IBM Mobile Foundation Strategy and Value Preposition for ISVs and Business Partners © 2012 Worklight, Inc. All rights reserved. The information contained herein is the proprietary and confidential information of Worklight. IBM IDR SPGI – IBM Mobile Solutions December 12th 2012

Mobile is changing how people spend their time and interact Customers who shop on tablets tend to spend 20% more than those who shop on computers By the end of this year, mobile transactions will have increased 50% over last year 05 % Of mobile users keep their device within arm’s reach 100% of the time % 09

And mobile is changing conventions for industries To: Personalized mobile offers based on real-time geo-location and context To: Depositing mobile photos of checks To: Trucks that seek help before they are broken From: General print promotions From: Depositing physical checks From: Repairing breakdowns

Mobile also has some unique challenges and concerns Top Mobile Adoption Concerns:  Security/privacy (53%)  Cost of developing for multiple mobile platforms (52%)  Integrating cloud services to mobile devices (51%) Source: 2011 IBM Tech Trends Report ntry/home?lang=en How do you quickly:  Engage with anyone, customers, partners or employees, no matter who owns the device  Extend to anything, from instrumented machines to a broad spectrum of smart devices  Execute business anywhere, with ubiquitous, trusted and secure transactions 200 Million employees BYOD (bring your own devices)

Build mobile applications Connect to, and run backend systems in support of mobile Manage mobile devices, services and applications Secure my mobile business Extend existing business capabilities to mobile devices Transform the business by creating new opportunities Key Capabilities  Strategy, planning and implementation  Mobile-enabled solutions including analytics, commerce, and social business  Mobile as a service Key Capabilities  Mobile web, hybrid and native app development and multi- channel delivery  Enterprise data, service, and application integration  Enterprise wireless networking Key Capabilities  Mobile lifecycle management  Device analytics and control  Secure network communications & management IBM strategy addresses client mobile initiatives Manage & Secure Build & Connect Extend & Transform

IBM Mobile Foundation Build, connect, manage and secure your mobile enterprise IBM Mobile Foundation Includes Plus New Services Offering IBM Worklight IBM WebSphere Cast Iron IBM Endpoint Manager for Mobile Devices IBM Software Services for Mobile Foundation

Delivering for multiple mobile platforms Client Challenge Key Capabilities Using standards-based technologies and tools and delivering an enterprise-grade services layer that meets the needs of mobile employees and customers Mobile optimized middleware  Open approach to 3rd-party integration  Strong authentication framework  Encrypted offline availability  Enterprise back-end connectivity  Unified push notifications  Data collection for analytics  Direct updates and remote disablement  Packaged runtime skins IBM Worklight: Fast and cost-effective development, integration and management of rich, cross-platform mobile applications

8 Mobile Application Development Models

Skins provide support for multiple form factors in a single executable file for devices of the same OS family.  Different screen sizes  Different screen densities  Different input methods Skins are a sub-variant of an environment packaged in a single app Decision on which skin to use is done automatically at runtime Developer-controlled JavaScript file run at app startup determines which skin to load Runtime Skins

1. Update detection upon application re launch 2. Dialog box for easy user selection 3. Download progress bar for status tracking 4. Automatic application restart upon completion Direct Update – User Experience 10

Client Challenge Key Capabilities11 Simplified and cost effective mobile integration to back-end systems and cloud Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80% Bidirectional connectivity and business logic to increase data quality and streamline business processes Centralized monitoring Simple and flexible, user-friendly, wizard- based, “configuration, not coding” architecture provides best-practices and repeatable mobile integration Rapid, simple & flexible connectivity for mobile apps WebSphere Cast Iron Cloud integration: Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps

Client Challenge Key Capabilities Security management Systems management Managed = Secure Common agent Unified console Common infrastructure Single server IBM Endpoint Manager Desktop / laptop / server endpoint Mobile endpoint Purpose-specific endpoint Managing and securing enterprise and BYOD mobile devices without additional resources.  A unified systems and security management solution for all enterprise devices that spans:  Mobile Device Management  Software, Patch, & OS Deployment  Software Use Analysis & License Compliance  Security Configuration Compliance  Anti-Malware, DLP, & Device Control  PC, Mac Power Management  Near-instant deployment of new features and reports to customer’s environments  Platform to extend integrations with Service Desk, CMDB, SIEM, and other information-gathering systems to mobile devices  Security threat detection and automated remediation IBM Endpoint Manager for Mobile Devices: A highly-scalable, unified solution that delivers device management and security across device types and operating systems for superior visibility and control. Device Lifecycle, Data Protection

As an ISV, you care about Cost-effective development Leveraging your existing skills Short time to market Easy mobilization of your existing offering A rich user experience that drives adoption Collaboration of Dev, QA and test teams Simple integration with existing tools Quick update cycles and version control Adhering to the strictest security requirements Managing a growing portfolio of apps White-labeling and app customization IBM Mobile Foundation delivers Open architecture and standard tools = short learning curve, use of in-house skills and no technology lock-ins Comprehensive integration capabilities with back-end and cloud-based services Support multiple development approaches (HTML, hybrid and native), access all device features, transactions and high data volumes Collaboration tools, central build engine, and internal distribution mechanisms Integration capabilities with the growing eco- system of 3 rd -party tools and frameworks Central management capabilities including direct update, remote disable and reporting Customizable native shell for policy enforcement and white-labeling of mobile apps IBM Mobile Foundation Value for ISVs/Partners

