Advantages of Analytics How to use data to boost content

Why use analytics in the first place? Measure results, create a baseline Justify a plan of action Track referrals Understand the community and your audience

Sources of Analytics Find an analytic tool What to measure? –Page views –Unique views –Content –Referrals From social media Traditional news outlets Local bloggers Ridership data –Does ridership follow readership?

Numbers into Nuggets What themes perform well and generate buzz? –Technology –Events –Transit Service –Weather Listen to social Adapt to outside circumstances How to turn data into opportunity

Show Them The Numbers Document your data What to report? –Page views –Unique views –Content –Referrals From social media Traditional news outlets Local bloggers Publish consistently –Daily –Monthly –Quarterly –Fiscal Year

Questions? Matthew Hibbard Social Media Communications