutions to the issue identified - Analyse the business solution implemented by Lloyds Banking Group - Investigate and evaluate the decision making process undertaken by Lloyds Banking Group. You will be required to present their findings in a 3,000 word formal report with relevant academic underpinning.

Deadlines Progress report: Weeks 7 and 8 You will be required to present a progress report during weeks 7 & 8 to the lecturer within their 1:1 tutorial session. You should explain the analytical tools that you have used, your reasoning behind the selection of those tools and the issues you have identified as a result. One issue should be internal and the other an external issue that the organisation is currently facing. Assignment draft report: Week beginning 11 th April 2016 It is highly recommended that you submit a draft report during the week beginning 11 th April. This is a complex module and students that have done well in the past have ensured that a draft has been submitted. The draft assignment will not be marked, but it will allow you the opportunity to have a valuable discussion regarding your report with the lecturer during weeks 11 and 12. Submit Assignment: 28th April 2016

Recommended Reading Core Text Johnson, G., Whittington, R., Scholes, K., Angwin, D., Regner, P. (2014) Exploring Strategy, Text and Cases, 10th edition, Harlow: Pearson. Journals The following publications are recommended: International Journal of Management Review Industrial and Corporate Change Strategic Management Journal British Journal of Management Harvard Business Review

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