IBM Mobile Business Partner Announcements Growing Mobile Ecosystem of IBM Business Partners  Existing and new Business Partners are leveraging IBM mobile offerings across the mobile management lifecycle to grow their offering portfolios, expand their client base, and leverage IBM market pull in the marketplace IBM Business Partner Authorizations  New Mobile Sales Mastery & Technical Sales Mastery tests available to certify as a Worklight V5.0 Authorized Reseller and participate in IBM partner incentive programs  Invest and grow your Sales and Delivery Teams Mobile skills through comprehensive training and certification provided by IBM Mobile App Showcase  IBM web site dedicated to showcasing Business Partners mobile apps developed on the Worklight platform, both cross-industry and cross-function  Register your mobile apps and gain greater visibility to a wide cross section of interested clients Mobile Ready to Execute campaign program  A new model of campaign delivery designed and developed as a complete package for Mobile capabilities  Use this customizable marketing collateral to generate pipeline with current clients and potential prospects  Available now! Leverage IBM co-marketing dollars to fund Mobile campaign execution

IBM Worklight Key Differentiators Mobile Application Development  Standards-based technologies  Seamless integration with 3 rd -party tools  Optimized cross-platform codebase with HTML5 as core technology  Industrialization of mobile development with rapid customization Backend Integration  Mobile-optimized middleware  WebSphere, Cast Iron compatible  Support existing security and authentication mechanisms  Unified push notifications framework Mobile Application Control and Management  Centralized admin interface  Version control  Access management  Data collection and reporting

IBM Worklight Financial Services & Insurance Customers 16

IBM Worklight Customers 17

Customer Story: Capital One Financial B2C: There are going to be many mobile apps in “Your Wallet” Business Problem Summary:  Now the 4 th largest bank in the US  Views mobility as a major channel for their business moving forward. Estimates somewhere between 30-40% of their business could come through mobility in the coming years.  Plan on developing dozens of mobile apps through a large internal development team focused on hybrid development.  Current provider (Kony Solutions) could not scale from a development perspective to meet their needs for dozens of mobile apps, and was too expensive, negating the ROI (based on their experience building existing mobile apps). Technical Challenges:  Integration with multiple back-end banking systems due to numerous acquisitions  Required a high-end branded experience that provides a unique user experience and comes across as innovative  Leverage existing web assets  Support large teams of mobile developers working on numerous applications.  Scale to support millions of users and significant daily volumes  Technology Direction: Hybrid HTML5 apps using JQuery Mobile and Sencha Touch How are the apps developed?  Set up five teams of 8-10 developers each for onshore development at CapOne HQ in Virginia  Use of Worklight IDE integrated with CapOne source control and software development life-cycle tools Future Mobile Needs:  Support for mobile payments and NFC devices  Support for additional authentication and authorization standards (e.g., SAML)  Integration with web content management systems within CapOne  Support for WAS ND infrastructure  Mobile Users: Banking, Credit Card and other Financial Services customers  Key Decision Maker (Buyer): Head of Mobile App Development and Architecture  Size of Opportunity / Metrics: Millions of users  Pricing Scheme: Enterprise license fee for unlimited use  Competition: Incumbent: Kony; Evaluated: Antenna, Pyxis, Sybase and Appcelerator.

The Benefit: Support large scale mobile development (9-12 apps) Maintain complete control of advanced user experience using commonly available web development skills Rapid integration with enterprise data and infrastructure with Worklight’s middle- tier integration layer Strong coverage of B2E and B2C mobile requirements “We estimate that the Worklight platform has already saved between 80%- 90% of development time for our 2 nd and 3 rd target devices due to the inherent cross- device capabilities.” The Solution: IBM Worklight helped in-house development team to create 5-6 apps in the initial phase and more going forward. Hybrid HTML5 apps delivered to associates under the TBC brand and millions of end-users Nation's largest vertically integrated marketer of tires delivers B2C and B2E mobile apps The Need: Marketing and commerce teams began evaluating the mobile channel as a means to create new revenue and brand differentiation opportunities. Support the growing need of customers to engage in mobile commerce via a store locator application Address the BYOD trend in the market and enable their employees to access relevant backend data on the go Customer Story: TBC Corporation

From outline... … to app “21 Days from installation to 3 applications in beta” “No New Resources - full lifecycle process using existing design, development, QA, and infrastructure team”

