1. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 1 Introducing Strategy Pete Considine Readings: Chapter 1 Exploring Corporate Strategy 8th Edition

2. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 2 Learning Outcomes (1) To understand: The programme, overall learning strategies, assessments and learning resources. How the module is structured How to do well – reflective practice

3. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 3 Learning Outcomes (2) To Understand: The three key elements of the Corporate Strategy in terms of the strategy process and strategic management model in Johnson et al. (2008/2011) The differences between ‘prescriptive’ and ‘emergent’ approaches to strategy

4. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 4 How is the Module Structured? Lectures There will be typically 12 one-hour lectures, but some week these may go on for 1.5 hours or so In Lectures we will deliver the basic strategic theories, tools, models and concepts Large Group Workshops Some times we will have instead of an extended lecture, workshop sessions, topic related media and possibly guest speakers (real and/or virtual),

5. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 5 How is the Module Structured? Tutorials/Labs You have already been allocated to a tutorial group and you are expected to stay in this group for the duration of the module Each tutorial group will be broken down into smaller groups of about 6 students. You will be given case base tutorial tasks to prepare in independent learning time (outside of scheduled classes) In addition to the case work you will need to prepare answer to the self test questions given in the module guide and your learning portfolio assessments In the tutorials each groups will present their answers to the rest of the class You are expected to prepare you own notes on both the lectures, reading and case findings On the APRIL Simulation – in intially some time will be in the labs – but you need to put in team time outside class contact to stay ahead of the competition! (your colleagues in other teams…)

6. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 6 How is the Module Structured? Formative Assessment: A choice of one brief learning exercise based upon the case work covered during the first 5 weeks. Submitted during November and a prerequisite to the final assessment. Final Assessment Part 1. A Strategic Case study, submitted in January 2012 and based on the APRIL Strategy Simulation. Weighted at 75% Part 2. A selection two “Learning Portfolios” submitted in January 2012 at the same time as the above, based upon the EMC case study: Weighted at 25% The simulation case assignment will be handed-out to you and made available on Blackboard. You will need to attend all of the lectures and tutorials to pass the assessments. You must attend punctually as you may not be allowed in to the room if you arrive late.

7. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 7 To answer the assessed questions successfully you will have to apply strategic tools, models and concepts – just like we will be doing in the tutorials The tutorial sessions group case work and self managed tasks are intended to help you prepare for the both he portfolios and the final assignment and not least for your future career On this module the required time for independent study is 120 hours

8. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 8 Assumptions This module aims to build on the work that you have previously covered on other business modules. and therefore assumes that you are familiar with the basics of external analysis including concepts and frameworks such as: PEST or derivatives such as PESTEL Michael Porter’s 5-Forces Analysis We will however be re-visiting such frameworks again on this module. The focus will be on applying these concepts at a strategic level.

9. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 9. Tutorial & Lab session 1 hour Plus !! Learning Activities Tutorial Preparation/Self Managed Work – before the tutorials. A short formative assessment based upon the first 5 weeks tutorials and which must be submitted in November Readings and Self test Questions A final case based up on the EMC simulation (75% weighting) must be submitted along with a choice of 2 short portfolios based upon your learning’s on this module (25% weighting) The APRIL EMC Simulation Strategically managing a virtual company – team work ! Presentation to “stakeholders in December of teams management/outcome Final individual assignments based - submitted electronically in January 8 to 10 hours per week study time required outside class – with your team and individually! Lecture/Workshops Concepts/Theory/ Context - up to 2 hours reflection Strategic Management 15 Credits=150 hours total study time

10. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 10 Reflective Practice WANTING (Concrete Experience, motivation, interest & enthusiasm FEEDBACK ( Abstract Conceptualisation) Seeing the results DOING, (Reflective Observation) Practice - trial and error – tutorials, short answer questions etc DIGESTING, (Active Experimentation) Making sense of what has been learnt, gaining ownership Writing up your notes from Lectures, Readings and tutorials

11. Considine 2010-11 BLB10089-3. Text: Exploring (Corporate) Strategy, 2008 or 2011, © Pearson Education Ltd 11 See the Blackboard website for more information and use this resource to support your learning on this module. Feedback from tutorial, assessment guidelines ion addition to additional learning material are provided on this site for BLB10089-3 The formative assessments are in the handbook – weeks 1 to 5. The simulation will start soon! Any issues – see you tutor!