DANZKA Vodka is… Danish design Premium quality vodka Award winning quality and bottle The only premium vodka brand in an aluminium bottle Made from 100 % Danish whole wheat Six-column continuous distillation Produced in Denmark Invented in Denmark in 1989
Why Danish vodka in an aluminium bottle? Aluminium bottle Eye catching Danish design Futuristic bottle Stands out Modelled over the classic cocktail shaker The only premium vodka brand in aluminium worldwide Advantages of aluminium bottle versus glass Chills faster and stays cool longer Does not break Light and easy to travel with: “The best travelling vodka in the World”
DANZKA Vodka and flavours, 70/75 cl
DANZKA Vodka in 100 cl
Sensory Description DANZKA Vodka is a smooth vodka, rich in texture with a slight note of fruitiness.
Brand Strategy
Brand Vision DANZKA Vodka will be a significant brand in selected premium vodka markets and global duty free /travel retail and is known for its design, premium quality and Danish heritage in every aspect Brand Mission We continue to develop the brand in an innovative way in consistency with the brand values Brand Strategy
Danish heritage Premium quality Innovative Danish design Brand Values
Target group Key words that characterize our target group are: Design-oriented Quality conscious Brand-oriented Well travelled Appreciation of uniqueness Main target group: LDA to 35+ years old
Global Sales + duty-free and travel retail world-wide 50%+ Denmark France Spain Poland Bulgaria Russia Latin America Hong Kong Israel Thailand Vietnam Malaysia Brazil Peru Argentina Australia Korea Philippines Taiwan
Re-design & facts
The new design of an iconic bottle The bottle is taller, slimmer and more elegant. Logo design has been upgraded by Danish designer, Johannes Torpe. A new decade deserves a new design! DANZKA Vodka’s new design is exclusive and minimalistic! The information on the label has been updated and only relevant information is printed – clear and to the point. First bottles were shipped from Denmark in April 2010
New design vs. old design Same cap Same size for pouring (fits with a standard size pourer) Rounder shoulders for a more elegant look Smaller diameter (which offers a better grip on the bottle for the bartender) New logo and front label is split in 2: Logo is placed at the top – just below the shoulders of the bottle. All invalid text has been removed, and valid facts are placed at the bottom of the bottle on the second part of the label Rounder bottom for a more elegant look
Perfection of the bottle, label and pay off Late 1990s Vodka on Metal 1999 – 2009 From “The Unexpected Vodka” to “Made to Chill” 2010 The World´s Best Travelling Vodka
New DANZKA Vodka logo´s The new DANZKA Vodka logos are printed on a special kind of label to give it the exclusive metallic look.
Dry gods facts and palletizing for new bottle Height: 70/75 cl: 249 mm (+18 mm) 100 cl: 273 mm (+20 mm) Diameter: 70/75 cl: 74 mm (-8 mm) 100 cl: 80 mm (-8 mm) Container: 20´: 14 pallets OWP 11 pallets EUR 40´: 30 pallets OWP 25 pallets EUR Palletizing: 12/100 cl OWP container: 63 cases (7x9 cases) 12/75 cl OWP container: 84 cases (7x12 cases)
New 5 cl DANZKA Cranraz Vodka & ”The Travel PACK” The perfect travel companion and souvenir. A set of four DANZKA Vodka 5 cl bottles packed in a elegant box with ice crystals. The popular DANZKA Vodka miniatures will have a new family member joining them – DANZKA Cranraz Vodka in 5 cl will be launched primo 2011
The new DANZKA Vodka bottles – live on shelves!
Marketing
New bottle - new communication
”Tested while travelling the world” Three visuals - three different purposes ”Tested while travelling the world” – For all airports, border shops, ferries and cruise liners This visual is mostly for Duty Free/Travel retail purposes and is very suitable for price catalogues, light boxes, flyers, trade magazines and other related materials
”Tested in the Alps” “Tested in the Alps” – For countries with ski/winter sports opportunities – For airports and border shops near winter holiday destinations The text in brackets may be modified according to the destination, i.e.: – Tested in the Alps Tested in the Himalayas Tested in the Rocky Mountains
”Tested at parties around the world” “Tested at parties around the world” - Mostly for domestic markets and on-trade accounts - Also suitable for especially typical holiday destinations airports The text in brackets may be modified according to the destination, i.e.: Tested at parties around the world Tested at parties in Ibiza or Tested at parties in Hong Kong
POS orders Logo/Images Pack shots Cocktail recipes Advertising pictures Production information
New pictures and cocktails New exciting cocktail recipes and pictures are uploaded on the web
POS – for both on- and off-trade
New GWP items under development in New DANZKA Vodka pen Gift with Purchase New in stock New magnetic note pad shaped as the re-designed DANZKA Vodka bottle. Packed as neck hanger. Special designed GWP items to support the promotions for DANZKA Vodka Special branded DANZKA Vodka neck rest - perfect for the travelling consumer To be confirmed Playing cards with cocktail recipes
Special designs of DANZKA Vodka displays ”Gondola” 2x1x1,6 m 260 bottles in total Permanent display in Copenhagen Airport New ”Pisa display” 160 cm – 60 bottles 180 cm – 80 bottles New DANZKA- Sobieski Vodka display - to be installed in Cancun airport! New design W: 100 cm D: 100 cm H: 150 cm
Marketing activities in on- and offtrade worldwide
Denmark Copenhagen Fashion week
Limited Edition DANZKA Vodka Launch party Denmark
DANZKA Vodka off-trade DANZKA Vodka in-store visibility made of DANZKA Vodka serving trays used in local stores and supermarkets DANZKA Vodka Fridge Displays used in supermarkets ¼ pallet DANZKA Vodka display in supermarket
Canada Bar in the Hilton hotel Pravda Bar, Toronto DANZKA Vodka Display in a liquor store, LCBO
Poland Made to chill party, Warsaw Ice swan display Ice sculptures Press wall Ice wall Ice bar
Spain Master class, Barcelona
Thank you and good luck with the launch of DANZKA Vodka in your market!