An Innovative Concept in Long Term Care Planning

Institute on Aging Center for Elder Abuse Prevention The Jewish Home 360 Bed SNF (1973) Goldstein Rehabilitation Center Outpatient Therapy Grasmere Adult Day Care Friedman Home Care Chaifetz Family Hospice

HARRY & JEANETTE WEINBERG CAMPUS Opening 2016 Thanks to the generosity of our donors, Jewish Senior Services is building a new state-of-the-art campus – including the first “household” model nursing home in the State. This design is the result of years of research and a vision to be the absolute best and most comprehensive senior care provider in Southern Connecticut, as well as a resource for the broader community. In addition to our existing programs, our new facility will include:  Assisted Living  Memory Care  All Community Services (re-consolidated)  Health Club  Jewish Community Center

from the start… Winter 2011 Focus Groups Spring 2011 Licensure Summer/Fall 2011 Launch

Senior Choice at Home Marketing Campaign Analysis Number of Responses Lead Acquisition Cost Acquired 8 Members (6 Traditional / 2 Care Coord.); plus 1 Hot Lead Acquired 4 Members (3 Traditional / 1 Cons. Care); plus 1 App. & 5 Hot Leads Acquired 4 Hot Leads Acquired 5 Members (4 Traditional / 1 Cons. Care); plus 19 Hot Leads Acquired 4 Hot Leads

as it evolved… Reviewed Data Base Defined Market Segment Enhanced Branding Reassessed Campaign Approach Widened Reach Introduced New “Product” Established Benchmarks Revised Brochure

The Promise: Guaranteed Care

A Unique Comprehensive Plan Care Coordination Home-Based Care / Services Facility-Based Care/Services Member Programs & Additional Services

Sample Membership Fees One-time Fee AgeCo-PaySecurityAll-Inclusive 65$22,177$30,135$38,970 75$26,516$36,657$47,435 85$30,577$42,882$55,605 Monthly Fee AgeCo-PaySecurityAll-Inclusive All Ages$375$440$500

Creating New Sources of Revenue and a Stronger Asset Base $2,300,000 Membership Fees $145,000 Services Provided to Others $194,000 Medicare & Home Care Fees from Clients

Next Steps: Continue to sell existing products to achieve targets Discovering new sources of revenue Forming strategic alliances Tapping into specific market segments Exploring “new products”