Radio. It’s On. For Hispanics Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

RADIO A mass medium delivering audio content to passionate and loyal listeners across multiple platforms Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

RADIO TODAY RADIO Live Local Mobile Personal Social Interactive Experiential Engaging Emotional Immediate Radio is live, local. It is the original mobile and social medium. It creates interaction between listener and station and offers the opportunity to experience and sample products and services. Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

RADIO. IT’S ON. On Air Online On Target A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Online Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it On Target An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Radio’s incredible reach

RADIO BOASTS HIGHEST MASS REACH AMONG POPULAR MEDIA Weekly Reach (% of Population) Source: Nielsen Comparable Metrics Report Q3 2015 Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

HIGHEST REACH AMONG ALL MEDIA OPTIONS Hispanics 18+ Source: Scarborough USA+, 2015 Release 2 Hispanics 18+ (August 2014 – October 2015) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

HIGHEST REACH AMONG ALL MEDIA OPTIONS Hispanics 18-34 Source: Scarborough USA+, 2015 Release 2 Hispanics 18-34 (August 2014 – October 2015) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

HIGHEST REACH AMONG ALL MEDIA OPTIONS Hispanics 25-54 Source: Scarborough USA+, 2015 Release 2 Hispanics 25-54 (August 2014 – October 2015) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

CONSISTENT REACH LEVELS A MEDIUM FOR ALL SEASONS Source: Nielsen Audio, RADAR® 125-129 June 2015, September 2015, December 2015, March 2016 , June 2016 (Monday-Sunday 24-Hour Cume Estimates, All Radio) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

People listen and listen

RADIO PEAKS FOR HISPANICS DURING THE WORKDAY How to read: Each week in the 3-7pm daypart, radio reaches 84% of Hispanics 25-54. 6-10A 10A-3P 3-7P 7P-12M 6-10A 10A-3P 3-7P 7P-12M 6-10A 10A-3P 3-7P 7P-12M 6-10A 10A-3P 3-7P 7P-12M Source: Nielsen Audio, RADAR 129, June 2016 (Hispanics 18+, 18-34, 25-54 and 35-64, Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

REACH AND TIME SPENT ACROSS HISPANIC LISTENERS Weekly Reach: 92.9% Weekly TSL: 13hrs:20min Best Daypart: 3-7p Reach: 81.8% Hispanics 12+ Weekly Reach: 93.3% Weekly TSL: 14hrs:09min Best Daypart: 10a -3p Reach: 83.5% Hispanics 18+ Weekly Reach: 92.6% Weekly TSL: 12hrs:16min Best Daypart: 3-7p Reach: 82.0% Hispanics 18-34 Weekly Reach: 94.3% Weekly TSL: 14hrs:26min Best Daypart: 10a-3p, 3-7p Reach: 84.7% Hispanics25-54 Weekly Reach: 95.0% Weekly TSL: 15hrs:41min Best Daypart: 10a-3p Reach: 85.9% Hispanics 35-64 Source: Nielsen Audio RADAR 129, June 2016 (Monday-Sunday 24-Hour TSL and Cume Estimates; Monday-Sunday Daypart Cume Estimates) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

GREATER MONTHLY USE VS. DIGITAL DEVICES HISPANIC A18+ MONTHLY HOURS OF USAGE 60.2 HRS AM/FM Radio 125.5 HRS Live TV + DVR/Time Shifted TV 53.9 HRS Using any App/Web on Smartphone 42.7 HRS Using the Internet on Computer Source: Nielsen Total Audience Report Q4 2015 Hispanic Adults 18+ Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

CONSISTENT TIME SPENT WITH RADIO VS. OTHER DEVICES ACROSS ALL GROUPS HRS:MIN Weekly Source: Nielsen Comparable Metrics Report Q4 2015 Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

RADIO USED DAILY MORE THAN TV Source: Nielsen Comparable Metrics Report Q3 2015 Hispanic Adults 18+ Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

NO COMMERCIAL SKIPPING Delivers 92% of lead-in audience and 95% on Spanish music stations High audience levels among Hispanic Listeners and Spanish Music stations Sources: 2011 Arbitron, Media Monitors, and Coleman Insights – “What Happens When The Spots Come On” Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Radio is important to Listeners

HISPANIC LISTENERS INTERACT WITH RADIO Source: Jacobs TechSurvey 12, 2016, n-39503 Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

SOURCES MOST USED BY HISPANICS FOR MUSIC DISCOVERY Base: Those saying it is “Very Important” or “Somewhat Important” to Keep Up-To-Date With New Music Source: The Infinite Dial 2016 – Edison Research / Triton Digital Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Radio across Platforms and devices

TECHNOLOGY DELIVERS RADIO BEYOND THE DIAL Expanding Radio’s delivery platforms to create an interactive, engaging and highly communicative environment via devices and apps Image Source: Tune-In and iHeartRadio Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

