Medison case analysis By Eizo 손창현 박미쁨 이기범 김상범 김신애

Agenda Introduction of Medison Medical instruments Five forces model analysis Problems of Medison Solutions for Medison Innovations in technologically developing nations Breakthrough for venture business Conclusion

Introduction of Medison 1985 년에 설립된 종합의료기기 전문업체 Vision - "The Leader in 3D Ultrasound ” 경영이념 – 기술에 의한 세계도전을 통한 국부창출 - 인간 존중 Organization - 생명력, 보이지 않는 관리, 실패를 두려워하지 않는 조직문화 초생명기업 - ‘ Medison Federation ’

Introduction of Medison The growth of Medison

Medical instruments High-tech industry ⇒ Short life cycle ⇒ High value added industry Extreme credibility requiring industry ⇒ Stable & conservative market Global industry ⇒ Low Tax, Low prohibition of import

Five forces model analysis High technology Vast investment The entry of new competitors Core parts made by advanced nations The bargaining power of suppliers Short life cycle Resource technology Price pressure The rivalry among the existing competitors Brand loyalty After-service The bargaining power of buyer Examine pulse, Dietetic treatment, Drugs The threat of substitute

Problems of Medison

Chasm Main market Early market Late market Chasm

Problems of Medison 메디슨은 크레츠사를 GE 에 매각했다.  토론 후 수정해야 할 내용..

Solutions for Medison Systematic restructuring - Increase R&D investment - Establish a headquarter

Solutions for Medison Out-sourcing - Product line - Human resource - Marketing

Innovation Developing new technology by research and development Learning the common technology faster - Developing a new product faster - Increasing applicability

Breakthrough for venture business To increase substantiality of management resources - Out-sourcing - ETC

Breakthrough for venture business To acquire the original technology - Build a industrial-educational cooperating system - Build a network between venture corporations - Acquire a firm which has original technology - Scout about good human resources positively

Conclusion To acquire the original technology is necessary to success Technology applicability is essential to a continuous growth Technology applicability without original technology cannot guarantee a long term success

Q & A Thank you for your undivided intention!