1. STRATEGY John Baguley CEO International Fundraising Consultancy

3. Strategy is about recognising the challenges and adapting to meet them.

5. CHALLENGES Government. Grant-making organisations. Companies. Individuals. Trading – fees. Events. Internet. Recruiting fundraisers…

6. AGE COHORTS Age Cohort Media SENIORS1901 - 1924 Letter SILENTS1925 - 1945 Letter BOOMERS1946 - 1964 Letter. Phone. Email GEN X1965 - 1980 Email. Internet. Phone. GEN Y1981 - 2000 Mobile. Internet. Email.

7. Many people have become very very rich indeed…

8. A strategy based on incremental improvement is not going to meet ambitious plans.

9. Research is far more important than we realise.

11. If no one has heard of you no one is going to give to you…

12. “BE DISTINCT OR EXTINCT”

13. Trust in Allah but tether your camel…

14. BEST PRACTICE Research: benchmarks, techniques, prospects, supporters, internet. Invest Major donors. Legacies. Social media. Special events. Design.

15. The Fundraising Pyramid Legacies Major Gifts Committed Giving Appeals Recruitment Special events Marketing: Stories Video Relationships

16. Strategy is about planning where you will be in 3 or 5 or 10 years time – not next week or next year.

17. Strategic investment Research Business plan Best techniques Invest in fundraising & communications Monitor and evaluate to meet targets

18. “I saw the angel in the marble and carved until I set him free.” MICHELANGELO

19. QUESTIONS?

20. John Baguley www.ifc.tc THANK YOU!