Enrollment Team Leader Bootcamp March 12, 2012

At Your Service for Marketing/Enrollment… Office of Catholic Schools Maria Ippolito Sarah McNulty Julie Welborn KK Cleland Ryan Blackburn Foley Consulting Mary J. Foley Big Shoulders Fund John Moran Sara Staral University of Notre Dame, ACE Consulting Juana Sanchez

Introduce yourself to your table Say something about… Your School Your Relationship to the school Your marketing/enrollment work so far

Fall 2011 Enrollment Results For 2 nd Consecutive Year… Within 1% (-576 students) 53% elementary schools stable/growing Retention at 97.5% City of Chicago Growth – 2 nd time since 1965

Largest diocesan school system in the United States 256 schools serving 86,500 students in Chicago, Cook and Lake Counties Outperforming every other large metropolitan diocese

Our Goal MORE KIDS IN GREAT CATHOLIC SCHOOLS

Great Catholic Schools… Catholic Identity Academics Programs Faculty and Staff Environment School Community

The FAST Initiative Your school’s goals for marketing/enrollment Your school’s revenue goal for marketing/enrollment 10 year and 5 year profiles Enrollment Goal Worksheet

Enrollment Team Leader Roles and Responsibilities Working with your principal Working with your EM consultant Working with your team

Your Enrollment Team YOU Principal Pastor Faculty Member(s) Parent(s) Receptionist Board/Committee? Staff – Marketing/Admissions? Homework - Your Key Contacts

More Kids… Enrollment Management Framework Marketing i.e., Building interest in enrolling in the schools New Family Sales i.e., Getting new families to enroll Retention Sales i.e., Getting existing families to re-enroll Value Proposition Enrollment and Revenue Growth Strategies (ERGS) Parent Ambassadors Calendar and Resources

Value Proposition Why should I spend my money to send my precious child to your school? Value of developing/refining a value proposition SWOT analysis – Thyself and Thy Competition Homework - FAQ for your school

Enrollment and Revenue Growth Strategies (ERGS) Concept of variable rate tuition ERGS 6 steps FAQ’s ERGS Worksheet

Parent Ambassador and Community Outreach Recognize the resources available for community outreach and the parent ambassador program Your best marketing asset is your satisfied parents Resources for RE/Parish Outreach Roles for your parent ambassadors

Calendar What will you do over the next four months? Monthly enrollment reports – metrics and inputs – Retention – Enrollees, Applicants, Inquiries Weekly check-ins with your EM consultant AMEN – April 17 th – Summer/Tuition Strategies

Resources for You Your school’s enrollment plan Portal’s Marketing/Enrollment page: Online Discussion Group on the Portal Key contacts to support you at OCS

Our Goal MORE KIDS IN GREAT CATHOLIC SCHOOLS

At Your Service for Marketing/Enrollment… Office of Catholic Schools Maria Ippolito Sarah McNulty Julie Welborn Molly Kranovich KK Cleland Ryan Blackburn Foley Consulting Mary J. Foley Big Shoulders Fund John Moran Sara Staral University of Notre Dame, ACE Consulting Juana Sanchez

THANK YOU!