Microsoft Cognitive Services and Cortana Analytics 4/28/2017 5:16 PM Microsoft Cognitive Services and Cortana Analytics Ted Way, PhD tedway@microsoft.com @tedwinway Program Manager, Azure Machine Learning © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Use Cases for Advanced Analytics EXAMPLE SOLUTIONS Sales and marketing Finance and risk Customer and channel Operations and workforce Sales forecasting Fraud detection User segmentation Agent allocation Demand forecasting Credit risk management Personalized offers Warehouse efficiency Sales lead scoring Product recommendation Smart buildings Marketing mix optimization Predictive maintenance Supply chain optimization

From data to intelligent action Build 2015 4/28/2017 5:16 PM From data to intelligent action Data Sources People Cortana Intelligence Apps and/or Automated Systems Sensors and devices SQL Server DATA INTELLIGENCE ACTION © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Cortana Intelligence Suite Transform data into intelligent action 4/28/2017 5:16 PM Cortana Intelligence Suite Transform data into intelligent action Information Management Big Data Stores Machine Learning and Analytics Intelligence Data Sources People Machine Learning Cognitive Services Data Factory Data Lake Store Blob Store SQL Data Warehouse Data Lake Analytics Bot Framework Data Catalog Web Apps HDInsight (Hadoop and Spark) Event Hub Cortana Mobile Apps Stream Analytics Bots Dashboards & Visualizations Sensors and devices Automated Systems Power BI Data Intelligence Action © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Bot Framework Preview www.botframework.com

Bot Framework Preview Your bots – wherever your users converse 4/28/2017 5:16 PM Bot Framework Preview Your bots – wherever your users converse Bot Connector Service Connect your bot(s) seamlessly to text/sms, Office 365 mail, Skype, Slack, Twitter and more A service to register your bot, configure channels and publish to the Bot Directory Bot Builder SDK Everything you need to build great dialogs within your Node.js or C# bot An open source SDK hosted on GitHub Bot Directory[Coming Soon] Discover, try, and add bots to conversation experiences A public directory of bots registered and approved with Bot Framework © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Microsoft Cognitive Services

Cognitive Services Microsoft Cognitive Services preview Microsoft Build 2016 4/28/2017 5:16 PM Microsoft Cognitive Services preview Vision From faces to feelings, allow your apps to understand images and video Cognitive Services Give your solutions a human side Speech Hear and speak to your users by filtering noise, identifying speakers, and understanding intent Language Process text and learn how to recognize what users want Knowledge Tap into rich knowledge amassed from the web, academia, or your own data Search Access billions of web pages, images, videos, and news with the power of Bing APIs © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Demo: Cognitive Services https://www.microsoft.com/cognitive-services

Data science process

Data Science Process Define Objective Access and Understand the data * SMSG Readiness 4/28/2017 Data Science Process Historical Data [features + labels] Future Data [features only] Split Define Objective Training Data [features + labels] Testing Data [features + labels] Access and Understand the data Train Model [model learns from training data] Score Model [model predicts on future data] Pre-processing * Score Model [model predicts on testing data] Prediction Results Evaluate Model [Compare predicted results and true labels] © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

There are lots of right ways to do it

Azure Machine Learning

Why Azure Machine Learning Built for a cloud-first, mobile-first world 4/28/2017 5:16 PM Why Azure Machine Learning Built for a cloud-first, mobile-first world Fully managed Integrated Best in Class Algorithms, R, Python Deploy in minutes No software to install, no hardware to manage, and one portal to view and update. Simple drag, drop and connect interface for Data Science. No need for programming for common tasks. Operationalize models with a single click. Monetize in Machine Learning Marketplace. Built-in collection of best of breed algorithms. R, CRAN packages, and Python © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Would you board the Titanic?

R and Python

What is R? Data analysis software Statistical programming language Used by 2M+ data scientists, statisticians and analysts Statistical programming language Flexible, extensible and comprehensive for productivity Enables beautiful and unique data visualizations As seen in New York Times, The Economist and FlowingData Fills the Data Science talent gap New graduates prefer R Thriving open-source community Leading edge of analytics research

CRAN: 7000+ add-on packages for R CRAN Task View by Barry Rowlingson: http://www.maths.lancs.ac.uk/~rowlings/R/TaskViews/

R: The #1 software for Data Science … and #6 amongst general-purpose programming languages R Usage Growth Rexer Data Miner Survey, 2007-2015 Language Popularity IEEE Spectrum Top Programming Languages, 2015 76% of analytic professionals report using R 36% select R as their primary tool