Copyright © 2006, SAS Institute Inc. All rights reserved. CMS SAS Day October 31, 2007 Jeff Mudd Pat Alcorn SAS ® Enterprise Business Intelligence

Copyright © 2006, SAS Institute Inc. All rights reserved. Discussion Topics  SAS Definition of Business Intelligence / Business Analytics  Market Validation / Analysts Rankings  SAS Enterprise Business Intelligence Components  SAS Enterprise Business Intelligence Architecture  Demonstration  Questions & Answers

Copyright © 2006, SAS Institute Inc. All rights reserved. Two Definitions Of BI in the Market 1.Definition One (lets call this Traditional BI) BI is seen just as Query and Reporting

Copyright © 2006, SAS Institute Inc. All rights reserved. Approaches to traditional BI Centralized Reporting Function Self Service Reporting Capability IT or specialized group building reports on demand End users empowered to create their own reports

Copyright © 2006, SAS Institute Inc. All rights reserved. Two Definitions Of BI in the Market 1.Definition One (lets call this Traditional BI) BI is seen just as Query and Reporting 2.Definition Two (lets call this Modern BI, or Business Analytics) BI is seen to include a wide range of technologies such as Data Integration, Storage, Analytics and Query and Reporting (traditional BI)

Copyright © 2006, SAS Institute Inc. All rights reserved. Data Acquisition, Integration & Quality Information Delivery (BI) Advanced Analytics + + SAS’ “Modern BI” Offering – (Business Analytics) Intelligent Storage

Copyright © 2006, SAS Institute Inc. All rights reserved. SAS Enterprise Intelligence Platform

Copyright © 2006, SAS Institute Inc. All rights reserved.

The Power to Know ® SAS Enterprise Intelligence Value

Copyright © 2006, SAS Institute Inc. All rights reserved.

Datamonitor BI Decision Matrix: “SAS is the clear market leader” Source: Datamonitor, “Decision Matrix: Selecting a Business Intelligence Vendor (Competitor Focus)” by Vuk Trifkovic and Tim Gower, April 2007, Reference Code: DMTC2105

Copyright © 2006, SAS Institute Inc. All rights reserved. Magic Quadrant for Business Intelligence Platforms, 1Q07 Source: Magic Quadrant for Business Intelligence Platforms, 1Q07, January 2007, Kurt Schlegel, Bill Hostmann, Andreas Bitterer The Magic Quadrant is copyrighted January 2007 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Magic Quadrant graphic was published by Gartner, Inc., as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available at

Copyright © 2006, SAS Institute Inc. All rights reserved. Headlines: BI Market Consolidation & Uncertainty Hyperion to Buy Brio for $142 Million as Sector Heats Up SEC Info, 8/19/03 Business Objects to buy Crystal Marketwatch, 7/18/2003

Copyright © 2006, SAS Institute Inc. All rights reserved. Headlines: BI Market Consolidation & Uncertainty IBM Strengthens Data-Integration Stance With Ascential Buy InformationWeek, March 14, 2005 Hyperion to Buy Brio for $142 Million as Sector Heats Up SEC Info, 8/19/03 Microsoft Buys ProClarity to Bolster BI Strategy CIO.com, April 3, 2006 Business Objects to buy Crystal Marketwatch, 7/18/2003

Copyright © 2006, SAS Institute Inc. All rights reserved. Headlines: BI Market Consolidation & Uncertainty Oracle buys Hyperion for $3.3 billion CNET News.com, February SAP takes on BI with Business Objects purchase IT Week, October 9, 2007 IBM Strengthens Data-Integration Stance With Ascential Buy InformationWeek, March 14, 2005 Hyperion to Buy Brio for $142 Million as Sector Heats Up SEC Info, 8/19/03 Microsoft Buys ProClarity to Bolster BI Strategy CIO.com, April 3, 2006 Business Objects to buy Crystal Marketwatch, 7/18/2003

Copyright © 2006, SAS Institute Inc. All rights reserved. Headlines: What about SAS ? “SAS plans to expand, add workers as rivals merge” Raleigh News & Observer – 9/10/07

Copyright © 2006, SAS Institute Inc. All rights reserved. End User Tools Information Delivery PortalInformation Delivery Portal DashboardsDashboards Web Report ViewerWeb Report Viewer Web Report StudioWeb Report Studio OLAP ViewerOLAP Viewer Analytical Stored ProcessAnalytical Stored Process Microsoft Office Add-InMicrosoft Office Add-In Enterprise GuideEnterprise Guide Administrative Tools Management ConsoleManagement Console Metadata ServerMetadata Server Information Map StudioInformation Map Studio OLAP Cube StudioOLAP Cube Studio Stored Process ServerStored Process Server SAS Enterprise BI Server: Components

Copyright © 2006, SAS Institute Inc. All rights reserved. SAS Enterprise Intelligence Architecture RDBMS SQL Web Server Scorecard / Dashboard Legacy Data Integration Web Query & Reporting SAS BI Server SAS Management Console Data StorageAnalytical Engine Application Server BI User Interfaces & Portal Application Management SASACCESSMODULESSASACCESSMODULES MS Office Clients Source Data Application Developer SAS AppDev Studio SAS ® DI Studio (Data Integration) dfPower Studio (Data Quality) External Data PC Files Corporate DW Data Marts SAS Metadata Server Analytical Store (SAS SPDS) OLAP n SAS Applications n SAS OLAP Server n Stored Process Server PDA & Remote Users IBM’s WebSphere BEA’s WebLogic Apache Tomcat JBoss ( SAS V9.2) RDBMS Server Manager User Manager Metadata Manager Stored Process Data Library Security

Copyright © 2006, SAS Institute Inc. All rights reserved. SAS Enterprise Business Intelligence… RDBMS SQL Web Server Scorecard / Dashboard Legacy Data Integration Web Query & Reporting SAS BI Server SAS Management Console Data StorageAnalytical Engine Application Server BI User Interfaces & Portal Application Management SASACCESSMODULESSASACCESSMODULES MS Office Clients Source Data Application Developer SAS AppDev Studio SAS ® DI Studio (Data Integration) dfPower Studio (Data Quality) External Data PC Files Corporate DW Data Marts SAS Metadata Server Analytical Store (SAS SPDS) OLAP n SAS Applications n SAS OLAP Server n Stored Process Server PDA & Remote Users IBM’s WebSphere BEA’s WebLogic Apache Tomcat JBoss ( SAS V9.2) RDBMS Server Manager User Manager Metadata Manager Stored Process Data Library Security

Copyright © 2006, SAS Institute Inc. All rights reserved.