Instructions: In groups, look at the brand logos. Make a list of the brand and what they sell. The team with the most correct brand and product associations wins!
Coca – cola Pop / Soda Microsoft Computer software
International Business Machines Computers General Electric Appliances Military hardware
Intel computer chips Disney Movies Entertainment
Nokia cell phones McDonalds fast food
Toyota Vehicles Marlboro cigarettes
Mercedes luxury vehicles Hewlett-Packard Printers Computers
Citi Bank financial services American Express Credit cards
Gillette Razors Cisco communications
BMW luxury vehicles Honda Cars / Vehicules
Ford vehicles Samsung Electronics
Sony Electronics Entertainment Pepsi Food / beverages
Nescafe Coffee Budweiser beer
Dell computer hardware Merill Lynch Investment Banking
Morgan Stanley Investment brokerage Oracle Database software
Pfizer pharmaceuticals J.P. Morgan Investment banking
Nike Shoes / clothing Merck drugs
HSBC Banking SAP Computer software
Canon cameras Kellogg’s cereal
Gap clothing / fashion IKEA furniture
Harley Davidson motorcycles Heinz ketchup
Apple Computers / Electronics Louis Vuitton Luxury clothing accessories
Nintendo computergames MTV Music Television
Volkswagen vehicles L’Oreal Cosmetics / Perfume
Xerox photocopiers KFC Fast food
Kodak cameras Wrigley’s chewing gum
Colgate toothpaste Pizza Hut Food and beverages
Gucci Luxury items Kleenex
Avon cosmetics Ebay Internet shopping
Yahoo Internet services Nestle Food / confectionary
Adidas sports apparel Rolex watches
Porsche sports cars Levis Jeans
Smirnoff vodka Boeing Aerospace
Heineken beer Shell Oil and Gas
Nivea skin cream Google Internet
Starbucks coffee Moet & Chandon champagne
Instructions: Ask and answer with your partner about their own brand preferences. Ask your partner WHY? they like that particular brand. Price? Quality? Image? How loyal are they to their brand 0% 100%? Unloyal somewhat very totally
WHAT BRAND OF _______________________ DO YOU USE / HAVE? WHY THAT BRAND? HOW LOYAL ARE YOU?