Co-funded by the European Union IMPLEMENTATION OF THE REVISED EUSBSR ACTION PLAN Dr. Anja Gelzer Ministry of Economics, Construction and Tourism Mecklenburg-Vorpommern Policy Area Coordinator Team Policy Area Tourism

Co-funded by the European Union POLICY AREA TOURISM WITH NEW COORDINATOR TEAM DIFFERENT AUTHORITY & NEW FACES STATE CHANCELLERY MECKLENBURG-VORPOMMERN STATE CHANCELLERY MECKLENBURG-VORPOMMERN MINISTRY OF ECONOMICS, CONSTRUCTION AND TOURISM MECKLENBURG-VORPOMMERN MINISTRY OF ECONOMICS, CONSTRUCTION AND TOURISM MECKLENBURG-VORPOMMERN Gerd Lange Policy Area Coordinator Dr. Anja Gelzer Andrea Krabbe 2009 – 2014 Since 2015

Co-funded by the European Union 1.Reminder on the EUSBSR and its Action Plan 2.Revised Action Plan What’s the news in Policy Area Tourism? AGENDA

Co-funded by the European Union 1.Reminder on the EUSBSR and its Action Plan AGENDA

Co-funded by the European Union 1. REMINDER ON THE EUSBSR AND ITS ACTION PLAN THE EU STRATEGY FOR THE BALTIC SEA REGION LAUNCHED IN st EU MACRO-REGIONAL STRATEGY … TARGETS A SPECIFIC SUBREGION OF THE UNION … IDENTIFIES 4 KEY CHALLENGES REQUIRING CONCERTED ACTION 1.TO ENABLE A SUSTAINABLE ENVIRONMENT 2.TO ENHANCE THE REGION‘S PROSPERITY 3.TO INCREASE ACCESSIBILITY AND ATTRACTIVENESS 4.TO ENSURE SAFETY AND SECURITY IN THE REGION

Co-funded by the European Union 1. REMINDER ON THE EUSBSR AND ITS ACTION PLAN THE EUSBSR ACTION PLAN THE ACTION PLAN SUBSTANTIATES THE STRATEGY … IN DEFINING ROLES AND RESPONSIBILITIES OF STAKEHOLDERS OVERALL OBJECTIVES POLICY AREAS HORIZONTAL ACTIONS SUBJECT TO CONTINUOUS REVISION!

Co-funded by the European Union 1.Reminder on the EUSBSR and its Action Plan 2.Revised Action Plan 2015 AGENDA

Co-funded by the European Union 2. REVISED ACTION PLAN 2015 OVERALL STRUCTURE 3 OBJECTIVES 13 POLICY AREAS 4 HORIZONTAL ACTIONS 1. SAVE THE SEA 1. SAVE THE SEA 2. INCREASE PROSPERITY 3. CONNECT THE REGION 1. BIOECONOMY 2. NUTRI 3. SAFE 4. HAZARDS 5. SECURE 6. SHIP 7. TOURISM 8. CULTURE 9. INNOVATION 10. EDUCATION 11. HEALTH 12. ENERGY 13. TRANSPORT 1. CAPACITY 2. CLIMATE 3. NEIGHBOURS 4. SPATIAL PLANNING 1. CAPACITY 2. CLIMATE 3. NEIGHBOURS 4. SPATIAL PLANNING AP 2015

Co-funded by the European Union 1.Reminder on the EUSBSR and its Action Plan 2.Revised Action Plan What’s the news in Policy Area Tourism? AGENDA

Co-funded by the European Union 3. WHAT’S THE NEWS IN POLICY AREA TOURISM? FORMAL NEWS ESTABLISH THE BALTIC SEA REGION AS A COMMON AND COHERENT TOURISM DESTINATION OVERALL OBJECTIVE 1.Facilitate networking and clustering of tourism stakeholders 2.Help to mobilise the full potential for sustainable tourism ACTIONS 1.1Facilitate and strengthen the Baltic Sea Tourism Forum (BSTF) process 2.1Facilitate coordination with stakeholders through joint workshops SUB-ACTIONS 1.2Promote the establishment of a Baltic Sea Tourism Centre (BSTC) 2.2Step up communication for Policy Area Tourism SUB-ACTIONS NEW

Co-funded by the European Union 3. WHAT’S THE NEWS IN POLICY AREA TOURISM? IMPLEMENTATION – STATUS QUO & NEXT STEPS 1.1 Facilitate and strengthen the BSTF process 2.1 Facilitate coordination with stakeholders (joint workshops) SUB-ACTIONS 1.2 Promote the establishment of a BSTC 2.2 Step up communication for Policy Area Tourism STATUS QUO NEXT STEPS Continuous support by PA Tourism Increased visibility: Forum Declaration SC: National tourism strategies Flagship, seed-money proposals, project ideas Flagship status received PA Tourism project partner Transition Communication tools updated High level representation SC workshop 2016 Stakeholder workshop to advance project ideas 2016 Finalisation seed money Application for EU funding Website Improve EU connections to voice demands of BSR tourism

Co-funded by the European Union 4. WHAT’S THE NEWS IN POLICY AREA TOURISM? PROJECT NEWS FLAGSHIPS AP 2015 FLAGSHIPS AP 2015 FLAGSHIP PROPOSALS SEED-MONEY PROPOSALS SEED-MONEY PROPOSALS IDEAS BSTC BALTIC SEA TOURISM CENTER MIRA INTERMODAL TOURISM MOBILITY IN RURAL AREAS VIABAL ROUTES TO BALTIC MARITIME HERITAGE EMOS SMART INTEGRATED E- MOBILITY SOLUTIONS FOR RURAL TOURISTIC AREAS BALTIC STORIES EVENT TOURISM BASED ON STORIES, TRADITIONS AND COMMON CULTURAL IDENTITY HIPPO HANSEATIC INITIATIVE TO DEVELOP NEW PACKAGES AND PRODUCT OFFERS FOR TOURISM GROWTH INNOVATIVE TOURISM MARKETING COUNTING NETWORK CLUSTER COOPERATION FOR HIGH-END GASTRO TOURISM ENVIRONMENTAL EDUCATION AS INNOVATIVE TOURISM OFFER DEVELOP ATTRACTIVE TOURIST DESTINATIONS VIA PROMOTING BUILDING CULTURE SEED-MONEY SMF 4th round

Co-funded by the European Union 4. WHAT’S THE NEWS IN POLICY AREA TOURISM? PROJECT NEWS IF YOU HAVE ANY PROJECT IDEAS… … WHICH COULD CONTRIBUTE TO ADVANCE THE BSR AS A COMMON TOURISM REGION … BY SUPPORTING OUR AP‘s ACTIONS AND/OR SUB-ACTIONS … OR BY SPECIFICALLY (BUT NOT EXCLUSIVELY) FOCUSING ON MARITIME AND COASTAL TOURISM OR IF YOU ARE LOOKING FOR POTENTIAL PARTNERS… OR IF YOU NEED GENERAL SUPPORT… … CONTACT US!

Policy Area Tourism Coordinator Team Co-funded by the European Union THANK YOU!