THE TOURISM PROMOTIONS BOARD

REPUBLIC ACT 9593 Sections 25 & 45 The Philippine Convention and Visitors Corporation is reorganized and renamed as The Tourism Promotions Board (TPB) a body corporate attached to the Department of Tourism under the supervision of the Secretary.

A SINGLE ENTITY 1978 1987 2009 P.D. 1448 E.O. 120-A R.A. 9593 PCB PCVC TPB Marketing and Marketing and ONE SINGLE Promotions Promotions ENTITY FOR MARKETING AND PROMOTIONS: * Conventions and * General Tourism * General Tourism Congresses * Conventions and - International Promo Incentive Travel - Domestic Promo * M.I.C.E. * Tourism Investment Promotions * Special Events DOT in charge of DOT retained: General Tourism *International Promo *Domestic Promo *Tourism Info

THE TOURISM PROMOTIONS BOARD SIGNIFICANT PROVISIONS REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD SIGNIFICANT PROVISIONS Serve as a single agency for foreign and domestic marketing and tourism investment promotions; Have an adequate funding to compete globally; Institutionalize government – private sector partnership

TOURISM PROMOTIONS BOARD REPUBLIC ACT 9593 TOURISM PROMOTIONS BOARD GOVERNING BODY The TPB shall be governed; and its powers exercised; by a Board of Directors (“Tourism Board”).

TOURISM PROMOTIONS BOARD BROADER COMPOSITION OF THE BOARD OF DIRECTORS REPUBLIC ACT 9593 TOURISM PROMOTIONS BOARD BROADER COMPOSITION OF THE BOARD OF DIRECTORS GOVERNMENT REPRESENTATIVES The Department Secretary, as Chairperson; The TPB Chief Operating Officer, as Vice Chairperson; The TIEZA Chief Operating Officer; The Department of Foreign Affairs (DFA) Secretary; The Department of Trade and Industry (DTI) Secretary; The Department of Transportation and Communications (DOTC) Secretary; PRIVATE SECTOR REPRESENTATIVES Accommodation enterprises; Travel and tour services; Land, air and sea tourist transport services; Conventions and exhibitions services and suppliers; and Other tourism enterprises

THE TOURISM PROMOTIONS BOARD EXPANDED POWERS AND FUNCTIONS REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD EXPANDED POWERS AND FUNCTIONS PRIMARY FUNCTIONS Organize the TPB Structure; Develop and implement a Plan to market the Philippines as a premier tourist destination; Direct and coordinate Government and Private Sector efforts; 4. Develop and promote the Philippines as a center for international meetings, incentives, conventions, exhibitions, sports, medical tourism, and other special events; 5. Engage in the business of tourism. 7

THE TOURISM PROMOTIONS BOARD EXPANDED POWERS AND FUNCTIONS REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD EXPANDED POWERS AND FUNCTIONS SECONDARY FUNCTIONS Contract loans and issue commercial papers and bonds, foreign or local; Execute any deed of guarantee, mortgage, pledge, trust or assignment of any property to finance programs and projects; 4. Receive donations, grants, bequests and assistance of all kinds, foreign and local; 5. Extend loans through government banks and financial institutions; provide grants/financial assistance for manpower training and other programs; 6. Hire local and foreign Consultants; 7. Performs all other powers and functions of a Corporation.

THE TOURISM PROMOTIONS BOARD REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD ADEQUATE FUNDING Tourism Promotions Trust (proceeds of the sale of PTA assets); An annual appropriation from the national government Seventy percent (70%) of the fifty percent (50%) net income of the Duty Free Philippines Corp. accruing to the Department; At least twenty five percent (25%) of the fifty percent (50%) national government share remitted by the Philippine Amusements and Gaming Corporation (PAGCOR) to the National Treasury; At least twenty five percent (25%) of the national government share remitted by the international airports and seaports to the National Treasury.

