Merchandising Best Practices. Popularity of Outdoor Products Outdoor living is one of the fastest growing trends in the building industry. In 2015, gas.

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Presentation transcript:

Merchandising Best Practices

Popularity of Outdoor Products Outdoor living is one of the fastest growing trends in the building industry. In 2015, gas fire tables were #1 requested outdoor product, gas grills moved #2

Additional Revenue Stream for Dealers Counter-seasonal products Opportunity to upsell from a single fire table to an entire package Consider service or maintenance offerings

Show Entire Outdoor Room Stimulated the imagination Gives perspective of outdoor room Gives the ability to choose specific pieces of the whole room Creates a scene

Packaging Sets Together Artisan Colonial/Empire Dining Collection Product Retail AC-48-DIN-K $3, EMPIRE-DINE$ Package Price$3, Display and sell that way Shows customers potential of products together Offer “Package” discounts

Merchandising Set up groupings Ready to demo Clean and decorated (pillows, accessories) Sales staff ready – Product Knowledge is key

Marketing Materials Catalog New Brochures Posters Sell Sheets Blank Retail Price Cards Custom Pieces

Marketing Materials

Show WOW Products WavePointe

Show WOW Products (cont.) VintageHarmony

One Stop Shop Product Selection Show all categories Knowledgeable Installation Service & Support

Promotions How to get the consumer to make that decision on the spot? Showroom set up, displayed well, all the above Incentive offers Freebies

Other Suggestions Get the permit to burn at your home show Have POP material near products Be the OGC specialist in you area Make sure you are ready after your home show- Google places is up to date, displays in store are new, current catalog & POP material, store staff is trained

Merchandising Best Practices