College of Engineering Communications Christine Babick, Director of Communications.

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Presentation transcript:

College of Engineering Communications Christine Babick, Director of Communications

October 7, 2014 Communications Plan for a Global Brand

Inside-out Approach Embrace Mission, Mirror Strategic Plan Advance learning, discovery, engagement Grads, research for 21 st century Leadership culture where people collaborate Empower our people Iterative Flexible, organic

January 5, 2015

Vision We Need Everything! Operation – Well-oiled machine, collaborate, share – Resources – Expertise – Amazing photos, stories, video Outcomes – Cohesive brand – Multiple vocalizations but one voice – Website – Publicity

Challenges Engineering is gigantic

Challenges

Infrastructure – New people, new processes, new products Relationships

Challenges “Change is not the same as it used to be.” Social media Websites Publicity Four generations

January 2015 to early 2016

Mirror Strategic Plan #Empower Empower our people – Designated Communicators – Monthly meetings, daily interaction – Official word, unofficial cohesion – Listening tour: uncover issues, challenges – Survey

Mirror Strategic Plan #Learn Learning, discovery – Professional development Training for expertise – Resources – Organic sharing

Mirror Strategic Plan #Collaborate Leadership culture of collaboration/Engagement – A house is not a collection of beams, concrete, tiles, siding, etc. – How to collaborate/share (photo library, procedures, coordination) – Strategic planning – Fold in old, reach for new – One voice (templates, policy, updates)

Mirror Strategic Plan #Creative #Flexible #Iterative Grads, research for 21 st century – Social media, policy – Storytelling: photography, video – Iterative, flexible, creative approach

April 19, 2016

Current #BeatTheCompetition Website overhaul – Education process – Particular and unique challenges Social media – New, revamped, revitalized Publicity – University-College-School partnership – Folds in video, photography – PBS Promotion: General Handout – A handout to show what Purdue Engineering is/does – “wow” More news, better video

At some point, 2016

Future #EngineeringCommunicationsUtopia Organizing Ourselves – Communications Plan – Templates for branded collateral – Education about communications How to Talk to an Engineer, How to Talk to a nonEngineer Promoting Ourselves – Publicity (lists, “supplemented journalism”) – Extraordinary People – Blog – Websites Analytics Photography and video Better writing Promotion, persuasion

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