Right Waste, Right Place Raising Awareness of waste ‘Duty of Care’ Tina Benfield, Senior Technical Advisor, CIWM

The Importance of Duty of Care – Duty of Care awareness is key to reducing waste crime. – Drives compliance and a secure audit trail – Reduces opportunities for waste criminals

DEFRA Revised Duty of Care Code of Practice Revised and published 11 March 2016 Key Changes – Streamlined version – 66 pages down to 11. – No case studies or practical examples – ‘Smarter Guidance’? – Incorporates changes to legal requirements - Waste Hierarchy, basic characterisation requirments, waste transfer note information, household waste duty of care.

Duty of Care Awareness – Unfortunately awareness across wider business sectors is low – The ‘Right Waste, Right Place’ campaign aims to improve awareness and encourage behaviour change

‘Right Waste, Right Place’ - Aims of the campaign To raise awareness across waste producing business sectors of the benefits of Duty of Care compliance including: Improved company complianceReducing waste crime Business benefits Level playing field

Campaign Products Dedicated website: Downloadable content, interactive, videos/animation, case studies, links to third partieswww.rightwasterightplace.com Best Practice Guidance: Easy to read, case studies, waste need to know cards, downloadable, FAQs, leaflets, infographics and posters, build on Defra guidance. Market research to gauge awareness of Duty of Care: Utilising existing research as much as possible Campaign Press Office/Active Engagement Sustain media interest throughout the life of the campaign Strong digital element, use of social media, digital analysis to help quantify success of campaign Active engagement with waste producing sectors

Timeline Phase 1 : Funded by Environment Agency Q4 2015/early develop the key elements of the campaign. 12 April Launch April to Dec generic campaign to focus on reaching out to SMEs (0-50 employees). Phase 2 : Funded by CIWM and ESAET June 2016 onwards - Extend the life, reach and penetration of the campaign to sector SMEs. Sectors targeted : Construction and Demolition; Retail/DIY and Agriculture. – Second level Third level – Fourth level » Fifth level

Active Engagement Strong ‘buy in’ from a number of waste producing and waste managing business companies/sectors. ‘Right Waste, Right Place’ Advisory Group: ESANFU CIWMEEF FSB SUEZ LARAC Veolia Travis Perkins URoC Build UK Keep Britain Tidy Supported by the Environment Agency – Second level Third level – Fourth level » Fifth level

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