Glass Packaging Institute West Coast Protective League Meeting National Update Lynn Bragg President Glass Packaging Institute Glass is ENDLESSLY Recyclable Spring 2016

GPI Communications

GPI Communications Initiatives: Customer Brands + Distributors  Target Brand Managers + Packaging Decisions Makers: ‒Trade publication original articles, editorial, etc. ‒Brand-targeted social media ‒Event participation ‒Targeted Ads ‒Outreach Tool Kit

Messaging To Customer Brands  Consumers prefer glass and here’s why (survey data and glass container technical information)  Glass can best protect and differentiate their product  Consumers care about the things that glass can best provide

Clear Choice Awards 2016  Telling a deeper story  Maximizing online engagement  Setting a new stage for winners

GPI Glass Recycling Strategy

Two-Pronged Glass Recycling Strategy 1.“Keep Glass in the Bin” Contamination & lower commodity values driving glass being removed from curbside recycling programs 2.Defend Bottle Bills 65-80% of recycled glass comes from bottle bills

New Approach For Glass Recycling  Outreach to targeted communities for partnering initiatives  Improve supply chain value & accessibility (Glass Resource Locator)  Glass MRF Spec  National strategy to defend bottle bills  Highlight MRF best practices & case studies  Communicate glass recycling benefits

Glass Recycling Champions! 10

West Coast Activity

Spotlight: California  Issue: Beverage Container Recycling Fund reporting a lower balance Impact: Processing “offset” fee payments to come out of the BCRF  Issue: Assembly bill would appropriate up to $20 million to improve glass recycling Next Steps: GPI will coordinate with members and GMP to support bill

Spotlight: Oregon Issue: Potential 2.5% tax for in- state sales on November ballot Impact: Glass companies & key customers to pay out $$$millions Next Steps: Coordination with in-state allies and workforce to oppose

Spotlight: Washington State Issue: Considering first in the nation “carbon tax” Next Step: Glass industry met with Governor’s staff; coordinating with GMP and allies to oppose

Central States Activity

Spotlight: Indianapolis, IN  Issue: Covanta was to construct a “Dirty MRF” for “Waste to Energy” facilities that would have incinerated glass  Update: A lawsuit by local groups has halted the project; GMP, GPI and member companies contributed to opposition efforts

Northeast Activity

Spotlight: State Legislation  Connecticut: THREAT – Considering “study bill” that may eliminate bottle bill, replacing with beverage tax to support single stream recycling  Maryland: OPPORTUNITY - GPI and GMP submitted testimony to support state bottle bill  Massachusetts: THREAT – Considering ending bottle bill, replaced with 1-cent fee on beverages to promote single-stream recycling  Vermont: OPPORTUNITY – Legislature considering expanding bottle bill to include additional beverage containers

Southeast Activity

Spotlight: North Carolina MRF Grants  GPI to provide grants to 2 in-state MRFs to improve glass recycling  Report out from MRFs to highlight improvements in glass recovery  3 plants in state

Spotlight: Glass Recycling in Georgia  Two dozen counties around Atlanta halted glass recycling programs or landfill glass  Coordinating with fiberglass industry and local officials  6 plants in-state

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