Structural Funds Managing Authority – Ministry of Finance 1 Implementation of the SF Management Communication Strategy in 2005 Sanda Rieksta Head of Information and Publicity Unit EU Funds Department Ministry of Finance 1 June 2006

Structural Funds Managing Authority – Ministry of Finance 2  Publicity measures implemented in 2005  Public opinion survey (October 2005)  Radio programme “Keys to European Funds” (“Eiropas fondu atslēgas”) and TV programme “EuroBus”(“Eirobusiņš”) Contents

Structural Funds Managing Authority – Ministry of Finance 3 Publicity Measures in 2005  Cooperation with mass media: Providing news from various institutions on the SF implementation Press conferences and interviews Meetings with mass media representatives Cooperation with TV and radio stations

Structural Funds Managing Authority – Ministry of Finance 4  Dissemination of informational materials: Booklets about activities completed, target groups supported, conditions to receive assistance fact sheets, news releases and information bulletins, newspaper publications, visual informational materials featuring the SF and EU logos reports for the Cabinet of Ministers Publicity Measures in 2005

Structural Funds Managing Authority – Ministry of Finance 5  Erecting billboards Publicity Measures 2005

Structural Funds Managing Authority – Ministry of Finance 6 Publicity Measures 2005  Erecting billboards

Structural Funds Managing Authority – Ministry of Finance 7 Publicity Measures 2005  Placing commemorative plaques

Structural Funds Managing Authority – Ministry of Finance 8 Publicity Measures 2005  Placing commemorative plaques To the left – a sample plaque placed by final beneficiaries To the right – a sample plaque placed by institutions involved in the SF management

Structural Funds Managing Authority – Ministry of Finance 9 Publicity Measures 2005  Updating homepages: News, recent and relevant information The homepages of the 2nd level IBs and Grant Scheme Managers feature information on the SF projects, summarised information in closed and substituted by a sub- page on the main Ministry of Welfare page, available at

Structural Funds Managing Authority – Ministry of Finance 10 Publicity Measures 2005  Informational measures for final beneficiaries: Informational events and measures (totalling approximately 215) for various target audiences in the regions of Latvia, organised by the MA, 1st and 2nd level IBs and Grant Scheme Managers. Examples include the following topics: ­ SF project publicity requirements ­ drafting and submitting project applications ­ drafting a project final report ­ project implementation requirements ­ National Programmes ­ contracting practices ­ winding-up requirements

Structural Funds Managing Authority – Ministry of Finance 11 Publicity Measures 2005  Special events: An international conference “Benchmarking Regional Policy in Europe” A conference – discussion “Structural Funds – a Year Ahead: Lessons Learned and Future Challenges” ESF promotion measures

Structural Funds Managing Authority – Ministry of Finance 12 Awareness of SF Availability  Have you heard that the European Union Structural Funds are made available for Latvia?

Structural Funds Managing Authority – Ministry of Finance 13 Awareness of SF Availability  Which of the below sources of information you use to obtain information about the EU Structural Funds in Latvia?

Structural Funds Managing Authority – Ministry of Finance 14 Opinion of SF Implementation  How would you rate the SF implementation in Latvia? Would you rate it as...

Structural Funds Managing Authority – Ministry of Finance 15 Opinion of SF Impacts on Economy and Development of Society  What kind of impact the EU Structural Funds have on the development of Latvian economy and society?

Structural Funds Managing Authority – Ministry of Finance 16 Awareness of SF Projects  Have you heard of any specific project that has absorbed the EU Structural Funds resources?

Structural Funds Managing Authority – Ministry of Finance 17 Awareness of SF Projects  Have you attempted to submit a project application to attract the EU Structural Funds resources?

Structural Funds Managing Authority – Ministry of Finance 18 Keys to European Funds, EuroBus  Radio programme Keys to European Funds (Eiropas fondu atslēgas) 47 series  TV programme EuroBus (Eirobusiņš) 18 series  Archive available at section TV and Radio Programmeswww.esfondi.lv