Advertisements & Ad Blocking Technology By: Daniel Jackson.

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Presentation transcript:

Advertisements & Ad Blocking Technology By: Daniel Jackson

What is advertisement Online advertisement is a type of marketing that utilizes the internet to promote a marketing campaign to consumers. This advertisement includes marketing, search engine marketing, social media marketing, web banner advertising, etc.

History of Advertisement Online advertisement has been around for a little more than twenty years Earliest form of online advertisement was spam. Developed into banner based ads. Eventually developed into modern ads on videos and in search engines.

Issues with Advertising Some advertisement can be intrusive such as banner ads while others are less intrusive “Privacy is a basic human need, and losing privacy is perceived as an extremely threatening experience” - Trepte

Adblock Ad blocking, otherwise known as ad filtering is the act of selecting removing content and preventing it from being displayed on a user’s screen when a web page is loaded. The primary focus of these browser based add-on Adblocks is to prevent all advertisement, regardless of whether they are malignant or not. he way these work is by specifically targeting known ad-based processes such as autoplay files, pop-ups, known URLs that are the source of most ads

How advertisers gain user information Some estimates place the total amount of individuals that use ad blocking technology at 144 million individuals Cookies are essentially messages that are sent to and from a web browser and a website. It allows users to have sessions. On social network sites such as Facebook and Reddit users often put personal information about themselves through status updates, pictures, and personal information on their page.

Happy medium between advertisers and users TrueView is an in-stream advertising service. Users can skip advertisements after a predetermined amount of time. “Formats like TrueView in-stream advertisement can improve the viewing experience or users without sacrificing advertising value for advertisers or content owners” (Pashkevich 2012)