THE TOURISM PROMOTIONS BOARD USAGE OF THE TOURISM PROMOTIONS FUND REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD USAGE OF THE TOURISM PROMOTIONS FUND Marketing and Promotions = Not less than fifty percent (50%) of the Annual Fund = At least 10% will be set aside as a SPECIAL CONTINGENCY FUND to be used to address the adverse effects of any crisis or emergencies. Administrative and Operating Expenses = Not more than ten percent (10%) of the Annual Fund

PROPOSED ORGANIZATIONAL STRUCTURE TOURISM PROMOTIONS BOARD BOARD OF DIRECTORS Office of the Corporate Board Secretary Office of the Chief Operating Officer Office of Tourism Investment Promotions Office of Internal Audit Office of Corporate Planning Office of Legal Services TOURISM PROMOTIONS MARKETING SERVICES CORPORATE AFFAIRS International Promotions Department Domestic Promotions Department M.I.C.E Department Strategic Business Ventures Department Marketing Communications Department Information Technology Department Finance Department Administrative Department Corporate Relations Department

SINGAPORE TOURISM BOARD Chairman and Board of Directors Internal Audit STP Consultancy Deputy Chairman and Chief Executive Emergency Planning Asst. Chief Executive Service Quality World Expo Brand Management Corporate Communications Planning Travel & Hospitality Business Finance and Corporate Services Resources Development Human Resources & Organizational Change Asst. Chief Executive (International) Asst. Chief Executive (BT MICE & Services) Asst. Chief Executive (Leisure) Business Travel & MICE Mega Events International Relations Leisure Marketing Healthcare Services Special Projects (Arts) Education Services Lifestyle & Events Sightseeing & Cruise ASEAN (Islands) Greater China Tourism Shopping ASEAN (Mainland) Europe Food & Beverage South Asia, Middle East & Africa Oceania North Asia Americas

THE TOURISM PROMOTIONS BOARD FUNCTIONS TPB DOMESTIC PROMOTIONS DEPT REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD FUNCTIONS TPB DOMESTIC PROMOTIONS DEPT Responsible for the formulation and implementation of the domestic promotions plan in accordance with the National Development Plan; Plan and implement sales and promotional programs to encourage Filipinos to travel domestically; to promote tourism as a major national activity; to preserve the country’s diverse cultures and heritage; to instill a sense of history and culture of tourism among the youth and the populace; to promote a responsible tourism as a strategy for environmentally sound and community participatory tourism program among others; Responsible for the development, management and promotion of special programs and events for the domestic market.

TPB WORK FLOW CHART (INTERNATIONAL PROMOTIONS) DOT TPB Office of Tourism Promotions TPB Marketing Departments provides the thrust & marketing directions TPB Board of Directors Marketing Committees (Specific Markets) TPB Marketing Departments & TPB Marketing Coordinators (Foreign Offices) DOT Tourism Attaché & Provides private sector inputs Draft wirj origran abd Determine budget Undertakes research & data gathering Recommends projects / activities DOT TPB Board of Directors TPB Office of Tourism Promotions TPB Office of Tourism Promotions Consolidated Promotional Plans Promotional Plans Reviews plan and budget Implementation 14

DOT TPB WORK FLOW CHART (DOMESTIC PROMOTIONS) TPB Office of Tourism TPB Domestic Marketing Coordinators and DOT Regional Office LGUs / Tourism Councils Provides marketing directions and priorities Undertakes research & gather data Recommends projects / activities Marketing Committee Comes out with promotional plans, work program and budget DOT TPB Board of Directors TPB Office of Tourism Promotions and DOT Regional Offices TPB Office of Tourism Promotions Reviews plan Implementation 15

THE TOURISM PROMOTIONS BOARD REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD WIDER MEMBERSHIP BASE The TPB shall be open for membership to entities, groups and individuals with economic, social or cultural interest in travel trade, congresses, conventions and other activities related to Philippine Tourism. 16

THE TOURISM PROMOTIONS BOARD SIGNIFICANT PROVISIONS REPUBLIC ACT 9593 THE TOURISM PROMOTIONS BOARD SIGNIFICANT PROVISIONS Serve as a single agency for foreign and domestic marketing and tourism investment promotions; Have an adequate funding to compete globally; Institutionalize government – private sector partnership

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