Fifth Edition Mark Saunders, Philip Lewis and Adrian Thornhill 2009 Research Methods for Business Students

The course teacher Professor: Mohammed Ibrahem Migdad Mohammed Ibrahem Migdad Summer

EVALUATIONS: EXAMS + ASSIGNMENTS EXAMS + ASSIGNMENTS Final Exam 60%, Final Exam 60%, Conduct a research proposal 30%, Conduct a research proposal 30%, Discussion 10% Discussion 10% 3

MAIN TEXTBOOKS 1- Saunders, Mark and others, (2009) research methods for Business Students, 5th edition, Prentice Hall, London. 1- Saunders, Mark and others, (2009) research methods for Business Students, 5th edition, Prentice Hall, London. 4

continue 2. مقداد ، محمد وماجد الفرا (2012 م ) مناهج البحث العلمي والتحليل الاحصائي في العلوم الإدارية والاقتصادية ، ط 5 ، دار المقداد للطباعة، كلية التجارة ، الجامعة الإسلامية ، عزة ، فلسطين. 2. مقداد ، محمد وماجد الفرا (2012 م ) مناهج البحث العلمي والتحليل الاحصائي في العلوم الإدارية والاقتصادية ، ط 5 ، دار المقداد للطباعة، كلية التجارة ، الجامعة الإسلامية ، عزة ، فلسطين. 3. مقداد ، محمد (2014 م ) القياس الاقتصادي وتحليل البيانات ، ط 2. ، دار المقداد للطباعة، كلية التجارة، الجامعة الإسلامية ، عزة، فلسطين. 3. مقداد ، محمد (2014 م ) القياس الاقتصادي وتحليل البيانات ، ط 2. ، دار المقداد للطباعة، كلية التجارة، الجامعة الإسلامية ، عزة، فلسطين. 5

Outline of Research Methodology (RM) CONTENTS: CONTENTS: This course introduces basic concepts in RM and treats main topics in RM for Business Students. 6

Chapter 1 The nature of Business and Management Research and includes the research process. The nature of Business and Management Research and includes the research process. 7

Chapter 2 Formulating and Clarifying the Research Topics and refining research ideas, then turning research ideas into research projects and writing the proposal. Formulating and Clarifying the Research Topics and refining research ideas, then turning research ideas into research projects and writing the proposal. 8

Chapter 3 Critically reviewing the literature, and planning, conducting, evaluating, recoding the literature research, Critically reviewing the literature, and planning, conducting, evaluating, recoding the literature research, 9

Chapter 4 Deciding on a Research Approach and choosing a research strategy and ethics of research design. Deciding on a Research Approach and choosing a research strategy and ethics of research design. 10

Chapter 5 Writing your research proposal Writing your research proposal Steps and contents Steps and contents 11

Chapter 6 Selecting Samples and types of Samples includes probability and non- probability samples Selecting Samples and types of Samples includes probability and non- probability samples 12

Chapter 7 Using Secondary Data, types and location of secondary data Using Secondary Data, types and location of secondary data 13

Chapter 8 collecting primary data through observation: Concerned with collecting primary data through observation, examined two types of observation: participant observation and structured observation. collecting primary data through observation: Concerned with collecting primary data through observation, examined two types of observation: participant observation and structured observation. 14

Chapter 9 Collecting primary data using semi- structured & in-depth interviews: Concerned with collecting primary data, this time using semi-structured and in-depth interviews. The appropriateness of using these interviews in relation to your research strategy is discussed. Collecting primary data using semi- structured & in-depth interviews: Concerned with collecting primary data, this time using semi-structured and in-depth interviews. The appropriateness of using these interviews in relation to your research strategy is discussed. 15

Chapter 10 collecting primary data using questionnaire: Introduces you to the use of both self-administered and interviewer- administered questionnaires, and explores their advantages and disadvantages, & how to design the questionnaire. collecting primary data using questionnaire: Introduces you to the use of both self-administered and interviewer- administered questionnaires, and explores their advantages and disadvantages, & how to design the questionnaire. 16

Chapter 11 analyzing quantitative data: Outlines and illustrates the main issues that you need to consider when preparing data for quantitative analysis and when analyzing these data by computer. analyzing quantitative data: Outlines and illustrates the main issues that you need to consider when preparing data for quantitative analysis and when analyzing these data by computer. 17

Chapter 12 Analyzing qualitative data: Outlines and discusses the main approaches available to you and analyze data qualitatively Analyzing qualitative data: Outlines and discusses the main approaches available to you and analyze data qualitatively 18

Chapter 13 writing and presenting your project report: Helps you with the structure, content and style of your final project report and any associated oral presentations. writing and presenting your project report: Helps you with the structure, content and style of your final project report and any associated oral presentations. 19

Chapter 1 The nature of Business and Management Research

21 Key Topics Be able to outline the purpose and distinct focus of management research Be able to place your research project on a basic-applied research continuum according to its purpose and context

22 continue Understand the stages you will need to complete and revisit as part of your research process Have an overview of this book ’ s purpose and structure Be aware of some of the ways you can use this book

the aims of this book To undertake a research project A guide to the research process For the necessary knowledge and skills to perform a research:

24 continue Thinking of a research topic Writing project report The most frequently used techniques for analyzing different types of data, but you should choose the most suitable one.

the aims of this book What in this book – research methods Questionnaire Observation Interviews Statistical and non-statistical techniques

The nature of research Define research as something that people undertake in order to find out things in a systematic way and find out things.

