Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ What Is a Casual-Service (Midscale) Restaurant? A sit-down restaurant offering alcoholic beverages that markets to singles, couples, and businesspersons with check averaging lower than that of an upscale restaurant and higher than that of a family- service restaurant in its geographic area. O.H. 13.1

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Some Responsibilities of Casual- Service Restaurant Managers Are Similar to Managers in Other Segments Forecast future business volumes Assure that resources are available to serve guests Utilize effective supervision practices Facilitate teamwork efforts O.H. 13.2

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Some Responsibilities of Casual- Service Restaurant Managers That Differ from Managers in Other Segments Special concerns about the service of alcoholic beverages Use of a kitchen manager rather than a chef Those in multi-unit chains must incorporate menus, staffing patterns, and procedures developed by others O.H. 13.3

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Possible Menu Categories in Casual-Service Restaurants Appetizers Soups Salads Lunch specials Seafood entrées Poultry entrées Hamburgers Fajitas Side dishes (accompaniments) Healthy items Nonalcoholic beverages Premium drinks (typically tied to a promotion with liquor distributors or distillers) Beer, wine, spirits O.H. 13.4

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Some Guests in Casual-Service Restaurant Bars: Are waiting for a table in the restaurant. Are consuming their meal in the bar. Have returned to the bar after consuming their meal in the restaurant. Are visiting the property only for beverage service. O.H. 13.5

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Special Alcoholic Beverage Concerns in Casual-Service Properties Bars are integral to the restaurant’s layout/design Many young people visit these properties Managers must utilize special concerns/tactics as they monitor alcoholic beverage service Proper training is critical O.H. 13.6

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Midscale (Casual Dining) Restaurants: Route to the Top O.H. 13.7

Discovering Hospitality and Tourism, 2nd Ed.© 2008 Pearson Education, Inc. Ninemeier and PerdueUpper Saddle River, NJ Challenges Confronting Casual-Service Restaurants Labor resources (high turnover rates) Finding the correct balance between quality and costs Finding ways that allow technology to be helpful Increased competition O.H. 13.8