FM RADIO EXPERIENCE ON SMARTPHONES Delivers real-time view of what’s playing on-air Live interaction with favorite local radio stations Use 3x less battery and 20x less data compared to streaming radio apps  Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Over 7.5 million app downloads As of June 2016: Over 7.5 million app downloads Over 12,800 FM radio stations tuned to from the app Over 16.9 million hours of listening through NextRadio And 4/5 in Google Play Store user rating Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

DELIVERS RELEVANT INTERACTIVITY “Content cards” provide information and highly relevant interactive tools: Click to buy (song or other related content) Upcoming concerts and album releases for artist currently playing Recent station playlist Source: NextRadio + TagStation Insights – For additional updates : http://tagstation.com/news/insights/ Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

MORE TECHNOLOGY THAT CONVERTS LISTENING TO ENGAGEMENT There are other options available to consumers like Clip Interactive. Clip Radio is an app that allows listeners to clip something they’ve heard on their favorite radio station and instantly places it on their smartphone. You can clip songs, enter to win, coupons, and even “buy it now”. The app listens when you listen to detect the station you’re listening to and delivers free music and exclusive offers from the radio station and their advertising partners. Technology converts radio listening into an engaging user experience, empowering listeners to see what they hear and take action. Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

PULLING DIGITAL CONTENT ONTO DEVICES This illustration shows the different ways that a listener can get content. They can listen to music, have the opportunity to win a contest, answers surveys, watch a video and receive offers. The listener is “pulling” the information that they hear and placing onto their device. There are some specific case studies on rab.com Click here to view Clip Interactive case studies Image Source: Clip Interactive Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

RADIO’S DIGITAL PLATFORMS ARE STEADILY GROWING HD Radio 25.1MM Vehicles equipped with HD Radio Podcasts 98MM Americans have ever listened to a podcast Streaming Nearly 7900 streaming stations in 2015 Source: HD Radio stat from iBiquity/HD Radio, 2016; The Infinite Dial 2016 – Edison Research / Triton Digital; Inside Radio / M Street Corp., September 2015; No Canadian or Mexican stations are included Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

HIGH DIGITAL AUDIO CONSUMPTION 1000+ U.S. Hispanics Surveyed 81% Listen to digital audio* - radio via internet, streaming sites or other online media 77% Listen to online radio at least once per week 66% Listen to Internet radio while working or browsing 38% Listen to digital audio* between midday and afternoon *Digital Audio: traditional radio as well as through the internet and also in streaming services and other media Source: The State of Digital Audio in the U.S. Hispanic Market 2016, based on an online survey of 1000+ U.S. Spanish speaking respondents Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Radio In-Car

THE BATTLE FOR THE DASH All major auto brands offered factory-installed HD Radio Technology as of 2014 185+ 166 154 109 86 76 67 61 36 28 33 35 21 16 2010 2011 2012 2013 2014 Source: iBiquity Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Radio reaches your target

REACHING HISPANIC CONSUMERS 94% A18+ Hispanic households who plan to buy/lease van/minivan/pickup truck within next year A18+ Hispanic households that use mobile and online banking 93% A18+ Hispanic households used insurance agent at local office past year A18+ Hispanic households who replaced roof/major roof repair past year  92% A18+ Hispanic households who shopped any carpet/ furniture/ mattress store past year A18+ Hispanic households who ate out at any steakhouse restaurant past month Source: Scarborough USA+ 2015 Release 2 Total (August 2014 - October 2015) Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved

Radio delivers results

HISPANIC RADIO ADDED TO A PLAN INCREASES SALES % Increase in Total Spend by Radio Exposed Hispanics 18+ +43% +9% Department Stores Mass Merchandisers +49% +23% Home Improvement Stores QSRs Source: The Nielsen Company. The Sales Impact of Radio 2015. Study comparing 3 months of sales vs prior 3 months

HISPANIC RADIO RACKS UP RETURN ON AD SPEND FOR RETAILERS DEPARTMENT STORES % Change TOTAL SPEND Hispanics who were exposed to the radio campaign increased their total spend in department stores by 4x more than total market radio-exposed respondents 2015 Nielsen Department Store Study Q3 2014 - Four brands - Compared to same time prior year

HISPANIC CONSUMERS SHOW HIGHER RESPONSE TO CAMPAIGN EXPOSURE Hispanic radio dollar share point gains by advertiser Nielsen Catalina did studies of 3 different radio campaigns that involved 2 soft drinks and a snack item. Not only did Hispanic radio lead to increased sales and shares, it bested Total Market performance by an average of 80%. Index of Hispanic to Total Market Results 141 211 185 Source: Nielsen Catalina Solutions Studies of 10 radio ad campaigns, March 26, 2014

RADIO. IT’S ON. On Air Online On Target A mass medium capable of easily delivering your message to many people Targetable assuring the right people are exposed to your message A trusted medium and always available especially during times of crisis Online Digital capabilities offering interactive opportunities Complements and enhances on air campaign by reaching consumers using multiple touch points Delivers content wherever and whenever listeners want it On Target An environment that delivers consumers who are engaged and passionate about the content Offering companionship and information Exposure to the message when and where consumers are ready to buy or shop Presentation courtesy of the Radio Advertising Bureau, 2016 – All Rights Reserved