27 continue Systematic: the research is based on logical relationships and not just beliefs. To find out things: a multiplicity of possible purposes for your research, might include describing, explaining, understanding, criticizing and analyzing.

28 What is not a research 1. Just collecting facts or information without any clear purpose. 2. Resembling and reordering facts and information without interpretation. 3. As a term to get your product or idea noticed and respected.

29 Research characteristics 1. Data are collected systematically. 2. Data are interpreted systematically. 3. There is a clear purpose: to find things out.

30 What is a research It is some thing that people undertake in order to find out thins in a systematic way. It is some thing that people undertake in order to find out thins in a systematic way.

Nature of business and management research Easterby-Smith et.al(2002): three things combine to make business and management a distinctive focus for research The way in which managers and researchers draw on knowledge developed by other disciplines.

32 continue The fact that managers tend to be powerful and busy people. Therefore, they are unlikely to allow research access unless they can see personal or commercial advantages The requirement for the research to have some practical consequence. This means it either needs to contain the potential for taking some form of action or needs to take account of the practical consequences of the findings.

Nature of business and management research Business and management research not only needs to provide findings and that advance knowledge and understanding, it also needs to address business issues and practical managerial problems. The purpose and the context of your research project can differ considerably, since business issues and solving managerial problems are quite different.

Nature of business and management research Explore the status of management research. Using knowledge from a range of disciplines enables management research to gain new insights that cannot be obtained through all of these disciplines separately. To develop ideas and to relate them to practice.

Nature of business and management research All business and management search projects can be placed on a continuum. See figure 1.1 in page 5.

The research process Formulating and clarifying a topic Reviewing the literature Choosing a strategy Collecting data Analyzing data Writing up

The purpose and structure of this book The purpose: To help you to undertake research Early on in your research project you will need to be clear about what you are doing, why you are doing it, and the associated implications of what you are seeking to do.

38 continue To ensure that you can show how your ideas relate to research that has already been undertaken in your topic area and that you have a clear approach and strategy for collecting and analyzing your data.

The purpose and structure of this book The structure of each chapter See figure 1.2 in page 7

40 Outline of each chapter: Chapter 2: formulating and clarifying the research topic. Written to assist you in the generation of ideas, which will help you to choose a suitable research topic, and offers advice on what makes a good research topic.

41 Outline Chapter 3: clarifying and reviewing the literature: What a critical review needs to include and the range of primary, secondary and tertiary literature sources available.

42 Outline Chapter 4: deciding on the research approach & choosing a research strategy. Examines different ways of approaching research to find the best approach that is suites the topic you chose.

43 Outline of each chapter Chapter 5: negotiating access and research ethics: Explores issues related to gaining access and to research ethics. How to start your research.

44 outline Chapter 6: Selecting samples: Explain a range of the probability and non-probability sampling techniques available for use in your research. Why we use samples and what are different types of samples.

45 outline Chapter 7: Using secondary data: Introduces the variety of data that are likely to be available and suggests data are discussed, and a range of techniques for locating these data, including using the Internet.

46 Outline Chapter 8: collecting primary data through observation: Concerned with collecting primary data through observation, examined two types of observation: participant observation and structured observation.

47 Outline Chapter 9: Collecting primary data using semi-structured & in-depth interviews: Concerned with collecting primary data, this time using semi-structured and in-depth interviews. The appropriateness of using these interviews in relation to your research strategy is discussed.

48 Outline Chapter 10: collecting primary data using questionnaire: Introduces you to the use of both self-administered and interviewer- administered questionnaires, and explores their advantages and disadvantages, & how to design the questionnaire.

49 Outline Chapter 11: analyzing quantitative data: Outlines and illustrates the main issues that you need to consider when preparing data for quantitative analysis and when analyzing these data by computer.

50 Outline Chapter 12: Analyzing qualitative data: Outlines and discusses the main approaches available to you and analyze data qualitatively.

51 Outline Chapter 13: writing and presenting your project report: Helps you with the structure, content and style of your final project report and any associated oral presentations.

Summary Business and management research involves undertaking systematic research to find out things. It is trans-disciplinary, and should engage with both theory and practice. All business and management research projects can be placed on a basic-applied continuum according to their purpose and context

53 Summary Wherever your research project lies on this continuum, you should undertake your research with rigor. To do this you will need to pay careful attention to the entire research process. Research is represented as a multi-stage process; however, this process is rarely straightforward and will involve both reflecting on and revising stages already undertaken and forward planning.

54 At the end THANK YOU students!