HOW TO HAVE GUARANTEED SUCCESS RAISING SPONSORSHIP DOLLARS Sylvia Allen, Allen Consulting, Inc.

Higher? Lower? The same? How was sponsorship in 2015?

What problems have you encountered?

What objections have you encountered?

What are you doing wrong?

Sponsorship is an investment, in cash and/or in kind, in return for access to exploitable business potential associated with a highly publicized entity Definition

1.Take inventory 2.Develop media and retail partners 3.Produce a one page fact sheet and asset inventory sheet 4.Research your sponsors 5.Pick up the phone and call 6.Make the appointment 7.Be creative 8.Make the Sale 9.Keep the sponsor in the loop 10.Involve the sponsors in the event 11.Provide a post event report 12.Renew for next year! 12 steps reminder

Partner value ranking … most to least Category exclusivity … 57% On-site signage … 46% Presence in digital/social/mobile media … 46% Right to property marks and logo …39% Access to property content … 39% Tickets and hospitality … 39% Broadcast ad opportunities … 292% Title of a proprietary area … 28% Right to promote co-branded products/services … 28% What sponsors want … add value to maximize the worth of the partnership

Look at your partnership opportunities … do they contain these “hot buttons” for the sponsor? What you have to offer

1.Make on site branding and displays unique and engaging 2.Make media integration meaningful 3.Create and distribute exclusive content 4.Use social media to expand experience 5.Create “can’t buy” experiences How to start growing value for your partners

NOW! When to start

Aitkin, Minnesota Population 2,165 Closest “big” city is 85 miles Case history

Sponsorship book plus woman’s book plus DVD … normally $175 Main Street special … only $125! Sylvia Allen, Allen Consulting, Inc. … /cell Special Main Street offer

Please take a moment and fill out a session review using the Conference mobile app. Thank you!