Great Things Happen When We Live

All In Together  The Community Leaders Conference is the leading edge of United Way’s global movement  1800 Communities of volunteers convene to share the opportunities to move our work forward  It is the connective tissue to create significant community change in the world

Think about it! Pick one group or company that you’d like to target for implementing an engagement program

Partnering with a Purpose

Agenda  Introductions  The Why & How of Corporate Engagement  Are You Ready? Assessment & Tools  Q & A  Table Discussion  Wrap Up & Resources

Individual Engagement Experiences Individuals Love Corporate Engagement Experiences Companies Love Employees Strategic Corporate Engagement

Our Esteemed Panel Heather Block Director, Strategic Initiatives United Way Winnipeg Jen Gifford Vice President of Community Resources United Way of Central and Northeastern Connecticut

Progression Day of Caring Koats for Kids Menu of Opportunities (DOC, Poverty Simulation, Koats for Kids) Year-round Integrated Suite

The Need for Change Conference Board of Canada Research Summarizes Companies’ top 5 CSR Priorities: 1. The fit with corporate values; 2. The ability to engage employees with project partners; 3. The expected positive impact on corporate brand/reputation; 4. The ability to affect meaningful change in a CI area; 5. The connection between the area of focus and their products and services.

The Need for Change KCI Research – The New Canadian Donor  Something to believe in  Direct connection to impact  Something to belong to  To decide for myself  Others to know

New Segmentation # of Accounts20 # of Employees15,222 # of Donors1,230 Average Participation8% # of Leaders/MD8.5% of donors Average Corp$24,608 Total Value$1,213,566 3 Year Growth Potential Target Increase Potential $ 40%$2,350,000 10%$525,000 $2.9 million 20 Large Employers with Low Participation Average Campaign = 61K Average Size = 761 employees

The “Wheel” of Engagement Company CSR Focus Day of Caring Collection Drives Impact Speaks Agency Tours Make the Month ?? Living on the Edge GenNext Workplace Pod

Case Study Company CSR Focus Day of Caring (Big Brothers Big Sisters) Collection Drives (Boys & Girls Club) Impact Speaks (MDAM “Rock it Out Camp” Agency Tours (Andres Street Family Centre) Make the Month (Facilitated with focus on parenting scenarios) Living on the Edge GenNext Council

Your Way

Intended Outcomes  Participants are inspired to be further engaged with United Way  Workplaces are more engaged with United Way  Participants have a better understanding of United Way  Participants have a better understanding of the issues faced by the community  Programs address a specific need in the community (varies)

Partnering for a Purpose

Workplace Engagement Self-Assessment Tool  Tool used by account partnership teams (Community Engagement & Resource Development)  Regular check-ins to assess progress  Formal debrief post-campaign

Engagement Experiences Purpose:  Engage individuals in opportunities to learn about community issues and United Way’s role in addressing them  Meet workplace needs for employee engagement  Raise revenue  Contribute to impact goals Metrics:  Increased understanding of community issue and United Way’s role  Increased trust in United Way  Revenue raised  Impact measures (varies)

Making Choices- Making Ends Meet  Opportunity for groups of employees to experience challenges and barriers to financial stability that many families in our community are facing.  Employees work together as a “family” of five, where they need to make tough decisions in order to make ends meet this month.  Employees learn about how they can partner with United Way to create lasting community changes.  After an introduction and overview of instructions, employees participate in the activity, followed by a debrief discussion facilitated by United Way staff.  Timing is flexible (45-60 minutes is ideal).

Literacy Kits  Opportunity for volunteers to help children build their home libraries and make reading fun.  Kits include a book, and a prop or game that is associated with a character or plot of the book.  Volunteers may be involved in distribution of kits.  Pricing structure reflects value of projects beyond costs; results in increased revenue for education activities.

Stuff the Sleigh  Hat and mitten drive - and mobile fundraiser - that raises awareness about the importance of regular school attendance as a factor that influences academic success.  Messaging linked to United Way’s role with the Campaign for Grade Level Reading.  Volunteers involved in collection and/or distribution projects.

Questions & Answers

Table Discussions  Imagine a specific company to get started with; what barriers would have to be removed to get this done?

What to Do When You Get Home!  Partnering for a Purpose Materials  Facilitation Guide for the Literacy Kit Projects  Project Guide for Stuff the Sleigh