STRATEGY John Baguley CEO International Fundraising Consultancy.

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Presentation transcript:

STRATEGY John Baguley CEO International Fundraising Consultancy

Sources of Funds Government. Grant-making organisations. Companies. Individuals. Trading. Events. Internet?

A strategy based on a single income stream is always going to fail one day.

Year Chart Jan / FebMar / AprMay / JunJuly / AugSep / OctNov / Dec Gov’ment X Trust & Fdn XXX Company Individuals XXX Trading X Events XX

Year Chart - Individuals Jan / FebMar / AprMay / JunJul / AugSep / OctNov / Dec Recruiting InsertsDirect MailStreet Recruiting Door to Door Roll out DM + inserts Press ads Newsletter XXX Appeals XXX Major donors ResearchCultivationAsks face to face Legacies XX Etc

Year Chart – Direct Mail Jan / FebMar / AprMay / JunJul / AugSep / OctNov / Dec Select agency X Select subject X Draft appeal X Approve text +design X Print X Deliver to mailing house X Post X

A strategy based on incremental improvement is not going to meet ambitious plans.

Legacies Major gifts Committed giving Appeals New supporters

The Fundraising Pyramid Legacies Major Gifts Committed Giving Appeals Recruitment

Strategy is about planning where you will be in 3 or 5 or 10 years time – not next week or next year.

Strategic investment Research Right Market Best Techniques Invest in fundraising Monitor and evaluate to meet targets

Research is far more important than we realise.

If no one has heard of you no one is going to give to you…

“I saw the angel in the marble and carved until I set him free.” MICHELANGELO

QUESTIONS?

John Baguley THANK YOU!