Customer Story: ING Direct US Leading US banking institution implements a flexible client-side architecture to reuse mobile website content The Need: Highly unsatisfied with legacy mobile vendor, because of lack of flexibility and feeling they are not being listened to Strategically intent to bring mobile development in-house Increasing demand for diversifying mobile offering and drive more business through the mobile channel (specifically critical as an online-only bank) The Benefit: Ability to provide access to device features and unique mobile capabilities, such as camera-based, remote check deposit Use Worklight's application management features to manage apps that were published and installed on customer devices Implement future plans for additional consumer apps The Solution: IBM Worklight enabled ING to develop the app with an internal team of 10 developers for both client- and server-side development Hybrid HTML5 apps, using Sencha Touch UI library, to seamlessly mobilize mobile web site functionality Merging both online and mobile channels through efficient cross-platform development capabilities using HTML, CSS and JavaScript

Flexible client-side architecture to reuse mobile website content Customer Story: ING Direct US

Customer Story: Perceptive Informatics Health technology solutions provider mobilizing medical information for pharmaceutical companies The Need: Increasing demand for mobile solutions from their clients, such as Pfizer and other big Pharmaceutical companies Competitors moving quickly on mobile created an urgent market need Priority requirement for enhancing clinical trial offerings The Benefit: Ability to go mobile while integrating with existing IT infrastructure, including WebSphere Application Server, Portal and Cast Iron Quickly reach multiple devices while using existing developer skill-set in HTML5 Ensure medical data is safeguarded on mobile devices in accordance with government regulations The Solution: IBM Worklight enables Perceptive Informatics to leverage existing IT resources to develop a range of mobile apps to match current e-solutions Hybrid HTML5 apps built by in-house development team to support eClinical trial notifications, checklists, assets processing, process tracking and protected clinical data repository Mobilize e-clinical trial solutions using existing IT infrastructure and HTML5 development skills

Customer Story: Rohde & Schwarz Product Catalog and Order Tablet Application for Sales Personnel Built by 1 Developer in 12 Weeks, including customized authentication, MDM integration, SAP connectivity, JQuery UI library and PhoneGap plug-in

Customer Story: Lotte Credit Card Solution components:  IBM Worklight  Finance All Solutions (FAS) Augmenting offerings with a mobile platform The Need: Korean companies are facing a demand for mobile apps from over 7 million smartphone users, up from only 800,000 in 2009, forcing them to vigorously explore options for value-added services. The Solution : To capitalize quickly on this rapidly growing trend, Lotte Credit Card turned to IBM Worklight to develop an advanced application with a rich and engaging user experience using over 100 screens, location-based features and scannable mobile coupons. The application incorporates augmented reality components—a first in the region—helping users find the retail locations of its reward partners on the go. The Benefit: Reduced time to market and associated costs Deployment of one of the region’s most advanced financial mobile applications Enabling better customer and employee user experience across more devices “We chose IBM Worklight because it was the best technology for Lotte to consolidate application development, enhancement and maintenance, while ensuring cost savings and timely delivery to our customers.” —Kim, Young Sam, IT Planning Team Leader, Lotte Credit Card

Customer Story: Lotte Credit Card Hybrid app with +150 screens merging native and web-based coding

 ZSL is a Global Systems Integrator, ISV & IBM Premier Partner headquartered at Edison, New Jersey, with 4500 employees spread across in offices in India, Middle-East, US, UK, Canada, France, Germany, Belgium, Malaysia and Singapore  SVP and Authorized Reseller, Solutions and Service provider for WebSphere Core, WebSphere Cast Iron, IBM Worklight, VDSB, IBM SmartCloud, Rational, DB2, IBM Softek Data Mobility Solutions (DMS), Cognos, ISS, Storage & Servers  ZSL created Centers of Excellence (CoE) for Cloud, Enterprise Mobility and Big Data Analytics Computing with more than 100 subject matter experts specialized in SmartCloud Enterprise, Worklight and Cognos. IBM Recognized ZSL's Innovations in the Cloud and Mobile Enterprise Enablement - Won Finalist Awards at Impact 2012 ZSL’s PowerCube DaaS, IBM OCCS-based Desktop Virtualization Solution Won Finalist CTO award at IBM Lotusphere 2009 Awards & Accolades Success Stories ZSL develops Web 2.0 assets 3 times faster with IBM WebSphere sMash ZSL Implements IBM WebSphere Cast Iron to Cut 24-hour reporting delay to near real time ZSL Ranked in 2011 InformationWeek 500 List of Top Technology Innovators Across America ZSL Brings Mobility and Cloud Enablement to the Enterprise with IBM WorkLight Technologies, IBM SCE and IBM WebSphere CI About ZSL

Products available in Passport Advantage TODAY! (Quoting & Placing Orders) IBM Worklight V5.0 IBM Mobile Foundation V5.0 IBM Mobile Enterprise Worklight V5.0 supported under existing ASL/OEM license agreements TODAY! SVP Authorized – Resell NOW! (Discover incentives available) More information available on developerWorksdeveloperWorks Contact with our IBM IBM ISV Mobility SPGI GroupIBM ISV Mobility SPGI Group in Spain Get prepared. Integration of mobile, social platforms with existing business applications will be a high-demand skill set. Business Partners Call to Action Showcase your application on Global Solution Directory in PartnerWorldGlobal Solution Directory

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