UX Trends PRESENTED BY:MODERATED BY: User Experience (UX) Trends Drew Winter Director, Content WardsAuto Tom Murphy Senior Editor WardsAuto Bob Gritzinger Associate Editor WardsAuto Dave Zoia Editorial Director WardsAuto

UX Trends “The Philosophy of UX design is about turning man’s submission to technology into technology’s submission to man.” – Leah Buley, “UX Team of One”

UX Trends Here’s how a new ad from Audi acknowledges the IoT, subtly disses the competition and wows us with its new reconfigurable virtual cockpit in 30 seconds. In case you didn’t catch it all, this is the ideal young luxury-car buyer. All his possessions from alarm clock to tablet computer to wristwatch morph into more advanced connected things. Then he comes out to see his sad little Mercedes that is so 2014ish. And then his car, too transforms into a much-more advanced Audi A4 and his world is suddenly better.

UX Trends What’s Driving UX in Automotive? IoT, Smartphones altering consumer expectations for everything Interaction with vehicle connectivity, ADAS, morphing into singular encounter called User Experience or “UX” Poor UX kills buyer satisfaction Great UX differentiates products, attracts new customers

UX Trends UX Headcount 72,000 “UX Designer” titles listed on Linkedin 54 at Toyota 49 at Volkswagen 38 at Ford 36 at BMW 32 at General Motors 25 at Mercedes-Benz 22 at Nissan 10 at FCA 288 UX designer titles in Greater Detroit area

UX Trends Ever-increasing demand for higher functionality, capability and connectivity in vehicles Safety and the need for Intuitive controls to limit driver distraction Why Now?

UX Trends Wards 10 Best User Experiences Selection Criteria: First Impression Connectivity Intuitive Design Displays and Maps Navigation Reactivity Voice Control Quality ADAS (Driver Assistance) Infotainment Overall Value

UX Trends UX We Like…

UX Trends Headup displays can offer multiple focal points for different types of visual information.

UX Trends Headup displays have been mostly a gimmick for years, but combined with navigation and augmented reality the promise to help drivers keep their eyes on the road.

UX Trends Most HMI’s have too many buttons. Some automakers are finding a great balance between display-screen buttons and a few large and well-placed knobs and physical buttons.

UX Trends Audi TTS with HVAC controls integrated in vents.

UX Trends Two display screens in Honda Accord increase chances of glare.

UX Trends Chevrolet Volt uses three simple knobs to control audio volume and key climate settings.

UX Trends Nissan Maxima looks complex, but note the four intuitive knobs for audio and climate controls.

UX Trends a a a a BMW 7-Series gesture control answers phone calls or changes audio volume with mid-air hand or finger motions.

UX Trends UX We Dislike…

UX Trends Using cords to connect or recharge is so Connectivity should be via Bluetooth and charging should be wireless as well.

UX Trends iDrive interface helps with information management in BMW 340i.

UX Trends Mini Cooper S Clubman controls within easy reach of passenger.

UX Trends Volvo’s adaptive cruise control operates at all speeds, including stop- and-go traffic; weaker systems quit at low speeds.

UX Trends Unusual PRNDLs could cause confusion in the cockpit.

UX Trends UX ‘Wows’…

UX Trends Glowing ignition button in the Honda Civic adds a warm and intuitive UX cue.

UX Trends Android Auto available in new Cadillac XT5 CUV.

UX Trends Audi’s virtual cockpit can deliver dramatically different depictions of the instrument cluster which might confuse some drivers.

UX Trends UX Driving Product Development Vehicle Must Connect As Easily As Smartphone (Internet of Things) Intuitive Is Key Solves Driver Distraction Issues Leads to Cleaner, Easier-to-Use Designs Proliferating Features Include: Gesture/Proximity ControlsHead-Up Display/Augmented Reality Automated BrakingLane Keeping Blindspot WarningParking Assist High-End Audio/InfotainmentAndroid Auto/Apple CarPlay Voice ActivationAmbient Lighting Branding Your UX Critical Seismic Shift In Supply Chain Under Way UX Bridge to Full Autonomy Key Takeaways